IoT product business plan creation for entrepreneurs and intrepreneurs
1. Dr. Shivananda (Shivoo) R Koteshwar
Design Group Digital Implementation Site Leader and R&D Head
Synopsys India
LINKEDIN : https://in.linkedin.com/in/shivoo2life
FACEBOOK : shivoo.koteshwar
SLIDESHARE : www.slideshare.net/shivoo.koteshwar
IISc, Bangalore
Apr 2019
2.
3. Development Resources
Insights and aspirations
Access to hardware (HDK based on industry leaving reference designs)
SDKs for makers (Arduino), Professional Developers (C/Eclipse) and Linux
(OpenWrt and Ubuntu)
Technical support
Peripherals (Sensors etc)
Cloud management of device data
Developer advice and matchmaking
Design, Production and Go-To-Market Help
Idea Proof of Concept Prototype Product Development Customer Samples Mass production
4. Complete H/W and S/W Solutions for easier integration into customer device
designs
Integrated solutions for low power consumptions and small size
Rich feature sets at competitive pricing
Include global IoT connectivity standards
Partner with leading business footprint across domains
Partner with leading network of supply chain partners supporting new product
efforts
Interoperability: Integrated and coexistent standards and ability to support
multiple standards
Security: Collaborate with H/W and S/W companies on security standards
What is needed in partnerships in Prototype → Mass Production stage?
▪ Module: PCBA, ID design, UI Design, SW App
▪ Distributors: ODM companies, Design houses, Software and Cloud
▪ Manufacturing: ODM companies, Channel partners
5. 1. IoT PilotsWill Be Replaced by Implementations
2. Independent IoT Software Platforms Will Become Extinct
3. More Industrial Companies WillTurn to IoT Cloud Solutions
4. New IoT Apps Will Be Available in App Store/Marketplace Format
5. There Will Be a Democratization of IoT
6. By 2025, it is estimated that there will be more than to 21 billion IoT devices
7. Cybercriminals will continue to use IoT devices to facilitate Distributed Denial
of Service (DDoS) attacks and attacks will take on more dangerous forms
8. More cities will become “smart”
9. Artificial intelligence will continue to become a bigger thing
10. Routers will continue to become more secure and smarter
11. Cars will get even smarter
12. 5G’s arrival will also open the door to new privacy and security concerns but
5G Networks will continue to fuel IoT growth
13. Security and privacy concerns will drive legislation and regulatory activity
6. You achieve something significant when you do something
insignificant (as seen by others)
Its not just about taking risks. Its about managing risks. Its
about minimizing lot of smaller risks within that bigger risk
Data shows it takes 5-7years for an entrepreneur to make
a mark
Breaking Inertia – Comfortable job to entrepreneur vs.
Comfortable job to student to entrepreneur
Luck plays a significant role in success. With right attitude,
you can learn to be lucky!
Market is not just when you have a willing buyer but also an
able buyer is required
First make it work , then make it better
Costs are like fingernails ..cut them constantly
9. Investment
Revenue
Expense
Profit
Loss
Business Plan
Preference Shares and
Equity Shares
Convertible Shares
Performance Milestone
Tranche
Cumulative compulsory
convertible Preferential
share
Preferential Dividend
Cumulative coupon rate
Pre MoneyValuation
Post MoneyValuation
Voting Power
IPO
Observer, Promoter’s
Director, Investor’s Director
Termsheet
Due Diligence
Liquidation, Dissolution and
winding up
Deemed Liquidation
(Merger)
Conversion Form
Tag Along Rights
Drag Along Rights
UPGRADE REQUIREDLIMITED DICTION
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13. 1. Measuring business impact/ROI and security fears will be the
greatest inhibitors of IoT projects and solutions
2. Increased focus on use cases within verticals.
▪ E.g: Predictive maintenance for Manufacturing equipment, energy
efficiency with building automation, cold chain monitoring for
transportation and connected vehicles for transportation management
3. Open-source access and consolidation of IoT platforms
4. Artificial intelligence and machine learning will increasingly be
used to mine the data coming from IoT devices
5. IoT will drive Network Function Virtualization (NFV) and
Software Defined Network (SDN) for telcos
14. 1. Value proposition
2. Demand and Customer’s willingness to pay
3. User Behavior
4. User Needs
5. Market Conditions
6. Technical Feasibility
7. Technical and organizational capabilities
8. Motivation of network stakeholders
9. Costs
15. Contacting stakeholders
▪ e.g., consumers, potential partners, suppliers
Contacting experts related to assumptions
▪ Trend analysts, research institutions, etc.
Reviewing existing markets
▪ i.e., competitors’ offerings, existing business models, etc.
Looking at industry reports, statistics
▪ incl. public online sources such as GoogleTrends, etc.
Assessing sensitivities of changes towards assumptions
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17. 55 business model patterns exist that either individually or
together build the fundament of the majority of currently
existing business models. Instead of reinventing the wheel,
when identifying a new business model it is often sufficient
to (re-)combine (i.e., transfer, combine, or repeat) these
existing patterns. Hence, when using the 55 patterns,
participants should discuss how, e.g., add-on might be
adopted to a specific IoT opportunity
▪ The “smart e-bike” opportunity ideas incorporated, for instance,
can be extended to “theft protection,” “fitness coaching,”
“gaming/competition,” “e-bike loyalty program,” “e-bike
warranty/maintenance,” “sale of accident data to insurance,
police, etc.,” “sale of data for analysis of e-bike fleets,” and
many more.
37. Belakoo Education Trust offers free quality education for
underprivileged children. We run STEAM programs for
Government School kids substituting their learnings at school.
We participate in Skill Development Program for students under
various running central/stage level schemes
https://www.facebook.com/belakootrust/
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40. All pictures are from flickr.com with either
copyright or with common creatives