Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
BY: SHIKHA NAGAR (13MMM007)
Outline
• INTRODUCTION
• COMPANY PROFILE
• OBJECTIVE
• LITERATURE REVIEW
• SCOPE
• METHODOLOGY
• FINDING
• CONCLUSION
• RE...
Introduction of the study
• This study focuses on various aspects of formulating a new
organizational brand and how utiliz...
Company profile
BookMyShow.com is a e-ticketing solutions provider
headquartered at Mumbai (India), incepted with a clear
...
Objective
of the study
To know the popularity of a
brand book my show.
To know how influencing the
company roll out of its...
Objective
of the study
To understand the
effectiveness of the social
media for a brand.
To know the brand loyalty
Currently only 10% of the Indian
audience buy tickets online on an
average. Having seen the great
potential for market ex...
literature review
The review of literature centers on the existing knowledge
and research related to branding an organizat...
Book My Show – Fans don’t just “like” us, they LOVE us too!
Book My Show, as a web-based product, needed to be propagated ...
We were on Face book as early as August 2007 but it
wasn’t until Nov 2010 that we decided that our approach
needed a strat...
With Social Media being the buzz word, we
realized that many of our customers were present on the
various platforms availa...
Research methodology
Project design
Descriptive
Explanatory
Quantitative research
Sample design
Non probability sampling
is used………
Sample selection is 100
respondent
Research instruments structured
Quest...
Finding
Through this study following points are come out-
•Book my show have strong brand position in an e-ticketing marke...
Conclusion
Social Media has created a powerful platform for consumer engagement. This report
tell us how much more power t...
Recommendation
The book my show can use these Ways to Build Trust in their Brand Using
Social Media-
Attractive and colorf...
THANK YOU 
Nächste SlideShare
Wird geladen in …5
×

A study of brand development of Book my show through social media

4.623 Aufrufe

Veröffentlicht am

Purpose of the study
With new technologies available like social media and social networks, such as Face book and Twitter, a growing number of companies are using these outlets to connect with customers and consumers, while simultaneously creating a brand and brand personality. By connecting with these customers directly, on a one-on-one level, these customers begin to create an attachment with that specific brand, and remain loyal to it.

Veröffentlicht in: Soziale Medien
  • ★★ How Long Does She Want You to Last? ★★ A recent study proved that the average man lasts just 2-5 minutes in bed (during intercourse). The study also showed that many women need at least 7-10 minutes of intercourse to reach "The Big O" - and, worse still... 30% of women never get there during intercourse. Clearly, most men are NOT fulfilling there women's needs in bed. Now, as I've said many times - how long you can last is no guarantee of being a GREAT LOVER. But, not being able to last 20, 30 minutes or more, is definitely a sign that you're not going to "set your woman's world on fire" between the sheets. Question is: "What can you do to last longer?" Well, one of the best recommendations I can give you today is to read THIS report. In it, you'll discover a detailed guide to an Ancient Taoist Thrusting Technique that can help any man to last much longer in bed. I can vouch 100% for the technique because my husband has been using it for years :) Here's the link to the report ♣♣♣ http://ishbv.com/rockhardx/pdf
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

A study of brand development of Book my show through social media

  1. 1. BY: SHIKHA NAGAR (13MMM007)
  2. 2. Outline • INTRODUCTION • COMPANY PROFILE • OBJECTIVE • LITERATURE REVIEW • SCOPE • METHODOLOGY • FINDING • CONCLUSION • RECOMMENDATION
  3. 3. Introduction of the study • This study focuses on various aspects of formulating a new organizational brand and how utilizing social media is vital to maintain a strong brand in today’s society. • “Social media has many benefits for a business, including viral potential, cost, and the creation of brand reputation” • Branding is an important tool, especially for a newly formed organization, that can be developed and used in conjunction with social media to create a specific and successful image for a new organization. • Through social networking sites, brands can have conversations and interactions with individual followers. This personal interaction can instill and strengthen brand loyalty amongst followers and potential customers.
  4. 4. Company profile BookMyShow.com is a e-ticketing solutions provider headquartered at Mumbai (India), incepted with a clear focus of providing cutting-edge digital solutions to the entertainment industry. Our B2B and B2C solutions directly impact the bottom line while lending a sharper edge to routine business processes. BookMyShow.com is a preferred destination for movie and non-movie options since we expanded from movies to plays, events and sports.
  5. 5. Objective of the study To know the popularity of a brand book my show. To know how influencing the company roll out of its ATL marketing campaign to build the image of the brand book my show. To know what are the expectation of a customers from the brand book my show To understand how their online activities influence brand perception
  6. 6. Objective of the study To understand the effectiveness of the social media for a brand. To know the brand loyalty
  7. 7. Currently only 10% of the Indian audience buy tickets online on an average. Having seen the great potential for market expansion. Induce customers buy their entertainment tickets online. Social media marketing has a rich potential to reach virtually unpredicted traffic within the limited span of time. Wider audience base on social networking platforms can be use a effectively as mass promotion platforms. How this study Can benefit your Brand
  8. 8. literature review The review of literature centers on the existing knowledge and research related to branding an organization, what a brand is, how it is developed and determined to be successful, and maintain a brand through social media. What Makes a Successful Wellness Brand? If brand equity is linked to a brand’s name and value, then a successful brand must be expressed through “a set of five dimension: brand loyalty, perceived quality/leadership, association/differentiation, awareness and market behavior Applied to successful wellness brands One Can Maintain a Wellness Brand through Social Media It’s an immediate dialogue and a two-way engagement.” Wellness brands can utilize this two-way connection to maintain a relationship with their customers, simultaneously building and maintaining their brand
  9. 9. Book My Show – Fans don’t just “like” us, they LOVE us too! Book My Show, as a web-based product, needed to be propagated more fully to the internet savvy customers that we had. Having a social media campaign seemed to be the best solution and we hit it head-on. “The Social Network” has helped us in bridging the gap that the customers had with Book My Show and gave them a personal experience for every problem that they faced. We also decided that our customers got the benefits of being loyal to us and organizing contests to reward them free tickets, merchandise and free previews seemed like the best thing.
  10. 10. We were on Face book as early as August 2007 but it wasn’t until Nov 2010 that we decided that our approach needed a strategic change and we started seriously focusing on our Face book campaigns. 1Nov 2010 – 15th June 2011 marks months during which we ran several campaigns to supplement our new strategy – improving visibility and reaching out to our potential consumers
  11. 11. With Social Media being the buzz word, we realized that many of our customers were present on the various platforms available. Since we are an online ticketing company it only made sense to widen our horizons and explore the territory ourselves.
  12. 12. Research methodology Project design Descriptive Explanatory Quantitative research
  13. 13. Sample design Non probability sampling is used……… Sample selection is 100 respondent Research instruments structured Questionnaire is used.
  14. 14. Finding Through this study following points are come out- •Book my show have strong brand position in an e-ticketing market • Only 30% of respondents know that book my show is online ticket booking for movies, events, sports, theaters etc. •Book my show have strong brand loyalty •People couldn’t able to recall the book my show brand tagline. •People finds book my show name and logo appealing. •Book my show social media have a great impact on the customers as its involves in high customer engagement and involvement •Face book is the most popular social network with the 82% active user so this is place where company can promote their brands easily.
  15. 15. Conclusion Social Media has created a powerful platform for consumer engagement. This report tell us how much more power the consumers have in influencing a brand/product perception. Businesses will need to stay at the top to their game and improve the quality of product and services or their consumers will fight back. The social media space also presents a basket of customer opinions, perceptions and customer feedback, which help to build their brand image in the market. Social media as a form of marketing will present a whole new phase challenges. It will require businesses to develop their marketing strategy genuine relationship building. They are increasingly recruiting their fans and followers to spread word-of-mouth recommendation about their products and services and they are tapping into the large youth market.
  16. 16. Recommendation The book my show can use these Ways to Build Trust in their Brand Using Social Media- Attractive and colorful Design of your Website and Social Media Pages Make it entertaining Brand promise For brand recall and recognition the company needs to look after these things. Great design Memorable logos Recognizibility Current information: Up-to-date appearance
  17. 17. THANK YOU 

×