3. Before you start, you have to learn the lingo.
Iâll help you talk the talk.
Friday, May 20, 2011
4. CONNECT THE DOTS
As a Digital Project Manager you are connecting team relationships, resources and
ideas. A hybrid of half idea generator and half executer. If your are a beginner level
digital production speaker, donât sweat it, weâll teach you the lingo.
Once done with this class, youâll be steps closer to being ďŹuent in digital production
once you observe and absorb the following:
⢠The people you work with.
⢠Their activities.
⢠The context of their activities.
Friday, May 20, 2011
5. HOW TO CONNECT LE DOTS.
1
discover
2
deďŹne
3
design
4
develop
5
deploy &
deliver 6
maintain
[phase name]
[What the phase means.]
actions lingo
⢠Take this action Keyword of that action!
⢠Then take this action Key term related to that action
⢠Well, you also have to take this one too Buzz word
Friday, May 20, 2011
6. CONNECTING LE DOTS.
discover deďŹne design develop deploy & maintain
deliver
discover
Everybody needs to be on the same page.
actions lingo
⢠Know your key project decision makers Stakeholders
⢠Prepare a brieďŹng meeting Project brief
⢠List out project requirements, goals, Needs assessment
stakeholder expectations, risks and
unknown factors at this point
⢠Forecast timing needed Project plan, time plan, timeline
⢠Project how much it will cost Cost estimate
Friday, May 20, 2011
7. WHAT WAS THAT?
OH YEAH,
discover
BE ON THE
SAME PAGE.
Friday, May 20, 2011
8. CONNECTING ZE DOTS.
discover deďŹne design develop deploy & maintain
deliver
deďŹne
Lock it in. ReďŹne and document your project goals and vision.
actions lingo
⢠New concept? Concept away! Agency brief
⢠Not new? Evaluate the existing one Content Strategy
⢠Do research on yer competition Competitive Analysis
⢠Who is your audience? Target audience, personas, proďŹles, user
groups/ďŹow
⢠Get technical. Map out the user UX, IA, site map, wireframes, technical
experience ďŹow and functional speciďŹcations
⢠Get a bit more technical. Where is this Platform, software, hosting solutions,
going to live? How will it be built? databases, technical requirements
Friday, May 20, 2011
10. CONNECTING THAH DOTS.
discover deďŹne design develop deploy & maintain
deliver
design
Create a unique approach with the brand voice and product in mind.
actions lingo
⢠Find inspiration for the creative vision Creative brief
Share the research with the team
Concept visuals or mocks
⢠Share a sneak peek
⢠Flesh out the designs around all details PSDs!
and scenarios of your concept
⢠If you want the developers to love you,
Style Guide
provide guidance to design and how
youâve set up your ďŹles
Friday, May 20, 2011
11. DIFFERENT DESIGN DOTS.
discover deďŹne design develop deploy & maintain
deliver
SITES/ Website: Full engagement, full circle services. [hereâs a site]
MICROSITES Microsite: Use many of the same technologies that websites do, but do
so in a more creative and compelling way. The focus is on something
speciďŹc of the brand, eg. audience, product, event. [click to see one!]
BANNERS Standard Flash Banner: Yup, just a ďŹash banner that blinks.
Rich Media Banner: Room for more animation, banner expands, ďŹoats etc.
MOBILE Sites, apps and ad units vary from software, hardware, operating system
and platforms, eg. iPhone, iPad, Android etc.)
Given that, you may need an SDK (software development kit) which is a
bundle of dev tools that allows for the creation of such applications.
Twitter and Facebook and games, oh my!
Friday, May 20, 2011
14. [Sample of Rich Media units]
[Sample of Standard Flash units]
Friday, May 20, 2011
15. CONNECTING THE DOTS.
discover deďŹne design develop deploy & maintain
deliver
develop
The project build can vary based on mediums used. (Site, microsite, mobile site, mobile
app, banners, Facebook app, YouTube take over, AR etc.)
actions lingo
⢠Hand off design to dev Bundle of UX and Design items
⢠Frond-end development Alpha build review
⢠SEO and tagging strategy
SEO and analytics tagging strategy
implementation
documentation
⢠Create testing scenarios
Test plan
⢠Testing
QA (aka Quality Assurance)
Friday, May 20, 2011
16. HTTP - Hyper Text Transfer Protocol JAVA - JavaScript (JS)
The connection to a server to provide It adds a spice of interactivity to an HTML
HTML pages to your browser for your page. HTML is lame and static without
viewing! JS.
HTML - HyperText Markup Language AJAX - Asynchronous JavaScript + XML
Common ďŹle format used on the web. Makes magic happen in the background
Tags in this code deďŹne how the page without anyone noticing.
looks, how fonts appear and how you Data can be sent and retrieved without
can link ďŹles or links to other sources on disturbing the display or behavior of your
the web. page.
CSS - Cascading Style Sheets FTP - File Transfer Protocol
This guys makes your text and layout Your digital ďŹle messenger.
look smashing. Itâs a script that runs via
its buddy HTML.
CMS - Content Management System
XML - Extensible Markup Language Maintenanceâs BFF.
HTML tells a web page how to look pretty Via a CMS you can control and update
but XML lists out what those pretty data.
graphics or text contain. Itâs also
structured in tags, like HTML.
Friday, May 20, 2011
17. CONNECTING DE DOTS.
discover deďŹne design develop deploy & maintain
deliver
deploy & deliver
Implement your build into the internets.
actions lingo
⢠Complete testing plans Bugs, bugs tracking, issue tracking
⢠Once polished, get one last approval Beta build review
⢠You may need to upload images, copy CMS documentation
or other types of content
⢠Updates are required? get trained! Training session & documentation
⢠In you a rich media campaign is running
alongside your launch, plan time for TrafďŹc sheet
reviewing design, builds and QAing those
units as well
Friday, May 20, 2011
18. CONNECTING LE DOTS.
discover deďŹne design develop deploy & maintain
deliver
maintain
Launched! Was is on the dot with objectives?
actions lingo
⢠Measure result against deďŹne phase Post mortem meeting or analysis
⢠Will it continue to live or grow? New workďŹow on resources & tasks
⢠Review your numbers/costs Cost analysis
⢠Analytics, analytics, analytics Metrics/Analytics report
⢠Based on analytics reporting, make Optimizations
decisions about how to improve the
experience
Friday, May 20, 2011
19. TIME TO WALK THE WALK.
1
discover
2
deďŹne
3
design
4
develop
5
deploy &
deliver 6
maintain
Stakeholders Brief Brief Alpha Bugs Post mortem
Brief Content Strat Concepting SEO Beta New workďŹow
Needs Competition PSD ďŹles Test plan CMS doc Costs
Project Plan Audience Style Guide QA Training Analytics
Cost Est. User Experience TrafďŹc banners Optimizations
Technical specs
Technical reqs
Friday, May 20, 2011