1. TAKING IT BACK TO THE AGENCY
05.20.11

2. ELIZABETH KIEHNER
@KIEHNER

3. PRODUCTION LEADERSHIP NEEDED
Be a fearless leader, not an order taker. Ask why? And start thinking about your
interactive as early as possible.
• What is the goal of this website or this i-pad app?
• Never stop asking questions like how long does this ‘thing’ need to live for?
• How do we update it?
• Have a Google strategy. We didn’t talk too much about search engine marketing but
it is essential.

4. AGENCY TEAMS
A few tips on who to hire and how you will play together.
• Hire more digital designers
• Traditional creatives need to brainstorm with UX people and developers
• Some of the best digital producers are people who once were developers
• A 25 year old developer will be going head to head with fifty-year-old ECD
• Have someone technologically knowledgeable in the room as early as possible
• Use your internal team for pitches and prototypes but hire specialists for the rest
• Hire an digital strategist if you do not have one in place at your agency

5. THREE PEARLS OF WISDOM
This is easy.
• Always present work in context.
• http://www.designerstoolbox.com/
•Know how your client is measuring the success of your digital campaign (clicks,
uniques, data)
• Sell the emotion of the experience.

6. Check out The FWA (http://www.thefwa.com/) and Design Charts (http://
www.designcharts.com/)

7. http://www.psfk.com/category/display-categories/advertising-branding
creativity-online.com
http://www.fastcodesign.com/tag/interface-design
http://mashable.com/social-media/
http://www.nytimes.com/pages/technology/internet/index.html
http://internetonlinewebsite.com/

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10. make images bleed if possible

11. make images bleed if possible

12. What challenges do you face at your agency and
how can we help you today?

13. THANKS!