1. A/B testing of icons
and screenshots for
App Store & Google
Play app page.
SplitMetrics reduces twice the Cost of
Customer Acquisition to your app.

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Our community of mobile market leaders 2

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“What is a good conversion
rate for an application?”
4

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“What is a good conversion
rate for an application?”
5

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6Conversion rates for different App Store categories

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7
“Action mouth” icon

8. Screenshots
hypotheses

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9
Case Rovio
Variation
A
Variation
B

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10
Portrait screensots won
0 5 10 15 20
Variation
A
B
A + 13% 2 500 000 installs in the first week

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11

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12
Case FiftyThree
Variation
A
Variation
B
https://splitmetrics.com/blog/paper-by-fiftythree-how-to-get-33-more-installs-with-screenshots-ab-testing/

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13
Coloured and localised won
0 5 10 15 20
Variation
A
B
A + 33%
https://splitmetrics.com/blog/angry-birds-2-as-a-case-study-for-aso-and-ab-testing/

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14
GramGames
Variation
A
Variation
B
Variation
C

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15
Clear element won
0 8 16 24 32
B
A + 32%
C

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16
Conversion lift that each element
Screenshots
Avg.: 18.8%
Max: 654%
Icons
Avg.: 26%
Max: 559%
Description
Avg.: 11%
Max: 59.5%
Video
Avg.: 16%
Max: 108%

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