1. First Impact
Marketing
Will Hounsell & Sam Hayman

2. Marketing Aims:
To promote awareness for the game.
Build hype for the game.
Expand potential audience for the game.

3. Target Audience:Our target audience are young people aged 14-30, we
suspect most of our audience will be made up of males aged
14-20, we believe this because the when we got people to
give feedback on our game; the male demographic was more
positive.
Our game will definitely not attract the same audience Call of
Duty does; we won’t have that mass of diverse players from
different countries, age, gender, ethnicity, etc. Our game will
appeal to a less mainstream audience, a more indie audience,
perhaps someone who would read a magazine such as Little
White Lies.

4. Potential
competition
From this venn diagram, it is clear that there are two games in particular
that are direct competition to our game, those games are Alien Hominid &
Pitiri 1977

5. Marketing
Segmentation

6. Marketing Segmentation
(cont.)
First Impact Player Market Segmentation
Breakdown
We decided not to include
Socializers in our pie-chart because
we believe the game does not
include much of a social aspect; it
isn’t the kind of game someone
would brag their score about to their
friends and isn’t a very competitive
game.
We have added the “Killers” to our
chart as an estimate of how many
players would be under this category
if we included some kind of score
systems.
Achievers: Focus on winning, rank, and direct peer-to-peer competition. They are engaged by leader boards and ranks.
Killers: Focus on attaining status and achieving preset goals quickly and/or completely.They are engaged by achievements, either determined
game or themselves.
Explorers: Focus on exploring and a drive to discover the unknown. These players may end up knowing how the game works and behaves b
the game creators themselves.
Socializers: Focus on socializing and a drive to develop a network of friends and contacts. They help to spread knowledge and a human feel

7. We made four drafts for my logo utilising different colours to see
what contrasted the best against the alien head, my favorite is
the blue as the pixelation also looks the best, the gradient also
works well with the light blue up in the left corner, leading down
into a dark blue in the bottom right.
We found it hard to choose between the blue one and the purple
one; we liked the purple one simply for it’s colour and how it
looked with a gradient, however, due to it being so dark in the
bottom right hand corner, we had to move the “First Impact”
logo, which doesn’t fit with the previously set designs, because
of this we choose the blue one.
Four drafts for app
icon

8. Comparison to actual
products.

11. Posters

12. How do the final designs fit
with our aims & audience?I believe our final designs fit with our aims and audience quite well, this
is because they all offer a different way of advertising the game, and
our overall aim is to promote the game, create hype, and an
audience/fan-base. The voucher works well because it is a subtle way
of advertising the game with a bonus (free download code), Starbucks
is also a very popular cafe, so it is obviously going to receive a lot of
customers, and thus, a lot of vouchers will be given out with their
food/drink. Starbucks also attracts the same type of audience that our
game would; young and perhaps indie.
The hoody works well as it is for a niche audiences type, and there’s
nothing about it that specifically shouts “this is from a game”, it is purely
for hardcore fans that will understand the reference.
The posters fit really well within our science fiction design they utilize
aspects from the design of the game itself as well as realistic images.
These designs are loud enough and easy to remember for the viewer to

13. Marketing
Campaign Plan

14. 29th August -Twitter Campaign
Launched
We are starting the Twitter campaign on
this date because it’s is perfectly
positioned after the ‘hype’ of the
GAMESCON and before the ‘hype’ of the
TOKYO GAME SHOW. This will allow us
to create a decent sized audience and
receive feedback on the game.
By using Twitter we can gain useful
feedback on our game, as Twitter is a very
powerful and popular means of social
networking. Using the hashtag “EGX” will

15. Social
Demographics
From this demographic, most social network
users are between 18-44, this works with our
target audience as our game is aimed at
anyone over the age of 14, another reason this
works is because this is the prime age for
users of social networking websites, so our
inclusion of Twitter in our plan will definitely
work.

16. This statistic states that most
retweets comes from tweets with
photos, this is why we are tweeting a
picture of the poster on the day it
goes up; it will gain more retweets,
which in turn will create more more
hype and awareness for our game.
From these statistics we can see that it is better to
make a tweet later on in the afternoon on Wednesdays
and Thursdays, this is ideal for two reasons: the first is
we are releasing our game on a Thursday, the day of
the week the App Store refreshes, the other reason is
because on that day we will be making a tweet asking
for feedback in
the afternoon/evening, this way we can get the most
feedback,
Twitter Statistics

17. 11th September -
Posters Go Up
We are releasing the posters to build the
excitement of the game before the it’s debut at
EGX, we can also promote the Twitter
campaign here.

18. 25th Sep - EGX Game &
Merchandise release
25th of September: Release of Game At EGX – We are releasing it on this date
because it is a Thursday, on Thursdays the apple store changes it’s editorial
round, studies have shown this is the best day to release a new app on the apple
store. As it’s also the first day of EGX we are able to show our game off to the
crowd at the exhibition. We will also notify more people of our Twitter page and
posters.
We are also releasing the merchandise on this date because it’s the release of the
game and as we will be at EGX we can sell them to the passing public. T-Shirts will
sell better than anything else as it’s not quite cold enough at this time of year for
hoodies to be in demand, the T-Shirt will also be sold at Vans, which means it well

19. These products will be
used and handed out
at our EGX 2014
booth.
25th Sep - EGX Game &
Merchandise release

20. Our EGX Job Role
Lanyards

21. EGX Gaming Booth
Setup

22. 11th Oct - Vouchers at
Starbucks
We are releasing the promotional vouchers on this day because it will be
after the excitement for our game has died down and as it’s also the first day
of the Play Expo we can start building the excitement back up. This works
because our game is being released at the end of summer, when it’s still
fairly warm weather, so people will naturally be more dehydrated and want a
drink, this increases the chance of the going to Starbucks and buying a drink
and getting the voucher. Our voucher will also have an advertisement on it

23. 11th Oct - Play Expo
Voucher release
These vouchers work the same way the Starbucks
one, except you obviously don’t need to buy
something in order to obtain one, they are simply
given out at play.

24. Thank you for listening.