Normally, an email marketing campaign's success depends on several factors, but open rate, click-through rate, and the final conversion rate are some key performance indicators.

1. 6 Factors Which May
Influence Your
Email Open Rate
By: Alphasandesh.com

2. Inception
• Normally, an email marketing campaign's
success depends on several factors, but open
rate, click-through rate, and the final
conversion rate are some key performance
indicators. A customer marketing email
campaign may look for an instant purchase,
where as a B2B email marketing campaign
may seek further information on the email
recipient to entirely fill a database.
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3. Factors which influence
email open rate
• There are definite factors which influence email open rates. If
you overlook these 6 elements of email marketing your open
rates will fall apart!
 Do not use spam trigger words
 Aim localization instead of personalization
 Be recognizable as well as reputable sender
 Stop repeating the same information
 Use short & precise subject lines
 Classify your email as Timely, Personal & Valuable
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4. Do not use spam trigger words
• Since many businesses
comprehend that the word
"free" in an email subject line
will more or less get the
message wiped away by spam
filters, there are some other
three words and phrases that
can be evenly risky. The first
one among these is "help".
The further two spam trigger
words are "Reminder" and
"percent off".
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5. Aim localization instead of
personalization
• Many email service providers
will allow campaign creators
to personalize or customize
the subject line with the
readers' names. Though, this
does not depict any positive
impact. So, wasting your time
and effort on this, make use of
a localization method. This is
still valid and will reverberate
well with customers who are
in a specific geographic area.
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6. Be recognizable as well as
reputable sender
• Over and over, studies have
shown a key factor in why
emails get unfolded is due to
the receiver identifying the
sender. If you are
continuously changing up your
"From" email name and
address people would not
identify who you are and they
will remove your message.
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7. Stop repeating the same
information
• For those businesses that
observed their newsletter or
email with high open rates,
when they start repeating
information their open rates
begin to fall down. So, always
look for new methods to share
your message, new headings
to discuss, or other new ways
to repackage weary content
and selective information.
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8. Use short & precise subject lines
• As there are infrequent
exceptions to each rule,
campaign managers need to
keep their subject lines short,
simple and easy to recognize.
It means that you must keep
subject lines under 50
characters and ensure that
similar text twists are easy for
the targeted customer to go
through it.
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9. Classify your email as Timely,
Personal & Valuable
• Take the time to interpret your
email marketing messages from
the point of view of the targeted
audience. Consider every single
heading and inquire yourself, “If
I was a person who goes
through this newsletter, is this
in timely manner? Does it have
an individual effect? Will I get
this information helpful?” Thus,
it is better to correct yourself
than inundating your audience
with insignificant information.
alphasandesh.com

10. Conclusion
• Though there are many
different tips and tactics
present, these six elements
are quite enough to create a
difference in your email
marketing open rates right
away.
alphasandesh.com

11. Thank You
Alphasandesh
Email Marketing & Beyond
To know more about bulk emailing
services please have a look at
www.alphasandesh.com
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