If you are not spending on email marketing, probably you are missing out big opportunity. In this presentation I have drawn attention towards six different types of marketing emails that your business has to use.

1. By: Alphasandesh.com

2. Inception
• Before entering in the email marketing field, you have to find
out what is the final message you want to deliver your reader
and how your reader will be able to show that they have not
only gone through your message, but also reacted on it.
• Even if you want to stay in contact with new leads, active or
potential customers, email provides a non-invasive, yet highly
efficient method to get in touch with the most important
people to your business.

3. Types of marketing emails
• If you are not spending on email marketing, probably you are
missing out big opportunity. In this presentation I have drawn
attention towards six different types of marketing emails that
your business has to use.
 Responsiveness emails
 Greeting emails
 Deliberation emails
 Send event related emails
 Create lead development emails
 Gain customer’s trust with loyalty emails

4. Responsiveness emails
• Ignore email marketing for
a second, and consider the
aim of developing product
awareness with your
customer. At this phase,
you are just trying to
develop awareness that you
survive in a customer’s
state of mind.

5. Greeting emails
• These are the auto
generated responses an
organization delivers when
a new customer joins the
email list. Welcome or
greeting emails have among
the maximum email open
rates of all kinds of emails,
so make sure your welcome
or greeting emails make a
very first impression of your
company’s email marketing
program.

6. Deliberation emails
• Once you have got a
customer’s interest, you are
required to consider a new
kind of emails that create
and drive thoughtfulness.
Different from awareness
oriented emails,
deliberation emails have
educational components
that enthusiastically move
the reader toward taking a
particular action to
purchase or try a product.

7. Send event related emails
• With these kinds of emails,
you can make a
comprehensive email
marketing campaign just
about your events such as
webinars, presentations,
and discussions to help you
in building awareness and
give confidence to
participate.

8. Create lead development emails
• This kind of email helps you
in getting a lead through
your sales channel, whereas
cutting the amount of time
needed by a sales team to
instruct prospects about
your services and products.
Lead development emails
should be precise emails
with the major purpose of
driving customers to take
action.

9. Gain customer’s trust with loyalty emails
• Actually, loyalty emails are
delivered only after a
purchase or deal has taken
place between you and
your customer. This helps in
capitalizing on purchasing
something they worth to
control viral marketing. In
fact, loyalty emails have a
more extensive lifespan.

10. Conclusion
• Therefore, when all is done,
effective email campaign
does not begin with the
most wonderfully created
messages; it starts by
getting one of the six kinds
of email into the customer’s
inbox and getting the
proper reaction from the
reader.

11. Interested in learning more
• www.alphasandesh.com
• www.facebook.com/Sandeshalpha
• twitter.com/alpha_sandesh
• plus.google.com/u/0/111418856016496243916