Partial Slide Deck from my session at the 34th International Supply Chain Conference, Berlin Nov 2017

1. Artificial Intelligence &
Machine Learning for
Supply Chain Optimization
ShiShShridhar
Director, Retail Industry Solutions
Microsoft Corp
Twitter: @5h15h
Improve forecasting through enriched
Data & AI technology

3. Transparency of farming
transactions with supply
chain helps farmers get
credit.
Blockchain can make
economics work for
partners, such as
insurance companies, to
offer services to small
hold farmers.
Manufacturer gets
attestable end-to-end
supply chain insight that
can help them optimize
their supply chain and
reduce costs.
Manufacturer receives PR
value from engagement,
with the ability to highlight
what they are doing for
farmers, local economies,
and to drive sustainability.
Customers can get
insight into origins of
their product, down to
knowing which farm(s)
participated,
sustainable methods
used, etc.
Regulator
Manufacturer gets insight
into how much product is
in channel.
Regulator has insight
into the entire process.

4. Internet
of Things
Advanced
Robotics
Analytics
Big Data

7. Data & AI can be
leveraged to become
competitive in all of the
6 Main Drivers

8. Blue
Leather
Cross-body
Recommendation:
More blue, leather,
and cross-body
styles
High-performing attributes
Projected handbag demand
Demand forecasting
Restock
now
Low leather
handbag stock
Inventory
Alert
DELIVERY ROUTE OPTIMIZATION
Order 10295
Optimizing local delivery route
1 2 3 4 5 6 7
Green clutc
Floral hand
Leather cro
Cross-body
Projected handbag demand
1 2 3 4 5 6 7
Green clutc
Floral hand
Leather cro
Cross-body
Blue
Leather
Cross-body
Recommendation:
More blue, leather,
and cross-body
styles
High-performing attributes
Demand forecasting
DELIVERY ROUTE OPTIMIZATION
Order 10295
Optimizing local delivery route
Restock
now
Low leather
handbag stock
Inventory
Alert
Optimize order deliveries and cut costs by using
customer location and predicted traffic to plan
distributed order fulfillment
Generate more accurate demand forecasting
and pricing insights based on public and customer
data automatically
Automate stock replenishment processes and
optimize inventory management

9. Demand Forecasting Solutions and challenges
Model and forecast
Identify the right leading
indicators
Get data in the right granularity
Lack of expertise with state-of-
the-art methods
Collect internal data
Data updates slowly, takes
time to process
No historical data for new
products, which may bias
forecasting
Internal data doesn’t tell the
whole story
Act on insightsEnrich with external data
Little visibility into consumer decision process
Little visibility into competitors’ actions
Macro-economic conditions change
Data spread across multiple sources and formats

10. 10

11. This is where most
manufacturers are
today.
Structured data from
LOB apps is transacted
and locally managed.
Understanding
anomalies, plant
metrics, production
processes.
Structured data
managed and analyzed
centrally informs
business.
Turning data into
insights and actions.
Data capture is
comprehensive and
scalable and informs
business decisions at all
levels of the
organization.
They want to be here.
This is where they not
only understand internal
but feed in external data
to understand broader
business impacts. Data
transforms business to
drive outcomes. Any
data, any source,
anywhere at scale.
The Journey
Reactive
Informative
Predictive
Transformative
Cognitive
Predictive
Connected
1
2
3
Today
0

12. Using Data & AI to Unlock Potential In Supply Chain
Provide a 360-view from diverse data sources,
internal and external
Mine audience signals and identify leading
indicators
Build near-real time forecasts with signals from
diverse sources
Produce actionable insights

13. Damco/Maersk is one of the world’s leading third party
logistics providers specializing in delivering customized freight
forwarding and supply chain solutions.
Development of an IoT Analytics solution to predict disruptions
in their supply chain has given the company and its customers
the ability to change shipping routes due to disruptions along
the current route. (i.e. weather or threat conditions (typhoon,
terror attacks, labor strikes, etc) along the route)
“By providing increased visibility and new
products and services, Maersk will
increase the predictability of customers’
supply chains to drive cost leadership,
and enhanced customer experience and
business model innovation.”

14. Supply Chain Management Issues Addressed with AI
Inventory Management
Purchasing
Location Planning
Freight Consolidation
Routing/Scheduling Problems

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danke sehr