Webinar about Twitter - Slides for download.

1. TWITTER FOR
NOT SO DUMMIES
“The power to connect and engage in 140
characters”

2. Begging to Build a SSM Presence -
by Brian Solis
1. Listen, Search, Walk a “Daily in the Life” of…
2. Define Your Online Brand: What do you want people to see
and appreciate?
3. Develop a Social Media Strategy: Make your presence matter
and tie it back to key business objectives
4. Build and Invest in Your Community: Participate and earn
affinity to become a trusted resource
5. Learn: Repeat steps 1-5 over time to stay relevant as
http://www.briansolis.com/2012/04/the-rise-of-generation-c-and-what-to-do-about-it/

3. Watch for this
Key
Concepts!
Key Concepts to remember
Take
notes! TAKE NOTES
WAKE UP!
Stand up, do the CHICKEN DANCE
and CLAP 3 times! :)-

4. Joke in the industry
"Facebook is where people tell lies to
their friends and Twitter is where people
tell the truth to strangers".

5. What is Twitter
Twitter is a micro-blogging tool that has seen explosive growth since its
launch in 2006
with over over 140 million (wikipedia) users worldwide. The latest article about
Twitter @Forbes says 200 million.
Twitter Ranks number #8
Globally
source: alexa.org

6. WHO IS ON TWITTER?
Quick Geo-demographics

7. Relative Audience to internet population
source: alexa.org

8. source: Semiocast

9. Twitter in AUS
source: alexa.org
Approximate 2.5 Million user
in AUS

10. Why is Twitter powerful?

11. Key
Twitter for Marketing - Concept!
Engagement tool
Promotions
Research
Prospecting
Networking
Traffic generator

12. Twitter for Engagement

13. Twitter for Promotions

14. Take
note!
Promotion IDEAS
Run a Contest on Twitter (examples
#twittercontest)
Tweetup = events organized on twitter to
meet in person (examples #tweetups)
Twitter Chats (http://tweetchat.com/) -
when we finish

15. Take
note!
Twitter for Market Research
Local Searches = Nearby Tweets ( http://
nearbytweets.com/)
Twitter Searches
Twitter Trends
Tweelow (http://www.twellow.com/) or Trendistic (http://
trendistic.indextank.com/ )
Finding Thought Leaders: Listorious (http://
listorious.com/)

16. Twitter for Networking
Build relationships;
Participate on events;
Discussions about topics of interest;
Chats or TweetChats;
Meet ups

17. TWITTER FOR PROSPECTING
Finding new clients on Twitter

18. Twitter for B2B Sales
Source: Inside View

19. Source: Inside View

20. TWITTER TO GENERATE TRAFFIC
Post LINKS to you BLOG and ask followers to share it.

21. Take
note!
Another Hidden Secret
Inside Scoop: Follow the right Industry
Insiders / Leader / Evangelists and you get
the news

22. WAKE UP!

23. GETTING STARTED
What to do NEXT?

24. SETTING UP
Profile setting = Branding

25. Take
Your BIO page
note!

26. Take
note!

28. only 160 characters for your
BIO

29. Take
note!
use URL shorteners (https://bitly.com/)

30. Background image

31. Take
note!
Learn Twitter’s language
RT = RE-TWEET
Mention or @= When someone mentions your twitter
username
Hash Tag (#) = Tagging and grouping a TOPIC
DM = Direct Message
#FF = Follow Friday

32. Take
note!
Learn Twitter’s language
Twitter List = A way of organizing your Followers and the
people you follow into LISTS.
And SOO many others http://twittonary.com/

33. ATTACK!!
Define a Strategy

34. Engage
Aim VALUE ...
Key
Concept!
Connect
Network
Engage
VALUE
Educate
Share Prospect
Train/Coach Promote
Help out

35. Key
Not ABOUT QTY Concept!
“Actions speak louder than page
views” - from MixelPanel
“Actions speak louder than likes
and followers”

36. FOLLOWER GROWTH 101
Strategies to increasing the number of twitter followers

37. Growing your follower
Follow people and they may follow back - majority do if you are
cool :)-

38. Growing your follower
Linking to your BLOG or Website

39. Growing your follower
Link your twitter account to your Facebook page or profile;

40. Growing your follower
Link your twitter account to LinkedIn;

41. Growing your follower
Link everywhere you can!

42. Growing your follower
@

43. Growing your follower
Help people out
# a Question or a particular need you think people have

44. Growing your follower
#

45. Growing your follower
Posting Excellent CONTENT!!!
RT and Favorites
# FF
Daily is out!

46. Growing your follower
Posting Excellent CONTENT!!!
The ULTIMATE MENTION

47. WHO TO FOLLOW?
Follow the right people and they will LEAD you there!

48. Take
note!
Who to Follow?
Start with your friends by connecting your email accounts;
Look for people you admire and follow them, then follow who
they follow;
Your industry leaders and whoever they interact the most with;
#FF = Follow Fridays
#yourtopicofinterest

49. Take
note!
Follow Power Twitteres
@scobleizer @techcrunch
@garyvee @wilw
@zen_habits @chrisbrogan
@kevinrose @The_Real_Shaq
@guykawasaki @mashable
@marismith @barefoot_exec
@darrenrose @jaybaer

50. TWITTER SCIENCE
Let’s stick to the FACTS, shall we?

51. The Scientist
Dan Zarrella is the award-winning
social media scientist at HubSpot
and author of three books:
“Zarrella’s Hierarchy of
Contagiousness,” “The Social Media
Marketing Book” and The Facebook
Marketing Book.

52. Dan Zarrella Contra-Competitive Timing
Source: http://danzarrella.com

53. Find the
Sweet
Spot!
Source: http://danzarrella.com

54. Take
note!
Words that count
INCREASE CLICKS DECREASE CLICKS
“daily is out”
“marketing”
@
“add this”
“VIA”
“RT”
“please”
“check”
Source: http://danzarrella.com

55. FINDING CONTENT
Ninja Tricks to find content

56. Take
note!
Ninja Tricks -
Finding Content on Steroids
Alltop (http://alltop.com/)
Google Reader (http://www.google.com/reader)
Dig (http://digg.com/)
Reddit (http://www.reddit.com/)
Stumble Upon (http://www.stumbleupon.com/)
Quora (http://www.quora.com/)

57. Ninja Tricks -
Finding Content on Steroids
Bloggers
Facebook (if you use it wisely)
LinkedIn (Groups and Q&A)
Forums
Amazon Kindle = GET A KINDLE!

58. TWITTER MANAGEMENT
in 10 minutes a day

59. Take
note!
Twitter Management in 10
minutes a day (excluding weekends)
Check your Interaction and Mentions, interact with new
followers
Check RT and interact with followers
Check for new followers and say hello!
Check HOME for anything you might find useful/ interesting
Check your lists for fresh content from cool peps you follow

60. Take
note!
Twitter Management Apps
Hootsuite (http://hootsuite.com/) with Mobile App
TweetDeck (http://www.tweetdeck.com/)
Buffer App (http://bufferapp.com)
Timely: http://timely.is/#/
Twitter Counter (http://twittercounter.com/)
all with respective Browser Extensions

61. Take
note!
Ninja Tricks -
Optimizing your study or reading time
RSS into Buffer
Hootsuite
Feedly (http://www.feedly.com)

62. WRAPPING UP
a couple more takeaways

63. Takeaways Tips
You are interacting with Human Beings, so be HUMAN!
Be Humble;
Two ears, one mouth pays off ;
The goal is to connect and engage, and see what happens;
Give VALUE, Educate followers = BE GENEROUS;
Share what you think may benefit whoever is listening

64. Build your funnel Key
Concept!
Connect
Engage
Educate
Promote
Catching $$ !!

65. DONE!!! ANY Q??
Q & A - TWEET CHAT

66. Let TWEET CHAT!!
#smsfe