Defining the Social You. How do you define the personal side of your social presence from the professional side. Throw in the corporate loop (how your employer would like you to behave) and it can get very complicated. Social media strategy for you - your own personal brand is the important lesson.

1. Defining the
Social You:
Personal, Professional &
Corporate you
Donna Marie Antoniadis
CEO & Co-founder
ShesConnected Multimedia Corp

2. Q.
As an executive – how much
information should you make
public?
Personal versus Professional versus Corporate

3. This is me. Do you know who I am?
What if you searched for me?

4. What happens in Vegas – stays in
Vegas – or does it?!
Now that you’ve seen a
little bit “more of me”…
Would you hire me ?
Do business with me?
Perhaps you might want
to date me?

5. Champagne on the hills
Another drink in my
hand…hmmm
What do you think of
me now?

6. A woman needs to look her best!
You saw my tweet about
my mani/pedi at 11:00am
on a Wednesday
morning.
You also noticed four-
square check-in…my spa
is conveniently located at
Yonge/Eglinton. Maybe
you should surprise me.

7. Social Media is forever.
Be careful what you say and do – or
you could regret it.
(Good thing the world was not social back in my day)

8. Who is the “Real” Me
You may think I am a partying, drinking, slacker
but in reality I am a
• Workaholic – love my job – get paid to be social
• Technology Junkie – in digital since 1995
• Homebody – prefer to stay at home

9. I am very CAREFUL
about what I post.
Be careful what you say and do – or
you could regret it.

11. Facebook
• Most confusion about this social network
• Most common questions
– Do I have to be on facebook?
– I don’t want to be on facebook
– What if someone wants to connect with me – am I
obliged to do so?
– Will they know if I un-friend or block them?
– Funny Facebook video

12. What you can’t do on Facebook
You can’t have two profiles – goes against
what Facebook is about.
Try and register a new profile with your existing email
account – it wont let you …

13. Personal me on facebook:
What I do
I use Facebook to connect to
others so I can see what my
friends and family are up to
I encourage others to do the
same
I connect with both personal and
business contacts so I can stay in
touch and increase my level of
influence

14. Personal me facebook:
What I don’t do
I don’t post my vacation pictures– I
really don’t want my business
contacts seeing me in my bikini
I don’t talk about my family
I don’t post family photo’s
I don’t post personal information –
EVER

15. Professional Me Facebook:
What I do
ON FACEBOOK EVERYDAY: My day job is social media – so it only makes
sense that I spend a significant amount of time on Facebook
PLATFORM ISSUES: Need to keep up to date on Facebook – so I can provide
my clients with the most up-to-date information on platform changes and rules
and regulations
COMPETITIVE INFORMATION: I can see what other brands are doing so I can
help our brands so a better job
ADS & PROMOTIONS: I ALWAYS view the Ads – both “sponsored” and self-
serve to see the next generation of promotions on the Facebook platform
VIEW CONENT BY DEMOGRAPHIC: I use my account and some of the
ShesConnected team accounts – Facebook is targeted so I need to be sure I
understand how other demographics are being targeted. (A 40+ woman may
not see the same ads targeted to a 20 something male )
SHARE: I use my account to “share” and “like” information with my personal
and professional “friends” on Facebook
“ I learn something new from visiting
Facebook EVERYDAY…
”

16. Love it .
Never been able to connect to someone so quickly –
and to engage so quickly…

17. Professional Me Twitter:
What I do
• I try to tweet at least once a day – but only about
things that are relevant to my followers– social
media, women, women and social media, social
media industry, digital industry, mobile industry
• I connect with other industry leaders by following,
messaging them or re-tweeting one of their tweets
• I have met so many people who have introduced
themselves to me face-to-face to let me know that
they follow me and love my tweets! Makes me feel
like a rock star!

18. “Other” Professional Me
Twitter: What I do.
• Follow my client accounts
• Follow my client’s competition
• Follow the followers of our client’s
competition

19. Personal Me: Twitter
• I have a personal twitter account –
• My name – you wont find my name anywhere
• Even my friends don’t know who I am
• I don’t post personal information – EVER
• I don’t even include my location
• I don’t want anyone to link to me
• I do not want this personal twitter account
linked to my professional account
• Let’s me follow anyone I want – including
competitors
• I won’t even tell you my personal twitter handle
– sorry

20. Best business site – ever!
Out of 100 Million, I was the 150,000 member!
Love it .

21. Professional Me Linkedin:
what I do
• 1200 connections – you wouldn’t believe who I
am connected to!
• I hire people
• Company listed, products and services listed, my
travel schedule listed, my professional twitter
account is connected, my slideshare account is
linked, I list my travel schedule using Tripit
• I get job offers, consulting contracts, requests to
speak, requests to partner from all over the world
• This is the BEST tool for business. Period.

22. Personal Me Linkedin: I don’t do
anything personal
• R u kidding?
• There is NOTHING personal in my
linkedin account.

23. Personal vs. Professional Dilemma:
ShesConnected GETS it.
In 2006 – ShesConnected.com – the first
dual-profile social networking site for women
was born

24. It’s all about choice: We study the
interaction of personal and
professional member profiles

25. I belong to hundreds of social
networks some for personal use,
some for corporate and some for
corporate

26. Lastly we need to discuss the
Corporate You
• You need to follow your
corporate guidelines
• If you list your title and your
employer then you need to
be careful about what you say
and do

27. McDonald’s Corporate Twitter Account

28. McDonald’s Employee Twitter
Account

29. Proper Disclosure: McDonald’s
Corporate Website

30. Hybrid Disclosure: Brand Watermark

31. Co-Branded Disclosure

32. Conclusion
• How you manage your personal and
professional profiles is up to you
• How you incorporate your corporate profile
into your personal and professional profile is
up to your employer

33. Thank you!
DONNA MARIE ANTONIADIS
CEO & Co-founder
ShesConnected Multimedia Corp.
donna.marie@shesconnected.com
www.shesconnected.com
www.shesconnectedmultimedia.com