context
mila allerton

initial reaction
my initial reaction to this project was overall
positive. since I have full creative will I could
choose something that will be easier or something that
I could do a lot with. I like the idea of creating a brand
and then creating things to go with it, for example; a
logo, a tv advertisement and mock-up posters.

mind map
initial
ideas
perfume/
clothing/
makeup/
skincare
brand
new
"creative"
children's
toy
music video &
advertisements
short
movie
set
With
advertisements,
poster mock-ups,
logo and a
catchphrase/ jingle
A bunch of
short movies,
a
few episodes
of a show?
Helps with learning/
really safe/
something with new
"innovative" ideas

mood board

Mood Board Analysis
Some repeated features in my mood board was pink,
very feminine, typical "girly" things and dainty bottles
where nothing looks chunky or over simplified. I chose
to do something very cutesy and fancy but still childish
and pink. My mood board has given me an idea on what
I want my product to look like and how and what style I
can create advertisements for it.

Influence/Inspiration
My main inspiration for choosing to do this style of
project was my interests outside of college. I like
overly- feminine things and love everything pink and
glittery and dainty. I also like things that aren't
typically mainstream such as chunky silver or gold
things, I prefer to have something that is small and
simplistic but still pretty.

Influence/Inspiration
Some products that I took a lot of inspiration from was
the "Go Chic pink bike perfume", the "daisy love by
Marc Jacobs perfume" and . I really liked how the
bottles looked and how they are extra but still look
pretty and don't look over the top or clunky. I want to
do something similar to these, where the bottle has a
cute theme that either looks cute on its own or has a
little theme. Just like how one of these is a bike, one is
a flower, and one is a butterfly.

Influence/Inspiration
One more inspiration for me choosing this style of
project was how a lot of young women and teenagers
are starting to get over their "I hate pink" phases that
they were in because of social standards. There have
been many women who now admit that they now love
pink and cutesy things after hating them while growing
up. I found this interesting because I went through the
same thing, I was a tomboy when I was younger so I
believed that I couldn’t like pink or feminine things
however now I love them.

Why are you making this
project?
I am making this style of project because I saw a
friends work from last year which was in a similar
style, and I thought that it looked very pretty and
professional. I also think that it’s a change from what I
usually choose to make for projects so it could be
appreciated more as I'm stepping out of my comfort
zone to do filming.

Hopes for the FMP
My hopes for the fmp are that I make a design, name,
brand & logo and an advertisement that I am
completely happy with. I hope to finish ahead of
schedule so I can go over any mistakes or things I want
to change/ improve. I hope to have a theme that
everything uses so it all matches nicely. I would also
like to try some new ways of editing is that my
advertisement looks good and professional.

Potential Research Activities
Some potential research activities I can do to prepare
me for my fmp are:
-look at how other brands have created their product,
what they use to persuade viewers to buy it and
where they choose to advertise and why.
-look at popular styles, colors, fonts etc are popular.
-surveys

Strengths and Limitations
Some of my strengths are design, editing and most
digital aspects, my limitations are in psychical things
such as filming, directing and organizing things for
filming etc. One specific strength I have is that, in my
opinion, I am good at coming up with and designing
themes. I like creating things that match and pair nicely
together to let the viewer have a pleasant experience.
One specific limitation I have is that I get in my head a
lot, so I tend to play it safe when editing or trying out
new things.

inspiration
One person that inspired me a lot was
jimmy choo. The few times that any jimmy
choo perfume would get gifted in my
family, I would smell it all of the time. I
loved it so much because it was strong but
sweet and very flattering. As I got older, I
started noticing it In advertisements and
started to love the design on the boxes/
bottles etc. I really love how simple it is,
but it still makes a statement, the gold
shines brightly in difference to the suede
bags, boxes. Jimmy choo is a Malaysian
designer who got famous from his
designer shoes made for women. His
company was founded in 1996 in
cooperation with British Vogue accessories
editor Tamara Mellon.

inspiration
Another person that inspired me to make this
style of project was coco chanel. I have
always loved the style and branding of coco
chanel products because they look cute and
dainty and not bulky. The colours are always
complimentary to each other, and the
packaging is always sweet and simple.
Gabrielle Bonheur "Coco" Chanel was
interesting to me because she was a French
fashion designer and businesswoman. The
founder and namesake of the Chanel brand.
Chanel, the brand was founded in 1910, it
gained popularity due to the now-classic
innovations as the woman's suit, the quilted
purse, costume jewellery, and the “little
black dress.”

inspiration
Another person that inspired me to make this
style of project was Paco Rabanne.
I have loved the Paco Rabanne aesthetic and
designs since my auntie and nana started
wearing Olympia and Lady Million. The
bottle of Olympia especially caught my eye
because it was almost angelic with the side
pieces and the pink/ rose gold and silver
theme. Since 1986, the Puig group has owned
the entire Paco Rabanne house, this resulted
in the company marketing his perfumes. In
1969, his first and most popular scent called
Calandre would be released. In 1976, the
company built a perfume factory in Chartres,
France The CEO for Paco Rabanne is Bastien
Daguzan.