Event management for a brand launching a new collection for the upcoming season with suggestive ideas.

1. EVENT MANAGEMENT
Launch of New Collection
A/W 2018

2. About A/W 2018
Collection

7.  It is not very easy to organize the large business
event nationally and internationally without any
experience. Any person can do this thing but it is
very important to have management skills.
 The main work of these companies is to plan,
manage and execute the different types of events
or exhibitions under the management of
professionally experienced planners.
About Event Management
Company

8. Event Location

9. Making Contact with Modelling
Agency
• An extensive experience, resources,
manpower and professional network help in
organizing grand events for some of prestigious
clients.
• Professionals work to understand the needs of
their clients and render services accordingly.
• Being an event planner, they
ensure that every aspect of event is undertaken
with dexterity and responsibility.
• They make whole arrangements right from the
beginning till end to organize a world-class event.

11. Labour Sponsors
Donates time and talent of their
employees.
These people are allowed to wear
their own company t-shirts.
Student groups providing their
services to make event a success.
Opportunity to take part and
experience of organizing an event for
an international brand.
Getting to explore more about
industry experience.

12.  Zara Brand Users
 Celebrities
 Designers
 Fashion Marketers
 Models
 Luxury Brand Buyers
 Member of Prestigious families
 Beauty bloggers/vloggers
 Media
 Lecturer from fashion related university.
Target Audience

13. Event
Theme

14. Show Stoppers
The Show stoppers of the event
will be Ranveer Singh and
Deepika Padukone.
They will also be promoting their
upcoming movie PADMAVATI.

15. To seek attention
Create awareness
Persuade
To bring in more footfall
Increase sales
Objective of the Event

16. Social Media:
Announcements will be made
through webpage and social
networking sites about details of
the event, timings, location,
theme, dates as well as contact
details. The details will also
include offers, discounts, etc.,
Media Coverage

17. Print Media:
HT City
Delhi Times
Fashion Magazines
Posters and Banners:
Use of posters and banners:
 In the front of the venue
 At the sponsoring
organizations

19. Store View with
Collection

22. Benefits for the Sponsors:
 Showcasing their products to the prestige set of
guests.
 Broaden the competitive edge.
 Promote Sales.
 Develop their public profile relatively.
Benefits for the Hosts:
 Raising the profile.
 Develops Business.
 Creates enthusiasm
Benefits of the Event

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Thank You
Submitted By: Shikha