Losing sight of the social media prize? It might be time to take another look at your social media strategy. Any good business person knows that trying to do anything without a plan and clear goals is a mistake and this presentation takes you from step one to done. Create your social media strategy today and start reaping the rewards tomorrow.

1. HOW TO CREATE A
SOCIAL MEDIA
STRATEGY FOR YOUR
BUSINESS
‘The beginning is the most important part of the work’-
Plato

2. Marketing obsessed husband & father of 2
I’ll Be Your Speaker

3. The worst thing you can do is nothing.
Don’t Get Overwhelmed

4. • Social Media, Fundamentally Speaking
• The 10 Steps to Create Your Strategy
What We’re Going to Cover

5. Study competitors, prepare for games, play the game, track results, and do it
all again with what you’ve learned.
A Never-ending Season
Veterans
1925 – 45
65 - 85
Boomer
1946 – 60
50 - 64
Gen X
1961 – 81
29 - 49
Gen Y
1982 – 02
8 - 28

6. A Disruptive Force
There has been a
fundamental shift in
how we communicate
with our
customers.
The tools may
change, but the social
technology is here for
good.

7. A Captive Audience Awaits
Your
fans/follower
s are
actually
expecting to
hear from
you.

8. Because you can’t win ‘em all.
First Step: Identify Your Target Market

9. Customer Focused
Communication
 Hang where ‘they’
hang
 Don’t try to be all
things to all people
Veterans
1925 – 45
65 - 85
Boomer
1946 – 60
50 - 64
Gen X
1961 – 81
29 - 49
Gen Y
1982 – 02
8 - 28

10. Consider quality over quantity.
Second Step: Create Profiles

11. The Top 6
Good thing I
did this slide
last night.

 Facebook
 YouTube
 Twitter
 LinkedIn
 Pinterest
 Google +

12. Profile tips
 Make sure
profiles are
100%
complete
 Use keywords
 Use any
branding area
possible

13. You’ll know what to say if you know how to say it.
Third Step: Find Your Organizational Voice

14. Good to Hear Your Voice
 Identify who ‘you’ are & your message
 Create/find content that expresses your brand
 Post in words, images, videos
podcasts, infographics, etc.

16. Easier said than done, I know.
Fourth Step: Build Fans & Followers

17. 2 Ways to Do It
 Create amazing
content that gets
picked up and
generates
fans/followers
 Add social links to
everything you do
 Advertise on social
platforms and market
your page to
prospective
fans/followers
 Use contests &
giveaways as bait
Earn Them Buy Them

18. You’re the hostess with the mostest.
Fifth Step: Keep Things Lively

19. Who Wants to be Sold All the
Time?
Everybody
likes
hanging with
the funny
guy that
doesn’t just
talk about
himself.
Be that guy.
 Sometimes it will just be
nonsense
 Giveaways (but make them do
something that benefits you to be eligible)
 Ask questions/polls
 Reply to
comments/messages
quickly

20. Nobody ‘likes’ a quitter.
Sixth Step: Stick to It

21. Rivers of Information
Get it flowing
 Create a content
calendar
 Find it or create it
 Be the expert

22. Can’t know where you’re going if you don’t know where you’ve been.
Seventh Step: Track Your Results

23. Shampoo, Rinse, Repeat
 Monitor your engagement
 If nobody’s digging it,
change it up
 Pay careful attention to
what works and do more of
that

24. They’re talking about you whether you like it or not.
Eighth Step: Monitor Your Reputation

25. Emotion Causing Commotion
 Google your name/business
name constantly
 Try Google Alerts
 Claim all review profiles
 www.getlisted.org
 Respond to all feedback
professionally
 Actively solicit positive reviews

26. Reach out to fans/followers while they’re out.
Ninth Step: Take Social Mobile

27. iPhones & Androids & Tablets, Oh
My!
Mobile
internet
usage is
projected to
overtake
desktop
internet
usage by
2014
 54% of Facebook is accessed from
a mobile device
 Encourage ‘check-ins’
 Catch customers while they’re out

28. You do have a business to run, don’t you?
Tenth Step: Don’t Let It Take Over

29. Manage Your Time
 Use a dashboard
 HootSuite
www.hootsuite.com
 SproutSocial
www.sproutsocial.com
 Post 3-4 times a day on
Facebook, others are
more tolerable

30. We Hope You Enjoyed This
We’re just
getting
started
people.
 @sambenner
 805.667.8224
 sam@wsiglobalmarketing.com

31. I hope you found this helpful.
Time to get started.