The CAN-SPAM Act is a governing law that controls the commercial email use. A commercial email is any email the main purpose of which is the marketing of a saleable product or service, involving email that promotes content on moneymaking websites is controlled.

1. How To Make Marketing
Emails CAN-SPAM Compliant
By: Alphasandesh.com

2. Inception
• The CAN-SPAM Act is a governing law
that controls the commercial email use. A
commercial email is any email the main
purpose of which is the marketing of a
saleable product or service, involving
email that promotes content on
moneymaking websites is controlled.
• This act was provoked by the flood of
spam people began to obtain in the 1990s.

3. Guidelines to make your emails
CAN-SPAM Compliant
• To make your marketing emails CAN-
SPAM compliant, just ensure you adhere
to the following guidelines:
 Send email to only people who have opted
in
 Use clear email subject line
 Must use name & address in email
 Include an unsubscribe link in email
 Regularly update your email list

4. Send email to only people who
have opted in
• Send out emails to only those
people who have opted-in to
get messages from you. When
you use opt in email list, the
recipients will be well-informed
about you when the email
reaches their inbox. It means
that the email in the majority
cases will go into their inbox
and they are more probable to
unfold and go through it.

5. Use clear email subject line
• Do not make use of false or
confusing email subject lines.
Ensure that the email is
correctly identified your “From
name,” “To name,” “Reply-To
address,” and routing details
which involve the originating
domain name and email id. It
must be exact and recognize
the individual or business who
started the message.

6. Must use name & address in
email
• Confirm that your company’s
name and address are used in
the email. Your commercial
email must have your valid
official postal address.

7. Include an unsubscribe link in
email
• Make sure you include an
email unsubscribe link that
can be simply seen by your
recipient. Your emails must
embrace a clear and
noticeable justification of how
the recipient can opt out of
emails.

8. Regularly update your email
list
• If you explode a list and get
failure to deliver notice due to
some of those email ids which
do not exist, remove those
email addresses right away
from your email list. You will
not come into view as a
genuine mailer if you
continually send messages to
the similar non-existent email
ids.

9. Conclusion
• However, email is the best
tool to communicate with your
audience and generate leads.
Therefore, if you do not follow
the above rules, your email
marketing results can decline
to a greater extent.

10. Want to know more
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• twitter.com/alpha_sandesh
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esh1