The Automotive And Construction Equipment Industry

THE AUTOMOTIVE AND CONSTRUCTION EQUIPMENT INDUSTRY INDIA Fact Pack Swedish Trade Council in India June – July 2006

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THE MANUFACTURING SECTOR IN INDIA POSTS RAPID GROWTH - the Indian industry is traditionally growing strong at 8% annually ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Top manufacturing industries in India Billion SEK The automotive industry amounts 24% of the total manufacturing industry Source: IBEF, CII, Rabo Bank *IBEF – Indian Brand Equity Foundation

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OVER 9.9 MILLION VEHICLES ARE BEING PRODUCED BY INDIA - 1.3 million passenger cars and about 400 000 commercial vehicles VEHICLE MANUFACTURERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: ACMA, CRIS, SIAM, industry interviews Passenger Vehicles (1 308 913 veh.) Commercial Vehicles (400 000 veh.) Tractors (296 000 veh.) 2 – wheelers (7 600 801 veh.) 3 – wheelers (434 424 veh.) LCV’s (171 781 veh.) M&HCV’s & Buses (219 297 veh.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

INDIA PRODUCED 1.7 MILLION OF CARS AND COMMERCIAL VEHICLES DURING 2004-05 - Indian auto industry is growing at more than 15% annually Thousands of units Production cars and commercial vehicles industry in India Cars & commercial vehicle segment contributing about 20% of the total auto production volume Source: ACMA, SIAM, industry interviews Production of parts in the automotive industry in India

THE PASSENGER CAR PRODUCTION IN INDIA IS STABLE & GROWING - increase in domestic sales & exports for OEMs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Passenger Car Production in India Development the last 5 years ’ 000 Vehicles Source: STC Analysis, ACMA, SIAM

PURCHASE DECISIONS ARE GENERALLY MADE IN THEIR INDIAN HQ BY THEIR RESPECTIVE PROCUREMENT DEPT’S Passenger Cars Source: SIAM, ACMA, company interviews Mumbai, Purchase Deptt. MPV, UV 11 830 M&M (Mahindra) Pune, Purchase Deptt., Deputy GM Purchase PC 348 Daimler Chrysler (Mercedes) Mumbai, Purchase Deptt. PC 1 728 Fiat Pune, Purchase Deptt. UV 7 500 Force Motors Aurangabad, Purchase Deptt, Deputy GM PC 315 Skoda Chennai, Purchase Deptt. MUV, PC 6 354 HM/ Mitsubishi Chennai, Purchase Deptt. PC, UV 1 973 Ford PC, UV PC PC, UV PC, UV CV, PC PC Business Halol (Gujrat), Purchase Deptt. 1 315 GM Gautam Budh Nagar (U.P), Purchase Deptt. 1 900 Honda Bangalore, Purchase Deptt. , GM 2 220 Toyota Chennai, Procurement Deptt. , GM Materials 2 964 Hyundai - Pune, GM Materials, Materials Deptt. - Mumbai, Centralised Import Deptt. 22 000 Tata HQ New Delhi, Marketing Deptt. 3 453 Maruti/ Suzuki Purchase decisions Employees Manufacturer

15 CAR MANUFACTURING PLANTS IN INDIA - Maruti produces the maximum number of cars in India ** It is not Installed Capacity but their production in FY2005 * PC – Passenger Car UV – Utility Vehicle MPV – Multi Purpose Vehicle MUV – Multi Utility Vehicle Gurgaon: - Maruti ,[object Object],[object Object],[object Object],[object Object],Chennai: - Hyundai - Ford - HM Bangalore: - Toyota Noida: - Honda Halol: - GM Pithampur: - HM Kolkata: - HM Aurangabad: - Skoda Mumbai: - Fiat Source: ACMA, company interviews 82 636 68 MPV UV M&M (Mahindra) 1 812 PC Pune Mercedes 61 530 PC Mumbai Fiat 6 861 UV Pune Force Motors 7 429 PC Aurangabad Skoda MUV* PC PC PC UV PC UV PC PC UV PC UV* PC PC* UV* MPV* Models and focus 293 >15 000 Pithampur (MP) Kolkata Chennai HM/ Mitsubishi 25 596 2 230 Chennai Ford 16 135 13 608 Halol (Gujarat) GM 36 156 Greater Noida Honda 10 423 34 077 Bangalore Toyota 226 532 - Chennai Hyundai 154 313 Pune Tata 467 734 5 324 67 303 Gurgaon Maruti/ Suzuki Production volume** Plant Manufacturer

Source: STC Analysis, ACMA, SIAM ,[object Object],[object Object],[object Object],[object Object],[object Object],Positive Growth Indicators Customer Trend Market Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],THE PASSENGER CAR INDUSTRY POSTED A GROWTH OF 8% IN 2005-06 AS COMPARED TO 2004-05 Trends within the Indian passenger car industry

EXISTING CV PLAYERS BUSY IN EXPANSION OF PRODUCTION CAPACITIES - most of them preparing for the launch of new models in the market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Commercial Vehicle (CV) Production in India Development the last 5 years ’ 000 Vehicles Source: ACMA, Industry interviews

PURCHASE DECISIONS ARE GENERALLY MADE IN INDIAN HQ BY THEIR RESPECTIVE PROCUREMENT DEPT’S Commercial vehicles Source: SIAM, ACMA, company interviews Hosur (Tamil Nadu), Purchase Deptt. MCV & HCV 160 Tatra Bangalore, Purchase Deptt. MCV & HCV 550 Volvo Chennai, Purchase Deptt. LCV 6 354 HM LCV, MCV & HCV LCV LCV, MCV & HCV LCV LCV, MCV & HCV LCV, MCV & HCV Business Ropar (Punjab), Purchase Deptt. , Chief Manager 799 Swaraj Mazda Pune, Purchase Deptt. 7 500 Force Motors New Delhi, Procurement Deptt. 1 173 Eicher Mumbai, Purchase Deptt. 11 830 M&M (Mahindra) Ennore (Chennai), Strategic Sourcing Deptt., ED 12 178 Ashok Leyland Pune, Materials Deptt., GM Materials, 22 000 Tata Purchase decisions Employees Manufacturer

14 COMMERCIAL VEHICLE MANUFACTURING PLANTS IN INDIA - Tata Motors & Ashok Leyland are the major producers Source: SIAM, ACMA, company interviews ** It is not Installed Capacity but their production in FY2005 ,[object Object],[object Object],[object Object],Lucknow: - Tata Jamshedpur: - Tata ,[object Object],[object Object],[object Object],Bhandara: - Ashok Leyland Jaipur: - M&M Alwar: - Ashok Leyland ,[object Object],[object Object],[object Object],Ropar: - Swaraj Mazda Bangalore: - Volvo * LCV – Light Commercial Vehicle MCV – Medium Commercial Vehicle HCV – Heavy Commercial Vehicle 165 M&HCV Hosur (TN) Tatra M&HCV LCV LCV M&HCV LCV LCV M&HCV LCV LCV, M/HCV Assembly unit LCV* MCV/ HCV* Models and focus 843 Bangalore (Karnataka) Volvo 456 Chennai HM 5615 6830 Ropar (Punjab) Swaraj Mazda 6591 Pithampur (MP) Force Motors 15700 7500 Pithampur (MP) Eicher 42 091 Rudrapur Jaipur M&M (Mahindra) 67 500 Chennai (TN) Bhandara (MH) Alwar (RJ) Hosur (TN) Ashok Leyland 75 137 134 772 Lucknow Jamshedpur Tata Production volume** Plant Manufacturer

Source: STC-ND analysis ,[object Object],[object Object],[object Object],[object Object],Other Key Trends Production Trend Domestic Market Trend ,[object Object],[object Object],[object Object],[object Object],[object Object],THE COMMERCIAL VEHICLE INDUSTRY POSTED A GROWTH OF 10% IN 2005-06 AS COMPARED TO 2004-05 Trends within the Indian commercial vehicle industry

THERE ARE OVER 6000 AUTOMOTIVE SUPPLIERS IN INDIA - Less than 10% of the total suppliers belong to the organised sector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Geographical concentration of automotive suppliers Indian automotive suppliers Source: ACMA, Industry interviews Low High

20-25 MAJOR T1 SUPPLIERS - T1 joint ventures with foreign companies generally are technology driven Source: ACMA, Industry interviews ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],T1 SUPPLIERS Electrical systems Interior equipment & others Propulsion / Suspension Transmission /Engine Body / Equipment Running gear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MAJORITY OF T1 SUPPLIERS ARE LOCATED IN METRO-CITIES NEAR THE VEHICLE OEMs - clustered in north, west & south India Source: ACMA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mumbai: - Greaves Cotton

Source: ACMA , STC-ND analysis ALMOST ALL PURCHASE DECISIONS ARE MADE IN INDIAN HEADQUARTERS - purchase quality guidelines are set at international partner headquarters Major T1 Suppliers Individual Plants – Delhi Region Shock Absorbers, Piston, AC units, 6000 Anand Group-Gabriel, Behr Mumbai HQ Engine Systems 2 000 Greaves Cotton Pune HQ Seating Systems, Braking Systems, Harness, Suspension System 4 900 TACO – Johnson Controls, Yazaki Chennai Starters, Alternators 500 Visteon India Transmission Parts, Crank Shafts, Axle Beams Fuel injection systems, Shock Absorbers Electronic Ignition System, Alternators, Engine ECUs Engi ne Actuators, Fuel Systems Wiring Harness , Roof Tops, Interiors, Mirrors Electronic Distribution System Business Pune HQ 4 000 Bharat Forge- SIFCO-US, Tokyo D rop Gorge-Japan Bangalore HQ 10 000 MICO-Bosch Delhi Region – Individual Plants 3 500 Denso India Bangalore – HQ 500 Siemens VDO Respective Plant HQs (Noida – Delhi-Region) 13 000 Motherson Group Gurgaon (Delhi Region) 1 800 Delphi India Purchase decisions Employees Manufacturer

THERE ARE MORE THAN 200 T2 SUPPLIERS LOCATED IN INDIA - some of the T2 suppliers are listed below Source: ACMA, STC-ND analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],T2 SUPPLIERS Electrical systems Interior equipment Propulsion Body Running gear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

T2 SUPPLIERS ARE WELL SPREAD ACROSS NORTH, SOUTH AND WESTERN INDIA Source: ACMA, STC-ND analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Source: ACMA, IBEF, STC-ND analysis ALMOST ALL PURCHASE DECISIONS ARE MADE LOCALLY BY T2 SUPPLIERS – quality guidelines are set by T1 & OEMs T2 Suppliers Plant level purchase (Chennai) Axles & Axle Assemblies 750 Axles India HO in Mumbai Bumpers & Fenders 500 Bright Brothers HO in Delhi Region Pistons & Castings 2 800 SunBeam Inds. Plant Level Purchase (Delhi Region) Lock Systems, Body parts & Electrical Switches 3 500 JPM Group Plant Level Purchase (Delhi Region) Lighting Systems 1 150 FIEM Steering, Gear & suspension Systems Sheet Metal Stampings, Exhaust Systems Brake systems Electrical Control Systems & Horns AC systems Lighting Solutions Business HO In Chennai 4 000 Rane Group Individual Plant Purchase Departments (Delhi Region) 3 500 JBM Group HO in Chennai 3 000 Brakes India Individual Plant Purchase Departments (Delhi Region) 3 000 Minda Group Purchase Dept. in Noida (Delhi Region) 850 Subros HO in New Delhi 1 500 Lumax Purchase decisions Employees Manufacturer

Source: ACMA, SIAM, IBEF, CII, STC Analysis ,[object Object],[object Object],[object Object],Competitiveness Transition Of suppliers Sourcing destination ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TRENDS WITHIN THE AUTOMOTIVE SUPPLIER INDUSTRY - becoming a global supplier Trends within the Indian Automotive supplier industry

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6000 VEHICLES ARE SOLD ANNUALLY IN INDIA - 60 construction equipment manufacturers in organised sector; about 15 are the major ones, rest are parts & accessories manufacturers (mid-size companies) Source: CII, FICCI, KOMPASS, CJI CONSTRUCTION EQUIPMENT ROAD / RAIL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Motor Graders, asphalt pavers, asphalt mixers UNDERGROUND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Wheel loaders, dozers, drills, dumper, compactor, scapper ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EARTH MOVING Crawler, tractor, shovels, excavators, dumpers, dragline LIFTING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile cranes, forklift

THE CONSTRUCTION EQUIPMENT INDUSTRY IS SPREAD ALL ACROSS INDIA - Indian government estimates approx. USD 200 billion on infrastructure development over next 7-10 yrs Volvo : India is the 3 rd largest construction market for Volvo but they don’t manufacture here as of now ,[object Object],[object Object],[object Object],Haryana: - ACE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ahmedabad: - Capious Mysore: - BEML Ranchi: - Heavy Engineering Corporation Kolkata: - Hindustan Motor Mumbai: - Larsen & Toubro Jamshedpur: - TELCO Noida: - Terex Vectra Thiruvallur: - Caterpillar Source: CII, FICCI, KOMPASS, CJI, company interviews USD 1 million Ahmedabad Capious USD 11 million Bangalore Indital Construction USD 5.8 million Noida Terex Vectra 4 800 Faridabad R.B.Industries 1000 Hyderabad Beaver Engineering By orders Hyderabad Borewell Equipment 2 400 Faridabad Escorts 200 Haryana ACE - Thiruvallur (TamilNadu) Caterpillar Models and focus - Dharwad (Karnataka) Jamshedpur (Jharkhand) TELCO - Powai (Mumbai) L&T USD 39 million Kolkata HM - Ranchi (Bihar) HEC 1 005 Mysore Kolar Gold Mine (KGM) Bangalore BEML Production volume (nos) Plant Manufacturer

ALMOST ALL PURCHASE DECISIONS ARE MADE IN INDIA - some manufacturers follow joint decision from HQ & plant Construction Equipment Source: CII, FICCI, KOMPASS, CJI, company interviews Ahmedabad, Export Manager Road & Rail equipments 50 Capious DGM Purchase, Bangalore Lifter, cranes 50 Indital Construction Noida (U.P), Procurement Deptt. Loaders, compactors - Terex Vectra Faridabad (U.P.) Excavator, cranes - R.B.Industries - Drill 40 Beaver Engineering Chairman Hyderabad Drill 50 Borewell Equipment Faridabad (U.P.) Cranes, compactors, rollers 422 Escorts Director Manager, Materials, Faridabad Loaders, cranes, Road eq. 100 ACE Dumpers, dozers, crawlers Excavators, dumpers, loaders, motor graders, scrappers, cranes Excavators, dozers, dumpers, scrappers Excavators, dumpers, loaders Mining equipments Earthmoving equipments Business Bangalore - Caterpillar Bangalore, Procurement Deptt, General Manager (HQ + plant) 600 TELCO Mumbai 22 922 L&T Kolkata 14 000 HM Ranchi (Bihar), Purchase Deptt., General Manager 5 400 HEC Mysore, Purchase Deptt. 14 000 BEML Purchase decisions Employees Manufacturer

MORE THAN 200 ORGANISED SUPPLIERS LOCATED IN INDIA - few in tie ups with International companies Source: ACMA, CJI & industry interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CONSTRUCTION EQUIPMENT COMPONENT SUPPLIERS Electrical systems Interior equipment Propulsion / Transmission & Engine Body / Hydraulic Systems Running gear ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONSTRUCTION PARTS SUPPLIERS ARE FAIRLY SPREAD ACROSS INDIA - high concentration in North & South of India ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: ACMA, CJI, STC-ND ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Source: ACMA,CJI, STC ALL PURCHASE DECISIONS ARE MADE LOCALLY AT HQ’S OR PLANTS - quality guidelines from international collaborators and OEMs Construction Equipment Components Suppliers GM Purchase-Chandigarh HQ Hydraulic Systems & Pneumatic Hoses 900 Gates Corp Mumbai Crawler Under Carriages, Apron feeders, Conveyors 250 Tractor Engineers Ltd. Bangalore HQ Fuel injection systems, Shock Absorbers 10 000 MICO Bosch Plant Head in Faridabad (Delhi) Fuel Tanks 110 Agro Engineering HO in Mumbai Brake systems 550 Hindustan Composites HO in Mumbai Bearings 1500 NRB Bearings Plant Head at Mysore( Bangalore) Axles 1500 Automotive Axles HO In Gurgaon (Delhi region) Castings 2735 Sunbeam Auto HO in Ghaziabad (Delhi region) Piston & Piston Rings 2800 Shriram Pistons Purchase Head (Delhi region) Cockpit Instruments 750 Indication Instruments Gears & Shafts Body parts-canopies Seat Systems Harness Automotive Lighting & Signaling Hydraulic Cylinders & Tipping Solutions Business HO in Jamshedpur (East India) 1000 JMT Auto Plant Head in Gurgaon (Delhi region) 200 Mayur Industries Pur. Dept. in Hosur (Bangalore region) 320 Harita Seatings Plant in Aurangabad (Mumbai region) 350 Dhoot Transmission Plant in Sonepat (Delhi Region) 1150 FIEM Industries Plant in Bangalore 1500 Wipro Infrastructure Purchase decisions Employees Manufacturer

Source: CJI, Business Line, ACMA, SIAM, STC analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],R&D-displacement Competition and price reductions Globalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TRENDS WITHIN THE CONSTRUCTION EQUIPMENT INDUSTRY - entering of major global players Trends within the Indian construction equipment industry

RECOMMENDATIONS FOR MAKING BUSINESS WITH THE INDIAN AUTOMOTIVE INDUSTRY Recommendations for making business with the Indian automotive industry 3. 2. 1. Country specific 3. 2. 1. ,[object Object],[object Object],Industry specific ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: STC New Delhi - Being 3rd largest investor base in the world, FDI possible in almost all major industries - Huge domestic markets - Stable currency and inflation under control

HOW CAN STC IN INDIA SUPPORT COMPANIES TO DO BUSINESS IN INDIA Collaboration Partner Search Market Check Country specific Company Formation BSO Legal Advisory Visiting Program ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: STC New Delhi

STC INDIA HAS HELPED NUMEROUS SWEDISH COMPANIES TO DO BUSINESS WITH THE INDIAN AUTOMOTIVE INDUSTRY Source: STC New Delhi Global leader in on-road load handling solutions with product offering for loading & delivering goods Leading manufacturer of heavy trucks and buses as well as industrial and marine engines IT solution & service company catering to after-sale market of commercial vehicle and off-road vehicle segment. Manufacturer of car covers that protects the varnish Global leader in polymer technology. Manufacturer of metal bonded rubber components. PROFILE COMPANY

STC CARRING OUT A RECRUITMENT OF ‘KEY ACCOUNT MANAGER’ (KAM) TO STRENGHEN INDIAN SALES OPERATIONS FOR TRELLEBORG INDUSTRIAL AVS The main objective of the project was to support ‘Trelleborg Industrial AVS’ in appointing ‘Key Account Manager’ (KAM) for their metal bonded rubber components for Indian off-road vehicle segment STC role and contribution Results Goal ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Step1: Profile discussion Step 2: 1 st round interview by STC Outline of project ,[object Object],Kick-Off Workshop I ,[object Object],[object Object],[object Object],[object Object],Completed Completed Step 3: 2 nd round interview by STC + Trelleborg Workshop 2 ,[object Object],To be Completed Source: STC New Delhi

STC CARRIED OUT BSO (BUSINESS SUPPORT OFFICE) OPERATIONS AND ASSITED IN THEIR SALES IN INDIA FOR HIAB Support HIAB in the process of developing its sales through BSO set up & assisting them in establishing in India ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],STC role and contribution Results Goal Outline of project ,[object Object],BSO (Testing Indian market for HIAB cranes) Expansion mode Sales breakthrough Appointing Distributors & supervising performance Strengthening business Strategise Sales, finding new verticals & meeting targets

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