2. CLIP 1
Shot type : Weather shot Camera movement: none
Content: sky
Time: 2 seconds
Colour filter: enhanced Purpose: to set the scene
3. CLIP 2
Shot type: Wide shot
Camera Movement: none
Content: waves crashing on the shore
Time: one wave – few seconds
Colour filter: none Purpose: again to set the scene
and beach theme of ‘MerCulture’
4. CLIP 3
Shot type: Mid shot
Camera movement: none
Content: One model flips hair and turns around
Time: 3 seconds
Colour filter: faint sepia tone
Purpose: entice the audience to the first appearance
of the model
5. CLIP 4
Shot type: Very Wide shot
Camera movement: slight pan from right to left
Content: two models ‘playing tag’
Time: 2-3 seconds
Colour filter: enhanced colour
Purpose: to show the full bikini and the ‘fun’ you have
when you wear the bikinis also the diversity MerCulture
likes to promote
6. CLIP 5
Shot type: Transition shot
Camera movement: none
Content: none
Time: 1 second
Colour filter: aruba blue
Purpose: To have a smooth transition and fit in with the
colour palette of MerCulture (Harmonic colour
scheme)
7. CLIP 6
Shot type: Close-up
Camera movement: tilt up
Content: One model (Ciara) laughing wearing a straw
sunhat
Time: 2 seconds
Colour filter: enhanced
Purpose: Again to show that when you wear these
bikinis you are happy
8. CLIP 7
Shot type: over the shoulder
Camera movement: none
Content: One model (Milly)putting sunblock on nose
at slight tilt wearing straw sunhat and then turns and
giggles
Time: 3 seconds
Colour filter: enhanced
Purpose: to show the top fastening of bikini and girl
having fun when wearing MerCulture
9. CLIP 8
Shot type: Wide shot
Camera movement: None
Content: All three models jumping and flashes mid air
to create the effect that a photograph was taken
Time: 2 seconds
Colour filter: enhanced
Purpose: to sell the bikini
10. CLIP 9
Shot type: Wide shot
Camera movement: none
Content: all 3 models back facing camera
Time: 2 seconds
Colour filter: enhanced
Purpose: show the back of the swimwear
11. CLIP 10
Shot type: zoom
Camera movement: none
Content: One girl from the five girls turns around and
runs towards camera before blowing a kiss and
covering camera
Time: 3 seconds
Colour filter: enhanced
Purpose: End of commercial
