Tweetmeme and Social Mention are two free social media tools that can help you understand your effectiveness and help your content travel. Find out why these tools are a great start in better understanding your social media success or failure.

1. Two Free Twitter Tools
You Can't Live Without

2. Topics for Today
 Introduction: Colleen Wright
 Why You Need These Twitter Tools
 TweetMeme
 Social Mention
Q&A
© 2012 Copyright Search Engine Academy

3. Presenter Colleen Wright
 Started Response Interactive LLC in 2007
 Was an In-House Marketing Professional
from 1989 to 2006
 Now work with Small to Medium size businesses
Colleen Wright
 Two Business Administration Degrees Online Marketing Strategist
 Marketing
 Advertising Management
 Increased sales and leads dramatically for
numerous companies over career
 Personally trained over 150 people in online
marketing since 2007 through Search Engine Academy Northwest
© 2012 Copyright Search Engine Academy

4. © 2012 Copyright Search Engine Academy

5. What is TweetMeme?
TweetMeme is a
service which
aggregates
popular links
on Twitter and
ranks by
popularity.
© 2012 Copyright Search Engine Academy

6. What is TweetMeme?
You can easily
subscribe to a variety
of categories on the
TweetMeme website
through RSS
feeds and Twitter
accounts.
http://help.tweetmeme.com/2009/04/09/twitter-feeds/
© 2012 Copyright Search Engine Academy

7. What is TweetMeme?
RSS feeds to which
you can subscribe
http://help.tweetmeme.com/2009/04/09/rss-feeds/
© 2012 Copyright Search Engine Academy

8. Why TweetMeme?
The real power
for blog and
website owners
is the
TweetMeme
button you can
install on your
website or blog.
© 2012 Copyright Search Engine Academy

9. Why TweetMeme?
The main benefits of TweetMeme:
 Your visitors can quickly and easily retweet your stories
straight from your website.
 In addition to easily allowing your blog post or page to be
retweeted; TweetMeme provides a live count of how many
times your post/page has been retweeted.
© 2012 Copyright Search Engine Academy

10. Why TweetMeme?
 The TweetMeme Retweet button is standard in retweeting -
used by some of the biggest websites in the world
including:
Te c h C r u n c h
and hundreds of other massive brands, in total it is installed
on over 250,000 websites around the globe.
© 2012 Copyright Search Engine Academy

11. Why TweetMeme?
Pete Cashmore of Mashable.com says:
"The Tweetmeme button is a fantastic way
for our readers to engage with our stories
and signals which posts are a hit with the
Twitter community. The button has been
a valuable addition to our site and
consistently drives reader engagement."
© 2012 Copyright Search Engine Academy

12. Setting up the TweetMeme Button
Be sure to
change the
twitter
handle to
your own or
everything
will come
from
@tweetmeme
© 2012 Copyright Search Engine Academy

13. Setting up the TweetMeme Button
Add your
API key if
you have an
account
with a URL
shortener
site
© 2012 Copyright Search Engine Academy

14. Setting up the TweetMeme Button
Choose how
long the
tweet should
be so you can
leave room
for additional
retweets
© 2012 Copyright Search Engine Academy

15. TweetMeme Takeaways
 Includes support for Twitter’s Tweet button
 Live count of tweets from Twitter
 Can change the source from which you retweet, e.g. "RT @yourname "
 Easy installation and customization
 Now buttons have quicker loading times
 Better integration, allowing custom titles, hashtags and a URL shortner
 No Longer defaults to "RT @tweetmeme"
 Control the length of the tweets (through the new spaces parameter)
 Hashtag support (which are automatically taken from your post tags)
 Ability to control the length of the tweets
© 2012 Copyright Search Engine Academy

16. © 2012 Copyright Search Engine Academy

17. What is Social Mention?
Social Mention is a
free social media
search and analysis
platform that
aggregates user
generated content
from across the
universe into a
single stream of
information
© 2012 Copyright Search Engine Academy

18. What is Social Mention?
Social Mention
allows you to easily
track and measure
what people are
saying about
you, your
company, a new
product, or any topic
across the web's
social media
landscape in real-
time
© 2012 Copyright Search Engine Academy

19. What is Social Mention?
Social Mention monitors 100+ social media properties directly
including:
© 2012 Copyright Search Engine Academy

20. What is Social Mention?
Social Mention
currently provides a
point-in-time social
media search and
analysis service,
daily social media
alerts, and an API.
© 2012 Copyright Search Engine Academy

21. What is Social Mention?
You can perform
a quick search…
© 2012 Copyright Search Engine Academy

22. What is Social Mention?
…or an
advanced
search.
© 2012 Copyright Search Engine Academy

23. Why Social Mention?
Social Mention is:
 A free tool
 Easy to use
 Easy to
interpret
 Allows data
downloads
© 2012 Copyright Search Engine Academy

24. What Does Social Mention Measure?
Social Mention
measures:
 Strength
 Sentiment
 Passion
 Reach
 Keywords
 Top Users
 Trends
© 2012 Copyright Search Engine Academy

25. What Does Social Mention Measure?
Strength
Phrase mentions
within the last 24
hours divided by
total possible
mentions
© 2012 Copyright Search Engine Academy

26. What Does Social Mention Measure?
Sentiment
The ratio of
mentions that are
generally positive
to those that are
negative
© 2012 Copyright Search Engine Academy

27. What Does Social Mention Measure?
Passion
The measure of
the likelihood
that people are
talking about you
repeatedly
© 2012 Copyright Search Engine Academy

28. What Does Social Mention Measure?
Reach
The number of
unique authors
referencing your
brand divided by
the total number
of mentions
© 2012 Copyright Search Engine Academy

29. What Does Social Mention Measure?
Keywords
Helps you identify
if messaging in
Social Media is on
topic or off topic.
© 2012 Copyright Search Engine Academy

30. What Does Social Mention Measure?
Top Users
Discover your
evangelists and
reward them for
being loyal.
© 2012 Copyright Search Engine Academy

31. What Does Social Mention Measure?
Trends
Capitalize on trends
to plan your short-
term social media
campaigns by tying
your
company, products
and services into
trending topics on the
web.
© 2012 Copyright Search Engine Academy

32. Social Mention Pros and Cons
Pros:
 It’s free
 Tracks 81 different social media networks.
 Provides top keyword trends.
 Allows timeframe selection (All Time, Last Hour, Last 12 Hours, Last
Day, Last Week, Last month) for viewing the data.
 Allows exports of data to CSV.
 Identifies the top users conversing about a brand or keyword theme.
© 2012 Copyright Search Engine Academy

33. Social Mention Pros and Cons
Cons:
 Difficult to quickly to analyze and assess the reach of the brand
 Hard to determine the extent of the conversation around a
keyword theme
 Accuracy in question
 Full of advertisements
 Can’t dig into sentiment to get information regarding the
mention
http://www.outridersearch.ca/2011/03/free-social-monitoring-tools/
© 2012 Copyright Search Engine Academy

34. Social Mention Takeaways
 It’s Free
 Helps you identify top conversers of your brand
 Data search is real-time
 Monitors over 100 Social Media Platforms
 Allows you to set up social media alerts
 Aggregates trend data
© 2012 Copyright Search Engine Academy

35. Upcoming SEA Classes
 Leveraging LinkedIn, Facebook and Twitter
 Tomorrow! February 16th Live in Portland OR
 Go to www.seotrainingnw.com to register
 Ultimate Seo Mastery Workshop
 February 27th through March 2nd Live in Oakland CA
 Go to http://www.searchengineacademy.com/dates.aspx to
register and view complete class listings from all over the globe.
© 2012 Copyright Search Engine Academy

36. Questions?
© 2012 Copyright Search Engine Academy

37. Thank you!
© 2012 Copyright Search Engine Academy