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Logo/Poster analysis 
A look into slasher film graphic design 
convention
Conventions of the poster design 
Within slasher film poster, the aesthetic is largely the same. 
The poster features: the killer or some iconography 
to associate with the antagonist (such as a mask), 
red, black and white colour schemes, simple fonts, 
a tagline and credits (usually the director and writers, as 
c cast isn’t usually a focus in these films, due to their 
in identity being hidden a lot of the time). The logo is 
sd also very simplistic
Simple logo 
A lot of horror films, especially slashers 
have logos that are simply the name in 
a simple font in red, black or white. This 
is because it is not the main focus of the 
poster,and the imagery is supposed to draw 
your attention, and the title is just supposed to 
fit the rest of the images on the poster.
Imagery 
In slasher film posters, the killer is often 
shown as the main focus of the poster, 
as they are essentially the most important 
character. I don’t think that the killer should be 
revealed as it is an integral plot point so giving 
it away so early would compromise the whole 
story so I shall not be using it.
The Blair Witch Project 
This poster features a frightened face of one of 
the protagonist, some background of the story, 
the forest, details of who worked on the film and 
an icon that is based off one of the structures 
within the film. This is a plausible format as I 
don’t want to reveal the antagonist in any 
promotional material. As my film takes place in 
a wood and starts off in a similar way, I could 
use these conventions.

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Poster logo

  • 1. Logo/Poster analysis A look into slasher film graphic design convention
  • 2. Conventions of the poster design Within slasher film poster, the aesthetic is largely the same. The poster features: the killer or some iconography to associate with the antagonist (such as a mask), red, black and white colour schemes, simple fonts, a tagline and credits (usually the director and writers, as c cast isn’t usually a focus in these films, due to their in identity being hidden a lot of the time). The logo is sd also very simplistic
  • 3. Simple logo A lot of horror films, especially slashers have logos that are simply the name in a simple font in red, black or white. This is because it is not the main focus of the poster,and the imagery is supposed to draw your attention, and the title is just supposed to fit the rest of the images on the poster.
  • 4. Imagery In slasher film posters, the killer is often shown as the main focus of the poster, as they are essentially the most important character. I don’t think that the killer should be revealed as it is an integral plot point so giving it away so early would compromise the whole story so I shall not be using it.
  • 5. The Blair Witch Project This poster features a frightened face of one of the protagonist, some background of the story, the forest, details of who worked on the film and an icon that is based off one of the structures within the film. This is a plausible format as I don’t want to reveal the antagonist in any promotional material. As my film takes place in a wood and starts off in a similar way, I could use these conventions.