Shelley Ellis presented "Recycling Existing Video" for website content and marketing strategies to the DFW Video Marketing Guild on November 2, 2011.

1. Recycling Existing Videos
Shelley Ellis
::Client Performance Strategist::
Online Performance Marketing

2. (The Obvious)
Video Recycling Opportunities
 Upload existing videos to your YouTube channel (yes -
even the low quality, less “professional” videos)
 Add existing video content to your website where the
video content fits the audience and the content of the
page
 Find creative, relevant reasons to post existing video
links on Twitter, Facebook, LinkedIn and other social
platforms (example: video remix of last year’s
conference to promote this year’s event, spotlight
videos, videos relevant to current events and/or news)

3. Spontaneous Office Moments
Sometimes Get Lots of Interest

4. Career Page Videos +
Jobs Playlist on YouTube

5. Reword - Repost Videos On Social Sites

6. (Less Obvious)
Video Recycling Opportunities
Cross link video content and links to videos
(website, categories within a website, social
platform descriptions, Facebook tabs)
Remix existing videos to create new videos
Optimize existing video for search engines
(VSEO)
Consider YouTube Promoted Videos for
generating more video views within YouTube

7. Cross Link
Website and YouTube



8. YouTube Tab - Missed Opportunity

9. Facebook - YouTube Tab

10. Remix Existing Videos
To Create NEW Videos

11. VSEO or YouTube Promoted
Be Found!
Google’s “Life At Google” Official Channel was not found on a YouTube search.
VSEO and/or YouTube Promoted Videos could have put this channel at the top.

12. (Not So Obvious)
Video Recycling Opportunities
 For old content, add a link at the end of the video
to new(er) content. Examples: updates to training
videos or updates to news content
 Dust off YouTube features (like annotations)
 Find new audiences with closed captions
 Transcribe existing videos and create a new
landing page on your site for the embedded
video or video link and transcription
 Alternate video content using a QR code
promotion

13. Dust Off YouTube Features
Like Annotations

14. New YouTube Audiences
With Closed Captions
http://www.youtube.com/t/captions_about

15. Transcribe Your Videos
Wordpress Plug-in
Searchable

16. QR Codes + Video
http://www.allkpop.com/2011/09/jyj-reveals-10-qr-promotional-videos-for-in-heaven

17. Contact Shelley Ellis at:
sellis@opm.us.com
214.234.9612
Shelley Ellis
::Client Performance Strategist::
Online Performance Marketing