introduction to HRM

1. SUCCESSFUL COMPANIES
SHARE PASSION TO BUILD CUSTOMER RELATIONSHIPS
• CREATE VALUE
• MOTIVATE EACH OTHER TO GET BETTER
• DUE TO GREAT DEPRESSION OF COLLAPSE OF ECONOMY MARKETERS
ARE MORE FOCUSED
• SEGMENTING TARGETING AND POSITIONING

2. Marketing Defined
“Managing profitable customer relationships”
Attract new customers and keep current customers by valuing
Example
Wall mart “ save money and live better”
McDonalds “Im loving it”
Sustenance of company marketing is very important
Like P&G , unilever , Apple , coca cola

5. Every Organization Does Marketing
•Profit organization
•Non profit organization
Marketing Eras
•Traditional marketing
•TVCs, radio, billboards
•Magazines

6. Modern Marketing Technique
•Digital marketing
•Websites
•Blogs
•Applications
•Sales emails
“Massive Human Capital Behind Every Campaign”

7. Marketing Defined
•Many think its selling and advertising
•Above two are just iceberg of two
Marketers Job
•Understand consumer needs
•Products with superior customer value
•Prices
•Distribution
•Promotion

8. Peter Ducker
“ Marketers Job is to Make Selling Un-necessary “
Conclusion
•Marketing is a social and managerial process
•By which both get what they want
•Consumers get value and solution to their problems
•Organizations get profit

9. Marketing Process

10. Understanding the market place and consumer needs
5 core concepts
1) needs, wants, and demands (2) market offerings (products, services, and experiences); (3)
value and satisfaction (4) exchanges and relationships (5) markets.
1. NEEDS
FOOD , SHELTER, CLOTHING
2. WANTS
SHAPED BY CULTURE (MCDONALDS BIG mac , rice , chapatti, potatoes)
3. DEMANDS
backed by purchasing power (cycle , bike , car)

11. Great Companies and Marketing
Amazon
•CEO involvement
•Reading blogs
•Social media comments
•Answering and attending queries

12. Market Offerings
•Products
•Services
•Experiences
•Idea (save the planet)

13. Marketing Myopia
“focusing on tools rather than its benefits”

14. Branding Power
Creating the whole new experience rather than a product

15. Customer Value and Satisfaction
Marketers set consumer expectations
1. Low expectation (low quality, low price)
2. High expectation (high quality, high price)
3. Fair expectation (beneficial)

16. Exchanges and Relationships
Markets
“set of actual and potential buyers and sellers of a product and service”