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Toyota
1. Toyota: A global Auto Manufacturer
INTRODUCTION
• Toyota Motor Corporation’s vehicle production system is a way of “making
things” that is referred to as “lean manufacturing system”.
• The TPS (ToyotaProduction System) was developed to improve Quality and
Productivity.
• Objective: “making the vehicles ordered by customers in the quickest and
most efficient way, in order to deliver the vehicles as quickly as possible”.
Based on
2. Supply chain managementin toyota
Inbound logistics
• toyota in obtaining raw materials, they do not process their own, or create
your own, they use a third party, they handed the small parts, such as leather
seats, steering wheel, tire, to local companies, but to the nature of strategic
importance, like a machine, they import from Japan (center), it's all to
maintain the quality standard that was created toyota,
• Toyota put on the assembly system in the process, it has led to toyota raw
material supply for its assembly,, need a place to store supplies, or
warehouse, to avoid piling up too many assets, Toyotato forecastdemand,
3. Operations
• Transforming inputs into the final productform, in assembly and
manufacturing (its production) Toyoto use various systems to be efficient
and effective, we could also call it, TPS is the Toyota Production System,
• The conceptof the Toyota ProductionSystem can be described as a
complete building which consists of various components are integrated. The
building was also called a The House of Toyota.
• JUST IN TIME : One of the two main pillars of TPS. It refers to the
manufacturing and conveyance of only ” what is needed, when is needed,
and in the amount needed in the system”.
1. The Pull System
2. Continuous Flow Processing
3. Take time
• JIDOKA: One of the two main pillars of TPS. It refers to the ability to
stop production,by man or machine.( equip malfunction)
Outbound Logistics
Collecting, storing and distributing the product to buyers
• output of the production process at the plant, is the finished product,, a car,
the car is directly sent to the toyota dealer,, it's for local, or a region (not
crossing the sea in distribusianya, if sending more distant or export,, its
delivery using container.
4. Marketing and Sales
Providing a meansand incentive whichallow buyersto purchase the product
• Application of Indirect Channels Distrubusi TOYOTA CORPORATE
,ToyotaMotor Company was founded in 1937 by the Toyodafamily.
• In the application of the Toyota Company or its productdistribution
channels to use indirect distribution networks which use the Company
Toyota dealer or distributor
Service
Providing service to enhance or maintain the value of the product
• The Best Total Ownership Experience 'is a principle that is always carried
by Toyota at each line, starting from the central office to the Toyota
dealership on every spread in India . Their conceptis the customer number
one, so that makes them always trying to meet customer needs and
continuously improve services.
• parameters set 6 pieces, among others: the quality of service, type of
problem, the service is user friendly, service advisor, service initiation,
service delivery and in-service experience
Firm infrastructure(facility)
• infrastructure owned by Toyota factory is very modern and sophisticated, is
a robotic system with humans as the operator,, all the production support
until the sale is available with either situation, the factory to the dealer,,
Humanresource management
• Toyota to this day has approximately 300,000 employees worldwide, and
nearly 5000 in INDIA, in placement or acceptance of an employee, the
company held a test continued with the training, according to its disciplines
and expertise,
5. Technology development
Torrance (DP) - As one of the world's largest manufacturers, Toyotais very
concerned with the safety of its customers. That is why Toyota did not stop doing
research and development of safety technology.
Here are four technology from Toyota:
• Pre-CrashSafety(PCS)with collision-avoidance assists
• Pop-up Bonnet
• Adaptive Driving Beam
• Emergencyresponse technology
Summary of the Case
Toyota Motor Corporation is Japan's number-one auto manufacturer and has
experienced significant growth in global sales over the last two decades of
the 20th centre
A key issue facing Toyotais the design of its global production and
distribution network. Toyota's global strategy is to open factories in every
major mark it serves.
Toyota must decide what the production capability of each of the factories
be, as this has a significant impact on the desired distribution system.
At one extreme each plant is equipped only for local production.
At the other extreme, each plant capable of supplying every market.
Toyota used specialized local factories for each market after Asian financial
crisis in 1996- 1997, Toyota redesign its plants so that it could also export to
markets that remain strong when the local market that remain strong when
the local market weakens.
Toyota calls this strategy "global complementation.
In 2009, Toyotahad to recall about 12 million cars using common parts
across North America, Europe, and Asia causing significant damage to the
brand as well as the finances.
6. 1. Where should the plant be locatedand what degree of flexibilities
should be build each? What capacityshould eachplant have ?
Apply its globalcomplementation strategy to its part plant. Each plant should be
designed with capacity to supply its regional factories & plants.
According to our survey Toyotahas around 45 plants globally to cater the demand
of customers. Their plants have flexibility to manufacture their various models
from the same plant. They have highest capacity at its plant located at CANADA
having capacityof 18000cars /month. All other facilities are having an average
capacityof around 10000 cars/month.
2. Should plant be able to produce for all markets or only specific
contingencymarket?
Flexibility to supply other markets when their local market demand is
weakened.
Their plant should able to supply at least one more market / region.
Their plants are sufficient enough to cater the local demand as well as the global
demand. During inflation or deflation in economy, they can manage their global
operation to survive in the market by promoting low manufacturing costplant
operations.
3. How should markets be allocatedto plant and how frequently should
this allocationbe revised?
Standard allocation should be optimized during the planning phase. Adjusted
when necessary and reviewed either annually or twice in a year.
7. 4. What kind of flexibilities should be build into the distribution system?
Optimized regionally between the factories and their supplying parts plants. It will
be necessary for costeffective distribution to occurbetween plants and factories to
non local markets.
5. How should this flexible investment be valued?
Toyota to capture demand and revenue from non-local markets. Toyota's supply
chain will have greater access to markets and has the potential to capture greater
value
6. What action may be takenduring product designto facilitate this
flexibility ?
Uniformity among global products forflexibility among market. Productdesign
engineers should craft elements that both maximize uniformity and satisfy local
needs.