Shikha Saxena

London, United Kingdom United Kingdom

B to B Technology marketer | Demand generation via digital marketing | Marketing strategy and alignment with Sales

Technology / Software / Internet

I'm a B2B technology solutions marketer specialising in SaaS and cloud-based technology solutions. I bring a wealth of knowledge gained through 9+ years of delivering marketing programmes at Accenture, Merrill DataSite, Zinnov and Times of India. Whilst content marketing and thought leadership are the key tenets of my marketing ideas, a customer-driven thinking forms the foundation of my outreach programs. A typical work day involves churning out ideas on lead generation campaigns, optimising landing pages, hunting for B-to-B events and trade-shows, deep-diving into marketing analytics and constantly looking for ways to achieve higher returns on investment. I love formulating go-to-market...