Developing a Web site for an organization is a real art. The project is always very complicated, performed in unreal timetables and budgets are sky rocketing. The secret to the success of Web projects is precise planning. In this presentation I explain how to plan a concept for a web project in including the digital strategy understanding, understanding customer needs, Identifying the added value in the project and implementing successful user experience and user interface. The last part of the presentation discusses multi channel activities on Social Media and Mobile phones to complement the web project.
The Presentation was part of the seminar I lead in the Sharepoint Extreme event in March 2011 called "Managing a successful web project from A-Z"
7. A pile of Money - does it pay? Websites cost a zillion $ They can deliver outstanding results Or result in nothing but a deserted web page
8. Think ROI Increase sales Customer Service Support Keep in touch with customers Marketing Logistics
9. Strat-e-gy A plan of action designed to achieve a particular goal UX Strategy Concept CrossChannel
10. Strategy – The Master Plan The Big Picture Why are we doing the project? What is the marketing message? What are the project’s Business objective? ROI? How we fulfill them?
23. Concept (1) Think Customer Not users – they are not addicted Interviews – customers, agents representatives Research – Internal data Who will be using the site? What are they doing today? What is their pain?
62. E-Customer Service UX כפתור שאם לוחצים עליו אפשר לשפר את החשבון ולחסוך בהוצאות - לוגוTVTELECOM תיבת יצירת קשר עם אופציה לצ'אט, אימייל וטלפון חפש הזן מילים לחיפוש החשבון שלי תפעול מכשירים שירותים מתקדמים פעולות אישיות דשבורד מידע מקוצר על מצב חשבון 99 דקות 157 SMS MB5 חבילת גלישה לחשבונית בהרחבה>> שאלה נפוצה מאוד? שאלה נפוצה מאוד? שאלה נפוצה מאוד? שאלה נפוצה מאוד? שאלה נפוצה מאוד? שינוי תכנית שינוי פרטים פעולה אישית נוספת פעולה אישית נוספת
63. User Interface Serve Prioritize Predict user scenarios Help Minimize Be Intuitive Wireframe/ Mockup
64. Cross Channel – The WI-Wi-Wi customer What Iwant Where I Want it WhenI want It Ignoring Social media and mobile Can result in a disaster
78. Don’t start without a plan Know exactly why you’re doing what you do Understand your customer needs Solve problems, add value Think about feelings and perception Be loved, Satisfy Serve, Don’t teach We want to deliver great service! Analyze and Optimize Be present everywhere Get Social, Get Mobile, Open up