Digital Marketing for Your Business or Personal Brand

Digital Marketing for Your
Business or Personal Brand
Sherry Bonelli, Digital Marketing Professional
early bird digital marketing

Digital Marketing for Your Business
or Personal Brand
• A little bit about me….
• What is digital marketing?
• What is your story?
• It all starts with your website
• Getting found in search
• Find your social side
• Build your authority
• Q&A
www.earlybirddigitalmarketing.com | 319-409-3287 | @sherrybonelli

Who Am I?
• 15 years’ technology publishing
experience
• Digital marketer since 1998
• Owned Ecommerce Website from
1998-2008 – Pregnancy & Baby
Products
• Had ups…
• ….Had downs
• Serial Entrepreneur –
Ideas…Ideas…Ideas
• Single Mom of 3 kiddos, 2 dogs,
2 cats and 3 frogsSherry Bonelli, Serial Entrepreneur

What Is Digital Marketing and Why
Should You Care?
Digital marketing is marketing that uses electronic devices to engage with stakeholders.
Digital marketing applies technologies or platforms such as websites, e-mail, apps (classic
and mobile), Search Engine Optimization (SEO) and social networks.
Digital Marketing can be through Internet channels like Social Media, E-mails ads, Banner
ads, etc. Many organizations use a combination of traditional and digital marketing
channels; however, digital marketing is becoming more popular with marketers as it allows
them to track their Return on Investment (ROI) more accurately compared to other
traditional marketing channels.
According to the Digital Marketing Institute, Digital Marketing is the
use of digital channels to promote or market products and services to
consumers and businesses.

What’s YOUR Story? Build Authority and
Others Will Follow….
Businessman
Rock Star!

What Makes YOU and YOUR Business Interesting?
• What are good at? Why are you exceptional?
• What’s your story? Is it compelling?
• How is your business different from your
competitors?
• What makes you special?
• Do you have a niche that you excel at?
Find Your Uniqueness and Exploit It By Consistently Promoting Your Message Online

Use Digital Marketing to
Build Your Following
…Get More Customers
and More $$

It Starts With
Your Website!
• It's cheap. It's easy to do. And it can take less
than 20 minutes to set up. Yet more than
half of all small businesses still don't
have a website.
• Every small business needs a website.
Period. Nonnegotiable. Customers expect
one.
• Small businesses that don't have one say
they don't have the time, think it will cost too
much or don't want the rush of orders that
comes with being online. But entrepreneurs
that have jumped to the digital side say
their websites have boosted sales, cut
down on time-consuming phone calls and
brought more people into their stores.
Small business owners who
want to start a website have lots
of options that make it easier
than in the past:
• Hire a web designer
• Wix.com
• WordPress
• SquareSpace.com
• Weebly.com

Google, Bing and Yahoo! Will Give You A
“Mini” Website for FREE!

Already Have a Website? Make Sure It’s
Mobile Friendly….
Most small and medium-sized businesses do not have a mobile-optimized website.
Only 6% of SMBs have a mobile site Source: Hibu
• Half of the entire population of the US is
checking their smartphones up to 150 times a
day. (ExactTarget 2014 Mobile Behavior Support)
• Consumers choose search as their No. 1 in-store
resource for helping them make purchase decisions.
(ThriveAnalytics, April 2014)
• 78% of local-mobile searches result in offline
purchases in a business. (comScore, Neustar Localeze, 15 miles, Local
Search Study, April 2014)

Be Found: SEO
A website is a
start – but you
need to be found
in Search Engine
Results (SERPs)

Start with Online Directories
First Get Your Business Listed on Online Business Directories

Content Counts…
Search Engines Are Looking for Content
• New content on your website
• Ebooks, White Papers, Articles
• Blog posts
• Contribute to LinkedIn Groups
• Write posts on LinkedIn
• Social Media “Signals” – Contribute to the conversation
• Get in on discussions on industry websites
• Scoop.It
• And More!

Gettin’ Social
Not Every Social Media Channel Is Right for Your Business
Pick the Social Media Channels that are right for your
business and make them ROCK!
Optimize Your Profile
…

Facebook
• Complete your profile
• Good photos/images
(Anyone like Pie?)
• Engaging content
• Not all “Likes” are the
same
• Watch out for trolls
• Follow others and get
followers, too

LinkedIn
LinkedIn = Business and
Personal Opportunities
• It all starts with a
SOLID profile
• Make sure your bio is
the best
• Need to connect your
business account to
your personal account

LinkedIn
Build an All-Star
Profile
Join Groups and
Be Active In
Those Groups

Twitter
• Be a thought leader
• Follow others
• Promote other’s
material/products
• Give credit to others
• Connect with and listen to
your customers and
prospects

Build Authority: Your Reputation Counts
Build a 5 Star Reputation
Our friend Google Shows
Reviews in Search
Engine Results. You gotta
stand out…

You Can’t Bury Your Head in
the Sand Any More!
Resistance [to
Digital Marketing]
is Futile!

Thank You!
Sherry Bonelli, Digital Marketer
early bird digital marketing / BudSprout LLC
www.earlybirddigitalmarketing.com
sherry@earlybirddigitalmarketing.com
@sherrybonelli | 319-409-3287

Digital Marketing for Your Business or Personal Brand

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