Flavio Augusto Santiago

São Paulo Area, Brazil Brazil

Group Products & Marketing Manager na Sanofi Industria Farmaceutica

Advertising / Marketing / PR

Experienced marketing professional in strategic planning and analyzing, working with local and global brands. With responsibility for the INN Generics Products Portfolio, answering for the strategy and the implementation throughout Marketing activities. Strong background in product launching, life-cycle management in key OTC categories including Cold & Flu, Pain Relief, Vitamins, Antacids and Allergy. Relevant experience in branding management with deep knowledge on branding, positioning, segmentation of new products & extensions and umbrella brand concept; Additionally, solid knowledge and experience in trade marketing and PoS strategy activities; Results-oriented, creative thinking, ...