As an email marketer, it is your responsibility to send out a unique message to match the market need. That means, the lexicon, timing, and offer you use to speak to your potential customers should suit their personalities.

1. 7 Tips For Effective
Email List
Segmentation
By: Alphasandesh.com

2. Inception
• As an email marketer, it is your
responsibility to send out a unique
message to match the market need.
That means, the lexicon, timing, and
offer you use to speak to your
potential customers should suit their
personalities.
alphasandesh.com

3. Email list segmentation
• This approach involves gathering
information from your subscribers
either at opt-in or a survey that
notifies you more about their
individual characteristics.
alphasandesh.com

4. How to segment an
email list
• Here are some important tips on how to segment your
mailing list effectively:
 Divide list according to geographic area
 Consider your customer's buying history
 Make use of discarded shopping carts
 Check customer behavior data
 Use data of current subscribers
 Think about disengaged subscribers
 Segment your list by producing interest-based
preferences
alphasandesh.com

5. Divide list according to
geographic area
• Based on how wide-
reaching your
marketplace is, you may
find it useful to make
geographically-oriented
list segments in order to
adapt your promotions to
regional language or
events.
alphasandesh.com

6. Consider your customer’s
buying history
• Think about making a list segment
that targets customers, your top
purchasers and offers them
unique promotions that
remunerate their trustworthiness.
Doing so can be the best way to
strengthen the relationship
between your best consumers
and your product.
alphasandesh.com

7. Make use of discarded
shopping carts
• Based on how you have
your e-commerce system
and email lists
arrangement, you might
be able to create list
segments that have
members who have gone
away from products in
their shopping carts.
alphasandesh.com

8. Check customer
behavior data
• Open and click-through rates
, recent or last visit are some
essential elements which can
give you information
regarding your target
audience. Through using this
data you will be able to know
who is more reactive to your
emails.
alphasandesh.com

9. Use data of current
subscribers
• Current could be 3 to 6
months, or it may be since the
last campaign you delivered a
month ago. By using both
ways, the new subscribers
should be divided and
provided with special attention.
Don't be so fast to conclude
the courting period.
alphasandesh.com

10. Think about disengaged
subscribers
• If a subscriber who has not
opened or clicked on your email
over an extensive period of time
can be considered inactive or
disengaged. As an alternative of
writing them off as a missing
cause, put them into a different
group and send them a targeted
restoration campaign in the near
future.
alphasandesh.com

11. Segment list by interest-
based preferences
• Don't be frightened to ask for
information you do not have,
such as new concerns and
reorganized email addresses.
Advice customers that it will
help you deliver more
appropriate emails, and repeat
them that you will manage their
confidentiality at all cost.
alphasandesh.com

12. Conclusion
• Thus, list segmentation is
the best way to get most
out of your email
marketing list, so add this
tactic to your marketing
campaigns today.
alphasandesh.com

13. Connect with us for direct mail
services for more details have a
look at www.alphasandesh.com
alphasandesh.com