Cleaning devices -Simple Product Design

CLEANING DEVICES
SIMPLE PRODUCT DESIGN
Faculty:
Mrs. Shetall Natuu
Mr. Atul Kedia
Project by:
Manas Karambelkar 1098
Vishal Agale 1113

CONTETS
About subject
Types of products
Classification
History
Components
Materials
Manufacturing
Opportunities
Market survey
User survey
Insights
Problem definition
Target user profile
Design Brief
Ideation and conceptualization

ABOUT SUBJECT
Cleaning devices have been used for centuries to clean up, in, and around the home
and workplace.
CLEANLINESS? Absence of dirt, including dust, stains, bad smells and garbage
WHY CLEANING? Purposes of cleanliness include health, beauty, absence of offensive
odor, avoidance of shame, and to avoid the spreading of dirt and contaminants to
oneself and others. It also helps in better mental health since the environment around
person is clean and makes him think better
WHY THIS SUBJECT? There are many electrical and mechanical cleaning devices
available today in market. But the majority world (mass) in India still uses the
mechanical devices like broom, which are not changed radically for centuries in
matter of design and materials.

TYPES OF PRODUCTS
BROOMS: A broom is a cleaning tool consisting of stiff fibers attached to, and roughly
parallel to, a cylindrical handle, the broomstick
BRUSHES: Brush refers to devices with bristles, wire or other filaments, used for cleaning
WIPERS: A tool with a flat, smooth rubber blade, used to remove or control the flow of
liquid on a flat surface
MOPS: A mop is a textile mounted on a handle used in cleaning. It is generally used for
cleaning floors

CLASSIFICATION
CLEANING DEVICES
Electrical Mechanical
•Brooms: Flower broom, coconut broom, broomstick
Push broom, Besom, Flat broom
•Brushes: Toilet brush, Clothes brush, floor
scrubber, Utensils scrubber
•Wipers: Window wiper, floor wiper, windshield
wiper
•Mops: Cotton mop, Sponge mop

BROOMS
HOUSHOLD PROFESSIONAL SPECIAL PURPOSE

MOPS

WIPER

BRUSHES
HOUSEHOLD
Floor scrubbing Utensil scrubbing Toilet

BRUSHES
SPECIAL PURPOSE
Shoe brush
Car and sofa brush
Car wash brush Baby bottle brush Fridge jar cleaner

HISTORY
Native grasses were dried and bundled together, often decoratively woven at the top
or tied tightly with yarn or fabric to keep the brooms together
In 1797 Levi Dickenson, a farmer from Hadley, Massachusetts, used a bundle of
tasseled sorghum grass (also called broomcom) to make a broom for his wife
United Society of Believers, called the Shakers, quickly moved into the broom-making
business about 1798 by growing broomcom and making brooms
By about 1810, wooden handles with holes drilled into them were used to lash the
broomcom to the handle using wooden pegs
Theodore Bates of Shakers determined that flat brooms would move dust and dirt more
efficiently; So the bundles were put into a vice, flattened, and sewn in place.
Shakers found that wire more effectively secured the broomcom to the wooden
handle rather than tying or weaving. They developed treadle machinery to wind
broomcorn around the handle while securing it tightly
For last nearly 150 years, the design of broom has not been changed radically

Canada
Unknown
Unknown
Thailand
California USA
Jamaica
China
Slovenia
Sudan
Moldova
Russia

COMPONENTS, MATERIALS & MANUFACTURING
HANDLE : it holds individual bristles ,
handle grip, hook for hanging,
aesthetics, to hold whole device . its
3rd/4th recycled plastic ,form is made
by blow molding, which is cheaper
process
COCONUT LEAF BRISTLES: filler
material , to achieve required handle
diameter. Made by dried coconut leaf
available in south India majorly ,cost per
unit is 5-6 Rs
MAIN BRISTLES : swiping , collect the
dust. (thysarolaear maxima, hindi-kuchi ,
tiger grass) grows on hill slops , river
banks , in India its available in Orissa. 25
rs/kg
HANDLE: holds nylon bristle. Made up
of Poly Ethylene.
BRISTLES: Nylon hair for scrubbing ,
takes out the dirt which is stuck to the
surface

LONG HANDLE: to hold tool , access without
bending ,gives speed to task. Material: HDPE (High
Density Poly Ethylene)
SOCKET: it holds threads and handle together ,
spreads threads to bigger area , some models have
mechanism which squeezes threads to take out
water.
THREADS: absorbs the liquid dirt. Material: Cotton
breaded rugs (Synthetic)
LONG HANDLE: to hold tool , access without
bending ,gives speed to task , gives angle to floor
which gives close contact and easy gliding for wiping.
Material: HDPE (High Density Poly Ethylene)
SOCKET: holds wiper and handle together
RIVET: holds wiper foam with socket.
Material: MS zinc plated
WIPER PAD: moves liquid dirt from one to
another place. Material: EVA (Ethyl Vinyl Acetate)

MANUFACTURING
Broom manufacturers grow tiger grass in farms
Crop is cut down and dried for 3-5 moths
Taken to different manufacturing units (small scale industries, NGOs)
Workers bunch the coconut bristles (filler) and tiger grass together using template and tied together using metal wire
The hard stems of tiger grass are beautifully weaved together which serves for keeping the broom together as well as for
aesthetics

OPPORTUNITY
Design of household broom is not changed for many years radically
New Nylon hair brooms are not easily accepted and adopted by people
they are not very efficient also
Comfort factor is not thought about for household brooms as they are for
professional brooms
Durability

MARKET SURVEY
Market scenario
Competition
Price and Brands
Features offered by various companies
Preferences of consumer
Ambience in which product is sold
Statistics of sell
Packaging and graphics
Market trend
Brand loyalty of consumer
Price sensitivity of product
Retailers feedback
After sell service
Display
Retailer’s way of explaining

BRANDS AVAILABLE IN MARKET
Brand name: Monkey 555
Mfd. By: Vaibhav brooms
Price: 45 INR
Features: Virgin plastic handle,
Garo hill grass, round straight
handle, Single bunch of grass
Packaging: Plastic cover,
seal packed at both ends,
bright colour, Eye-catching,
Graphics: Product features
are explained, Instructions
about handling and
maintenance is provided

Brand name: Monkey 555
Mfd. By: Vaibhav brooms
Price: 50 INR
Features: V-shaped plastic
handle,
Garo hill grass, Split bunch of
grass
seal packed at both ends,
bright colour, Eye-catching
Graphics: Product features
are explained, Instructions
about handling and
maintenance is provided

Brand name: JUDAWA
Mfd. By: Star Brooms (India)
Price: 40 INR negotiable
Features: Virgin plastic handle,
Garo hill grass, round straight
handle, Single bunch of grass
seal packed at one ends,
other end is closed with staple
Graphics: Dull colours, not
noticeable, no product
information or instructions
about usage

Brand name: JUGNU
Mfd. By: J. K. Brooms
Features: Woven handle with
plastic cap at the end of the
handle
other end is closed with staple
Graphics: Dull colours,
not noticeable, no
product information
or instructions about
usage

Brand name: 1000
Mfd. By: D. K. Brooms
Features: Woven handle
not noticeable, no
product information
usage
seal packed at one ends

Brand name: shaktivan
Mfd. By: KBC brooms
Price: 4o INR negotiable
Features: metal handle
not noticeable, no
product information
usage

Brand name: POLO
Mfd. By: Gavrav trading
Features: bristle are stuffed
inside plastic handle
Graphics: Dull colors,
not noticeable, no
product information
usage , info of other
product range

Brand name: POLO
Mfd. By: gavrav trading
Features: bristle are stuffed
inside plastic handle
other end is closed with
staple
not noticeable, no
product information
usage , info of other
product range

Brand name: 999 rhino
Mfd. By: Gaurav
traders
Price: 32 INR
negotiable
Features: Woven
handle with plastic cap
at the end of the
handle
not noticeable, no
product information
usage
Packaging:
Plastic cover,
seal packed at
one ends, other
end is closed
with staple

Brand name:ding dong
Mfd. By: J. K. Brooms
with plastic cap at the
end of the handle
Graphics: dulll
colours, not
noticeable, no
product information
usage

Brand name: 999
Mfd. By: star Brooms
with plastic cap at the
end of the handle
other end is closed with
staple
not noticeable, no
product information
usage

HIRA GENERAL STORE
Location: Lord’s Prestige,
In front of Symbiosis college

DISPLAY AND AMBIENCE
Brooms are kept vertically bunched
together in waste containers of oil and
paint
Mostly kept outside the shop, in the corner, not very visible. Kept away from the
main display of the shop, so not to affect the visual appearance of the shop

KAMAL SUPER SHOPEE
Konark nagar , front of reliance
fresh, Viman Nagar

together in old metal container.
Mostly kept outside the shop, in the corner, not very visible.
Kept away from the main display of the shop, so not to affect
the visual appearance of the shop

WELCOME MARKET
KonarkNagar,Gangapuram
corner,Viman Nagar

together in cold drink crate
Mostly kept outside the shop, in the corner, not very visible.
Kept away from the main display of the shop, so not to affect
the visual appearance of the shop

Preferences of consumer
‘Monkey Brooms’ is the most sold brand. The price
difference is not much compared to other brands but the
appearance of the product is much better than others
because of packaging and graphic as well as the fresh
colours which are used. It is also longer than other brooms
which directly indicates that the product is offering more
than others in same price
Statistics of sell
On an average the range sell per month is 30-60 brooms.
On festive occasions like Dassera and Diwali which falls in
October, the sell increases up to 100-120 brooms because
of religious reasons.
Brand loyalty of consumers
People don’t have brand preference. They choose the
broom from available stock which they think is best and
suggested by the retailer.
Price sensitivity of product
Broom is very price sensitive product. People usually don’t
buy broom which are pricing more than 50 INR. People
are aware about the brand ‘Gala’ and the better quality
of it but people don’t buy it because of high price i.e. 65-
80 INR
Retailer’s feedback
Retailers have to arrange something (waste containers,
unused bottle crates) to stock broom. Because of stuffing
brooms together the packaging gets damaged. Many
packages are opened to get the feel of product, once
the package is opened the sell becomes difficult.
Retailer’s way of explaining
Retailer tells the consumer to check the product
themselves. He suggests the product which he himself
thinks better and which gives him more profit.
After sell service
Users come back after some period to replace the
broom (usually plastic handle brooms) since the grass
sticks are not bind together properly and starts to come
off.

USER SURVEY
FOCUS GROUPS
Maids
Housewives
Students

MaidsPERSONA - 1
User Profile
Shubhada Salvi
30 years
Lower middle class
Place of use
Floor with tiling, stairs, walls,
ceiling, window sill
Frequency of use
Twice a day
Time of use
Morning 9 am
Evening 6 pm
Time period
For 3 BHK : 25 minutes
Average 5 minutes for one room
Storage
Inside shelf, below the sink
Hidden (not visible)
Vertical handle down / horizontal
Mostly with dustpan and dustbin
Other purpose
Cleaning cobwebs
Killing insects and rodents
Durability
4 months
Disposal
Throw in dustbin
Type of product
Grass broom with plastic/woven handle
Problems
Back ache
Forearm and arm pain
Woven handle hurts palms
Removal of dust from bristles is difficult
Plastic handle doesn’t last long, Bristles
come of easily
Not very effective on carpet
Dir t falls from broom at first time use, has
to be removed by shaking, beating or
rubbing
Type of product
Grass broom with plastic/woven handle

HousewivesPERSONA - 2
User Profile
Alka Thorat
Urban housewife
Nerul ,Navi Mumbai
28 years
Middle class
Place of use
Floor with tiling, stairs, walls,
ceiling, window sill, furniture,
kitchen table ,bed
Frequency of use
Four times
Time of use
Morning 7.30 am
Afternoon 12 pre-lunch
Evening 6 pm
Night 9.30 pre-dinner
Time period
For 1BHK 20 min.
Storage
Hanged at corner of stairs want to make
Less visible
Other purpose
Cleaning cobwebs
To move cloth hanged on height
Durability
4-5months
Disposal
Throw in dustbin
Type of product
Grass broom with woven handle and
jute covered handle
Problems
Plastic handle doesn’t last long, Bristles
come of easily
Back ache
Sometimes it harms kid who play with it

HousewivesPERSONA - 3
User Profile
Yashoda Pokarkar
rural housewife
Pipalgaon ,Ambegaon
Pune
27 years
Middle class
Place of use
Floor with cow dung layer, stairs,
walls, ceiling, window sill ,bed
Frequency of use
Four times
Time of use
Morning 6.30 am
Afternoon 10 pre-lunch
Evening 5.30 pm
Night 7.30 pre-dinner
Time period
For 1500sqft 30 min.
Storage
Hanged Behind door
Less visible
Other purpose
Cleaning cobwebs
Durability
6 months
Disposal
Throw in dustbin
Type of product
Small coco broom (kersuni)
Problems
Back ache
Sometimes animals eat it

StudentsPERSONA - 4
User Profile
Sundeep Pandey
Collage Student
20 years
Upper middle class
Place of use
Floor with tiling, walls, ceiling,
window
Frequency of use
Once times
Time of use
Not fixed
Time period
For IBHK : 15 min.
Storage
Kitchen below wash basin/behind door
horizontal
Other purpose
Cleaning cobwebs
To get stuff out from intricate places
Like below bed.
Durability
6 months
Disposal
Throw in dustbin
Type of product
Grass woven broom with plastic handle
Problems
Need to prepare
Difficult to devote time

Activity Sequence Intent Observation Error Insight
floor cleaning need/wish/thought of floor
cleaning
feel of
unhygenic/dirtness
selection of tool/device
according to type of cleaning
to do task efficiently 1.dry cleaning-broom , wet cleaning-mop
taking device(s) from storage
place
1.user tend to bend
2.subjective as per storage space
3.hidden
1.Comfortable storage
position for user affects product's
efficiency by bending bristles
1.Easy for user and appropriate
for product storage/ way of
storage
decision of starting point to end
point
process of cleaning decided
for convenient and
efficient cleaning
1.corner of room
2.planes at height are cleaned first like window sills,
tables
things on floor like carpet/floormate/footmat are also
cleaning before main activity
3.starting point opposite and farest from end point
of doors
4.parallel to longer wall
1.User process goes wrong leads to
incomplete cleaning
2.Product does not suggests process
3.User does not follow appropriate
sequence
1.suggestion of generic using
process
sweeping- displacing dirt from
one
place to another place
to get the surface
cleaning
1.corner-center/corner-exit(door)/corners-place of
dustbin
2.Same place is sweeped again and again
open space-2 times corners-4 times
3.Bigger waste (paper, plastic) is hand picked
4.Bristles break
5.User has to bend
6.User cleans hall tiling
7.Starting point-opposite & farthest from end point
(door)
8.User moves parallel to the longer wall
1. Small dust particles fly back to same
place or another place
2.Difficulty while cleaning intricate
places like corners and under the
furniture
3.Bending causes back ache
4.Bristles get stuck in furniture or
corners-forms more dirt
5.User doesn’t follow appropriate
sequence of cleaning process
6.Place is not cleaned completely
1.Improvement in efficiency of
cleaning
2.Comfortable posture for user
3.First go complete cleaning
4.New material
User moves in cleaner area and
cleans remaining area
To keep
himself/herself clean
1.User cleans the feet before getting in cleaner area 1.Cleaned space gets dirty because of
dirty
User cleans the tool in-between
whenever necessary
Unclean tool may
create dirt on cleaned
surface
1.User has to bend and take the dirt out by hand
2.User shakes the tool
1.Plastic, hair get stuck/entangles in
the bristles
2.Collected dust flies away when
shaken
1.Dirt/Dust proof tool
2.Self cleaning tool
Cleaning under furniture, shoes,
bags and other stuff
To clean the places
which are not open
1.Move/lift/bend down to reach under the furniture 1.Bristles break because of getting
stuck in parts of furniture
1.New material
Collection of dust at one place To make it easier for
disposal
Disposal of dust/dirt for 100% cleaning 1.Dust - Dustpan - Dustbin
2.Doesnt get transferred in one go
3.Tool is cleaned by hand
1.User has to bend/squat to transfer
the dust to dustpan
2.Seperate tool is needed for transfer
1.Integration of collecting and
transferring tools
Storage 1.Neatness
2.To get easy access
for next time
3.To keep it away from
kids/pet - damage
4.Better appearance
1.All the cleaning devices are kept together
2.Kept hidden i.e. Behind the door, store room,
balcony, nearby unclean areas under wash basin
1.Aesthetically not good
2.Cant be displayed
3.handle up-bristles bend-less
efficiency
1.Better Aesthetics
2.Better storage-easy for user
and appropriate for product

INSIGHTS Market Survey
Display
Better system for display so as not to affect the packaging
Better visibility of product
Easy for user to try it themselves
Packaging
Aesthetically good
Eye-catching
Prevention of dust coming out from broom
Graphics
Instructions about the use of product
the storage and maintenance
Storage
Less space
Matching the ambience of the shop

INSIGHTS User Survey
Storage / Way of storage
Easy for user and appropriate for product
Product / Packaging
Suggestion of generic process
Function
Improvement in efficiency
First go complete cleaning
New materials
Ergonomics
Comfortable posture for user while sweeping and also while
collecting, transferring and storing the tool
Added functionality
Dirt / Dust proof tool
Self cleaning tool
Integration of collecting or/and transferring tool
Aesthetics
Better aesthetics so that display of tool doesn’t
become an issue

The household floor cleaning device which is used everyday twice by
housewives and/or maids is not very efficient since it doesn’t give
complete cleaning in first go. The device is not very ergonomic since user
has to bend most of the time. It makes the user feels diminished
unconsciously in presence of other people due to the posture. The face
comes directly in contact with fine dust particles, inhaling of which may
lead to health issues.
The product is not aesthetically good so that it can be part of the
ambience of the place . Storage is also an issue since wrong practice will
lead in affecting product efficiency and lifespan. Overall quality of
product is not good.
The device/product has to be cleaned manually every time the problem
of dirt getting stuck occurs.
PROBLEM DEFINITION

TARGET USER PROFILE
Urban middle class housewives
Lifestyle:
Busy with household activities
Managing family and relatives
Like to cook, gossip
Watches family soaps in leisure time
Religious

DESIGN BRIEF
To design a household floor cleaning for urban indoors with product
centric approach for improving the product in the aspects of
efficiency.
Essentials:
Better efficiency for complete cleaning in one go
Better ergonomics so that user needn't bend
Easy to maintain so that user needn't clean the device manually
Apt storage to preserve efficiency and life span
Desirables:
Better aesthetics to match the ambience
Better quality for durability
Create more value
Combination/elimination of collecting and disposing tools (Dustpan, Dustbin)
Manas

Cleaning devices -Simple Product Design

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