A TechTalk for BIS about Amazon's newest technology, the Amazon Echo.

1. Amazon Echo
A Personal Assistant, Named Alexa
By: Shelly Laroche
http://amazon.com/echo

2. How Does It Work?
 Supports seven microphones so it is able to pick up
voices easier.
 Answers questions and performs tasks by using the
Cloud.
 Stores music playlists, to-do and shopping lists, and
requests/questions in the Cloud
 Uses third party services to fulfill requests.
http://www.youtube.com/watch?v=KkOCeAtKHIc

3. Things Alexa Can Do

4. What Else Can It Do?
Tells if someone is home
Knows if you have guests over
Tells your age and gender
Knows if you’re happy, sad, or angry
Knows what you watch on TV, podcasts, and music
Always learns

5. Amazon’s Benefits
 Learn about customers to better recommend products
for purchases.
 Able to listen to what customers need on their shopping
list to send out coupons or advertisements.
 Suggest items they can easily ship to help a customer
quickly depending on what they need.
 Able to collect and save data on customers, which has
the potential to make Amazon receive sales before
competitors.

6. Questions
1. Is the Amazon Echo considered a radical or
incremental innovation?
2. How do you feel about Internet-connected, always-listening
microphone in your home?
3. Do you think this product will grow to become the next
biggest thing?
4. How can the Amazon Echo be used for business
applications?

7. References
 http://www.forbes.com/sites/patrickmoorhead/2014/11/1
1/amazon-echo-what-you-need-to-consider-before-buying/
 http://www.cnn.com/2014/11/12/tech/innovation/amazo
n-echo-always-listening/
 http://www.amazon.com/oc/echo/ref_=ods_dp_ae
 https://www.youtube.com/watch?v=KkOCeAtKHIc