Twitter Powerpoint Presentation

1. Twitter
Shelby Iverson
COM 495

2. What is Twitter?
A microblogging site which allows users to post short
„tweets‟ to a network of others.
Participants choose twitter accounts to „follow‟ in their stream
and can have their own group of „followers‟ as well.
Tweets can be posted and read on the web through SMS,
desktop computers, smart phones and other devices.
The site was launched in 2006 and broke into the main stream
in 2008-2009.
• http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html?pagewanted=all

3. Do you Tweet?

4. Twitter and Business

5. Starbucks use of Twitter
In 2009 Starbucks began using
twitter by running print adds in
six major cities.
People were challenged to hunt
for posters and be the first to post
a photo of one using Twitter.
Many Twitter customers prefer
the service not turn into a
commercial enterprise used to
bombard them with advertising.

6. Starbucks Seeks Online Fans
 In 2009 when the campaigns began Starbucks had
1.5 million fans on Facebook and 183,000 followers
on Twitter.
 Does a fan on Twitter translate into a daily
frappuccino drinker?
 Can a company be successful with many millions of
fans rather than dollars for marketing?
 http://www.bbc.co.uk/news/business-11465829

7. Starbucks and Twitter
 In 2011 with 1.3 million
followers Starbucks had been
named by Time as one of
140 best Twitter feeds.
 Starbuck‟s feed is proof that
the company is always
listening.

8. Works Cited
Cellan-Jones, Rory. “ Why does Starbucks want to be your friend on Facebook?” BBC News. 4 Oct
2010. News Business. 28 Jan 2012. http://www.bbc.co.uk/news/business-11465829
Fletcher, Dan. “140 Best Twitter Feeds.” Time Specials. 28 Mar 2011. Companies. 28 Jan 2012.
http://www.time.com/time/specials/packages/article/0%2c28804%2c2058946_2059086_2059073%2
c00.html
Lennihan, Mark. “ Starbucks Brews a Plan to Twitter for Dollars.” Time Business. 19 May 2009. 24/7
Wall St. 28 Jan 2012. http://www.time.com/time/business/article/0%2c8599%2c1899604%2c00.html
Marwick, A. and Boyd, d. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse,
and the imagined audience. New Media and Society, 13, 96-113. [Draft PDF]
Miller, Claire Cain. “New Starbucks Ads Seek to Recruit Online Fans.” The New York Times. 18 May
209. Media and Advertising. 28 Jan 2012.
http://www.nytimes.com/2009/05/19/business/media/19starbux.html
Pogue, David. “Twitter? Its What You Make It.” The New York Times. 11 Feb 2009. Personal Tech. 28
Jan 2012.
http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html?pagewanted=all