Presenting Mobile Spear - the new way to easily turn your website mobile friendly. Mobile Spear is a powerful tool that can turn any website into a mobile and tablet friendly site. It uses the same URL and no proxy and is perfect for SEO. Mobile Spear does not require new integration, Does not use a proxy server and fits especially large and complex websites, ecommerce websites and self service websites. It is operated on a SaaS model and it can be implemented in a couple of weeks with no server side development at all. mobilespear supports all popular browsers such as safari, chrome, firefox opera and Dolphin and all smartphone operating systems - iOs, Android, etc. Contact us on www.mobilespear.co.il for more information

1. E-commerce everywhere
Empowering Multi-Screen Shopping Experience
With
Shay Rosen
Head of Strategy & Consulting
shayr@realcommerce.co.il
www.mobilespear.co.il

2. Shay Rosen
Head of Strategy & Consulting, realcommerce
Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
http://www.facebook.com/realcommerce
M: 052-5118539

3. • Strategy
Business analysis, Concept creation, UX, UI
• Technology
Robust, Smart, efficient content management & e commerce platforms for mega
sites
• User Experience
Powering Israel’s largest and most successful enterprises Websites & Mobile apps

4. The shocking facts (3)
Tsunami Indication
6B Mobile phones
47.6% >50% Smartphones
Smartphones
51% Smartphone
74% Next phone is a smartphone

5. Tsunami Indication (3)
A multi Screen world-
Daily Media Interactions breakdown
Google, Ipsos a multiscreen world research August 2012

6. Tsunami Indication (3)
Sequential screening
Google, Ipsos a multiscreen world research August 2012

7. Tsunami Indication (3)
Google, Ipsos a multiscreen world research August 2012

8. TV) TV’s new role
Google, Ipsos a multiscreen world research August 2012

9. Shopping on smartphones?

10. Shopping on smartphone!
Ebay mobile sales 2009-2012
$12,000
$10,000
$8,000
$6,000
Revenues (in $1000's)
$4,000
$2,000
$-
2009 2010 2011 2012

11. 60% using smartphone for shopping(!)

12. Tablet commerce

15. Mobile Web Browsing
10.0%
9.0%
8.0%
7.0%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
2009 2010 2011 2012
Source: Statcounter web analytics report

17. SO??
An App?
A Mobile Web site?
What’s the right choice??

18. Hmmm…
Gotta have them both…

19. Mobile is an Access Channel
Not a separated channel
Consumers expect all services to be
available on all channels
An app is not enough!

20. Responsive Web Design
1024px 800px 640px
• Focus on Web access
• One Site – Different layouts
• Content divided to blocks
• CSS Manipulation manages content presentation according to screen width

21. Responsive Design challenges
• Need to change existing web site structure
• Insert new code into live, already well working existing code
• RWD creates heavy maintenance
• Challenging deployment
• Complex QA process
Bottom Line:
A Must in new projects
Danger in existing ones

22. Presenting:

23. Responsive Web Design for Existing websites
• An external server
• RWD done at client level using external JS and CSS scripts
Provided by MobileSpear server
• SSL based client-server communication
• Fast and easy installation
• SaaS or on premise installation
Bottom Line:
Responsive web design made easy

24. Mobile Spear Server re- arranges website
Layout to fit Smartphones
www.yoursite.com
<Script language=JS
SRC=Mobilespear.com /script>
http://www.yoursite.com
http://www.yoursite.com

25. - benefits
 Full support for website’s existing business processes
 Full search engines compatibility
 Extremely short time to market
 Supports all existing website/legacy integrations
 Supports all existing content management system
 No need to change existing code
 No Proxy server
 No redirects
 No URL changes
Powering Multi Screen eCommerce

26. Wrap up
• A huge percentage of website traffic comes from mobile
• A Website that is not adapted to mobile:
• Damages the companies image
• A missed opportunity to doing good business
• Responsive Web Design is the answer
Do it with now
Ask me how

27. Shay Rosen
Head of Strategy & Consulting, realcommerce
Shayr@realcommerce.co.il
http://www.linkedin.com/in/shayrosen
http://www.facebook.com/shayrs
http://www.slideshare.net/shayrs
M: 052-5118539

28. E-commerce everywhere
Empowering Multi-Screen Shopping Experience
With
Shay Rosen
Head of Strategy & Consulting
shayr@realcommerce.co.il
www.mobilespear.co.il