2. JJ, Bad Robot and
Viral Marketing

3. J J Abrams

5. A Potted History

6. Bad Robot Productions (formerly known as
only Bad Robot) is a production company
owned by J. J. Abrams. It is responsible for the
television series Alias, Lost, Fringe, Six
Degrees, and the feature length films Star Trek
(2009) Cloverfield (2008) and Super 8 (2011)
 Bad Robot was originally part of Touchstone
Television, but has moved with J. J. Abrams
after his contract with Touchstone had expired in
2006.
 Bad Robot produced ‘Lost’ in association with
ABC Studios, formerly Touchstone Television.
 Abrams is Chairman/CEO, Bryan Burk
Executive Vice President of the company.


7. Viral Marketing

8. Or, to put it more simply…

9. Cloverfield Teaser Trailer

10. Exploring Cloverfield as a viral
text.
From ‘Cloverfield’
From ‘Alias’

11. Here’s your starting point…
How many different websites can you find that have a link
with ‘Slusho’ and ‘Cloverfield’. What new information can you
find about the film, its background and the characters?

12. Some official websites that have a
link to the Cloverfield universe:
www.1-18-08.com
www.slusho.jp
www.tagruato.jp
www.cloverfieldmovie.com
www.myspace.com/jamielascano
(follow friends links to other characters’
profiles)

13. A question for you…
With detailed reference to
‘Cloverfield’ and one other
film that used viral marketing,
discuss what effect this
method of promotion has had
on the film industry and the
audience.

14. Further study
Research some fan made websites and videos
that show their interpretations of the
‘Cloverfield’ mythos.
Research the viral methods used to promote
early seasons of ‘Lost’.
Watch the following trailer and find out as much
information as possible on Abrams’ most
recent project ‘Super 8’:
http://www.youtube.com/watch?v=ZL4zXE-pAzs