Craving Success

Nurturing
The Seed Of Your
Divine Business To
Launch, Grow & Bloom.

CRAVING SUCCESS
Presented By: Shiva Attah
founder of

LAUNCH, GROW & BLOOM
THE FASTEST, EASIEST AND MOST RELIABLE VISUAL
BUSINESS DEVELOPMENT SYSTEM FOR VISIONARIES

WinnersAcademy.CO.UK & SavvyEntreprunerInStellotes.COM
Copyright © 2013 Winners Academy & SEIS.

What We Will Cover
• Why Most Businesses Fail To Grow And Make Enough Money
• Business Development Architecture Tools For Success
• How To Design Your Profitability Plan
• The Success Roadmap To GROW Your Business
• 4 Strategies To Instantly Multiply Your Income
• 6 Rules To Follow For Achieving The Ultimate Success
• Show You What It Takes To Achieve Extraordinary Success


You might have written a business plan, but not been able to Follow it
through!
Because words alone can’t BUSINESS PLAN
display YOUR Vision.

And when you don’t see
the Big Picture, You’re
won’t be CLEAR on how to
Execute your plan or even
how to become more
profitable!


SCARY
MARY


I KNOW I can’t
IT ALL! take any Oh NO,
I’VE TO RISK! that cost
DO IT ALL
too much!
BIG
TO DO DIY
LIST! & Quick
Fixes


Using LGB System For Business Strategy Architecture

1. Clarify Your Vision And Set Realistic GOALS
2. Define A Profitable Plan To Achieve Objectives
3. Align Organizational Structure, And Processes With Your Goals
4. Setup The Roadmap To Reach, Engage And Convert Your Target Market
5. Measure & Monitors Results For Optimization


Business Modeling Canvas

.


Customer Discovery
Defines the different groups of people or organizations you want to serve.

Who Are You Serving?
Who Are Your Most Important Customers?

Segment: basing on a series of mutual attributes (from demographic t how they use the product). This will
give us an idea of the groups or segments of clients with whom we must center all our efforts.

Humanize: How are they called? Where do they live? What do they do for living? In this step, we should
prepare a list of questions that we would like to ask them in order to have a better understanding of certain
aspects of their value perception, such as their shopping motivations, their criteria…etc.

A GOOD STRATEGY PERFECTLY EXECUTED WILL BEAT A GREAT STRATEGY POORLY EXECUTED EVERY TIME

Develop Your Ideal Client’s Persona
 Using An Empathy Map

.
Validate: We must go further than
just imagining how our client is by
carrying out real market surveys. We
must get in touch and validate that all
of our hypothesis about what motivates
our client are, in fact, real.


SURVEY
To Validate Your Hypothesis
As Well As What Motivates Your Ideal Client

.


A channel is either places or set of activities used to reach your targeted
market (i.e. Associations, blogs, workshops, books, social media etc.)


RACE Strategies For
Your Marketing Wheel


ORGANISATION OFFER TARGET MARKET
KEY OPERATIONAL ACTIVITIES VALUE PROPOSITION BEST CHANELS
INHOUSE & OUTSOURCED SALES & MARKETING
BRANDING STRATEGY
STRGATEGY PLAN
STRATEGY PLANNING
MARKETING COMPETITIVE EDGE
SELLING POSITIONING
WHAT MAKES IT BETTER?
ALTERNATIVES OPTIONS
MANAGING FINANCE COMPETITION & ALTERNATIVE
OPTIMISING KEY METRICS (KPI) STRENGTH & ADVNTAGES
RESEARCH & DEVELOPMENT
PRODUCTION KEYWORDS PROBLEMS
RELATIONSHIP DEVELOPMEN,
NEEDS & WANTS
ADMIN, SERVICE, … SOLUTIONS, BENEFITS, RESULTS

KEY RESOURCES MARKETING MESSAGE IDEAL CLIENT’S
WEBSITE, CRM, SOFTWARE, STAFF… THE AUDIO LOGO PROFILE
DEMOGRAPHICS &
PSYCHOGRAPHICS
KEY PARTNERS MAGNET
PAIN & GAIN
JOINT VENTURE, SUPPLIER, … YOUR IRRESISTIBLE FREE OFFER

FINANCE
OPERATIONAL COST STRUCTURE INCOME STREAM
FIXED VARIBALE PRODUCTS, SERVICES, EVENTS, …

BASED ON DR. STEPHEN COVEY’S 7 HABITS OF HIGHLY EFFECTIVE PEOPLE

WHY SHOULD YOU USE LGB SYSTEM?


LGB Systems Provides You With Visionary
Architectural Design Tool For Business

Using visual designing
methods can enable clear
and tangible strategic plan
for creating value adding
proposition.

The Business Strategy
Mapping Canvas, is a strategic
management and entrepreneurial
tool, which allows you to
describe, design, challenge,
invent, and pivot your profit plan.


G OAL
R EALITY W
GRO
O PPORTUNITY
W AY FORWARD

Roadmap To Success

Strategy Map
End Destination Devise Hypothesis Implementing the Monitor & Measure
Design &
Statement Gather Hard Facts Action Plan Results Management
Communicate
Goal Setting & Prove It

Visualization Gap Analysis Immersion Execution Evolution

Begin with an end in mind, define your vision, base line your operations,
articulate your strategy, device action plan to achieve objectives, and put in
place a structure to carry out these action plans


Gap Analysis 3
 What Is Missing In Your Operations?
 Define The Milestones To Acquire Desired Outcomes.

Now

Year1
Year 2 Year 3
The Gap
Year 4 Year 5

Future


1 - LAUNCH 2 - GROW 3 - BLOOM
3 BUINESS DEVELOPMENT STAGES

Destination Statement
1
☆ Set Goals - Begin with an End Result in Mind!

 How do you want the customers to perceive your brand?
 Brand Positioning

 What is your 3 - 5 year revenue forecast?
 Financial Forecast


REVIEW YOUR OPERATIONS & OUTCOME
 Identify Your Current Strengths & Weaknesses
 Pains & Gains

 People
 Product
 Systems
 Processes


Define Your Strategy 4
OBJECTIVES

Revenue Growth

To Be Served & Delight

Developing Robust
Processes For FAST Cost Reduction
Strategy Execution
Developing New Implementing Competitive
Product Lines That Your Target Strategies That Attracts
Market Loves & Makes Your Prospects, Build Relationships,
Business Successful And Convert Sales


Emerge Your FAST Strategy 5

Focus In 5 5 – 10 years, how the
In – 10 years, how the
market will look like, and
market will look like, and
what product types &&
what product types
Long Term activities we need to stay
activities we need to stay
5 – 10 Years competitive && serve our
competitive serve our
target market?
target market?

What are the key operational
What are the key operational
initiatives with the potential to
initiatives with the potential to
significantly increase the movement
significantly increase the movement
of the company towards the
of the company towards the
Medium Term
FOCUS?
FOCUS?
1 – 5 Years

Accelerate What can be done to
What can be done to
remove the structural
remove the structural
Strengthen bottleneck to
bottleneck to
strengthen the
strengthen the
Short Term capabilities for moving
capabilities for moving
6 – 12 Month Tactics faster?
faster?

What tactics should be used to get
What tactics should be used to get
Effort to each MILESTONE inin order to
to each MILESTONE order to
attain the end GOAL?
attain the end GOAL?


Plan Your GROWTH Strategy Map
 Tackle the problem from different angles! 6
For Example:

Financial
Where YOU want to be financially in five years?

Customers
What would your value proposition be to our customers?

Internal Process
What core capabilities and product line are needed to serve
your ideal clients?

Organization Learning
What Intangible assets your organization needs to excel your
growth?


1. Make a list of your quarterly growth milestones for the next 12 months
2. First infuse strategies that are easy to implement and bring immediate result.
3. Then focus on strategies that will bring about the biggest impact
4. List all the individual projects that needs to take place in your business to get
to the next big milestone in your growth path.
5. Break down each project to individual tasks.
6. Priorities these tasks and set deadlines.
7. Allocate resources to each task.
8. Communicate the Plan to your team.
9. Put them in your diary.
10. Manage projects. 7

Strategy - Tracking 8
Objectives Measurement Targets

Market Share
Grow Revenue Revenue ($)

# Repeat Purchase
# Premium Sales
Served & Satisfy # Referrals
Surveys

New Product
Robust Process Ease Of Use
Development That
For FAST Strategy Response Time
Make Business
Execution On-Time Delivery
Successful
Cost

Competitive Strategies That Marketing Spend On $
Conversion Rates
Attracts Prospects, Build & Campaign’s ROI
Relationships And Convert Size Of Prospect List
Sales. # of Leads
# of Sales


40
Purchases


10%

4 New
Purchases


@
£200


£2,000 pm

£4,000 pm

£5,000 pm

£9,000 pm

Total Annual Turn Over = £108,000
= $175,000

TO TAKE AWAY


1


2


WHY
WHAT MAKES YOU
WHAT WHAT
THEY
THEY NEED TO
Should
FOLLOW?
CAN DO FOR
FROM
WHAT
THEY MUST TAKE?

3


4


& BETTER

5


BLAH
BLAH
BLAH
BLAH

B
BLAH BLAH

6


A GOOD BUSINESS MENTOR
CAN HELP YOU To FOCUS , GROW
& GET EXTRAORDINARY RESULTS!


http://bit.ly/SEIS2013
Get Your Ticket & Mark Your Calendar!

March 4th – 29th 2013

Join Our 4 Week Challenge To Attain
A Winning Mindset,
Learn FAST Growth Strategies,
AS Well As Authentic Sales & Marketing Techniques
That Turns Your Business To An Extraordinary Success.


THE LGB SYSTM’S 8 PILLARS OF SUCCESS
FOR GROWING YOUR BUSINESS THE SAVVY WAY


At SEIS 2013 Bootcamp We Will Give You All You Need To Become An

Influential Expert In Your Field


http://bit.ly/SEIS2013


LISTEN
UP


S
SU
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ON
DI ER
Y IN
& G
FO QU FR
LL IC OM
AS OW K
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KI IN X O
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OR E ND
RO TI RO
SE MA NG M ON
AS
a il MI
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IN
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rF
X G M NF
NO IN PE EN OR US
PA T A A W RF T IO
SK
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Fo

SS C RO EC N
PO IN T IN TI IL
OR G G NG ON LS
NO MI OP FA CR
SU T S ND PO ST OW
PP EE SE RT TO D
BA OR KI T UN G
D T NG IT RA
CA HA IE B
SH BI S TH
PO TS E
OR


A GOOD STRATEGY PERFECTLY EXECUTED WILL BEAT A GREAT STRATEGY POORLY EXECUTED EVERY TIME

Shiva Attah
Your Divine Business Development & Client Attraction Mentor
Founder of Winners Academy, LGB System

Let’s Stay Connected:
Write: shiva@WinnersAcademy.co.uk
Call: 0843 005 6663
Skype: shiva.attah
Website/blog: http://WinnersAcademy.co.uk/blog
Facebook: http://facebook.com/Shiva.Attah
Twitter: http://twitter.com/ ShivaAttah
Google+: http://Gplus.to/ShivaAttah
LinkedIn: http://uk.linkedin.com/in/shivaattah

P.S. Everyday I share 1-2 business
development and marketing tips on
Winners Tribe Visionary Entrepreneurs
Open Facebook Group!

Be sure to join it and visit often!
https://www.facebook.com/groups/WinnersTribe


Craving Success

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