1. Lokusdesign, Pune

2. Design Brief Ezeego1 - Virtual Travel Market Place. Providing customers B2B and B2C services. Customized Holidays to the user Different modes of delivery and collection system which will cater to any part of the world. The over all look and feel needs to be young, fresh and trendy. Online TG 25-50 years , matured online users, 65% males and 35 % female. Smart they surf for information & transactions. Ezeego 1 offline service will be ezeege 1 travel shops , which would be company, owned and franchise outlets. Will offer retail service to walk-in customers. Like “Travel Boutique”. The shops will start with metro’s and than moved to small towns. Pilot shop will be done in Mumbai. Products offered - Cruises, Flights, Hotels, Cars, Holidays, Rail, Forex, (in mid & large outlets), Business, Insurance, visa, Shopping. Overall Look and Feel “ Young and Fresh”. Category Buttons a critical element.

3. Information Collection- Requirements (from Client) Kind of Outlets Large outlets- 700-1000 sft (6-7 people approx.) Medium outlets- 300-700 sft (2-4 people approx.) Small outlets- 100-300 sft (1-2 people approx.) Special Display space for posters, leaflets. Plasma TV (large outlets). Brand Recall- schemes, modular merchandise, stands for leaflets, etc. Reception in Large/ mid shops Basic equipment in all shops- Computers, printers, fax, telephone, internet, air- conditioning, etc. Human interfacing, through personalized customer care. Discussion table in large outlets Touch screen kiosk in mid and large outlets Forex Modular and easy to maintain Pantry, rest rooms in large shops (may be in the medium shops too)

4. The Process Identify > Integrate > Innovate > Translate > Maximize

5. Identify > Integrate > Innovate > Translate > Maximize

10. Customer: A dream unmet Dream Sees photos on the site or magazines Visits Travel Agents/ Co Chaotic Service & Ambience not proper TIME HAPPINESS Doesn’t get service or experience close to the dream Fixed Plans & Budgets Has to wait longer Improper Functional Design Compromise but glad finally managed the deal Plans Yet to Start Travel Completes the DREAM Bad Service Unfulfilled Promise Completes the Unfulfilled Dream

11. Customers looking for travel services They would vastly vary in terms of SEC Ezeego1 would need to cater to a vast brand eg – Airlines to rail. Hotels offered are budgets hotels to top resorts, Holidays – small Indian holiday to international All travel related services & competitive brands Travel search site with booking capabilities Customers both B2B and B2C Instant pricing and confirmation Opportunity to customize holidays Single Window platform for multiple services Customer Type Cheque Deposit Ticket collection Forex Enquiry Others ONLINE WALK IN REGULAR

12. Customers looking for travel services They would vastly vary in terms of SEC Ezeego1 would need to cater to a vast brand eg – Airlines to rail. Hotels offered are budgets hotels to top resorts, Holidays – small Indian holiday to international Internet Savvy Informed & would weigh options Needs mentorship and help in choosing Would be a repeat customer if service is good Chooses the best option Would be finicky about finer service aspects May not choose to pay online Customer Type: Key Traits Cheque Deposit Ticket collection Forex Enquiry Others ONLINE WALK IN REGULAR

15. Identify > Integrate > Innovate > Translate > Maximize

16. Movement: bubble diagram Daily activity Common waiting Consultancy Personalized Online customers Reservations bookings Forex Should be visible from outside. Visibility should be diagonally as well as from the front Look and feel of travel boutique Should generate the feel of comfort, interactive and celebrations, exploration. What is Ezeego1 History, the process of evolution Achievements (not medals but from the users perspective) General information about offers and activities Friendly Comfort and interactive environment Complete & honest information like well wisher with supportive branding elements Entrance

17. Young & Fresh Combination of formal as well as informal attitude. Combination of Cafeteria and Institutional interiors as a metaphor Overall should give a look and feel of Travel boutique The space is divided in Two Zones Zone One Common circulation and activity area- All the customers will be using this zone Entrance, Reception, Branding, Posters, Kiosk, Graphics, etc This is highly interactive and changes its look as per season, festivals, offers, etc Glimmes of the forth coming tours and overall knowledge of the products. Zone Two Cafeteria as a metaphor. The elements should have cafeteria character. Youth and belongings Information regarding the tours in details should be available here Individual Areas are customer centric No use of posters, graphics, etc. Providing personal attention to each and every customer. Direction Zone One Zone Two

18. Identify > Integrate > Innovate > Translate > Maximize

19. Forex Cashier WC Relationship zone & Sit-out Managers Cabin Counter Inside Sitting/ Waiting Pantry Branding Reception Branding wall with Buttons Meeting room Facade

20. White backlit Facade

25. Identify > Integrate > Innovate > Translate > Maximize

35. Identify > Integrate > Innovate > Translate > Maximize

36. LOKUS Design Pvt. Ltd., Pune. 2006 1

37. LOKUS Design Pvt. Ltd., Pune. 2006 2

38. LOKUS Design Pvt. Ltd., Pune. 2006 3

39. LOKUS Design Pvt. Ltd., Pune. 2006 4