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DB Energie 09.12.2011
1.
Freitagspräsentation 09. Dezember
2011, DB Energie Funda Oktar Oliver Hanel Shayeg Mohammad
2.
Henrik Schröder |
Oliver Hanel | Stefanie RübenackerAG-SESB Seite 2 Agenda 1.IST - Analyse 2.SOLL - Situation 3.Idee 4.Kreative Umsetzung 5.Proof of Concept
3.
Funda Oktar |
Oliver Hanel | Shayeg MohammadDB-Energie Seite 3 IST-Analyse Schlechtes Image Unpünktlichkeit Unzuverlässigkeit Teuer
4.
Funda Oktar |
Oliver Hanel | Shayeg MohammadDB-Energie Seite 4 Soll-Situation Image Verbesserung Kontext “Grüne Energie“ Emotionalität Wahrnehmung der positiven Umweltwirkung Erneuerbare Energie = DB Identifikation mit innovativen Wertvorstellungen Ökologische Verantwortung
5.
Funda Oktar |
Oliver Hanel | Shayeg MohammadDB-Energie Seite 5 Strategie Schwächen Teuer, Unpünktlichkeit Stärken „Grünes“ Engagement Instrumente Ehrlichkeit Selbstironie Humor Charme Menschlichkeit
6.
Funda Oktar |
Oliver Hanel | Shayeg MohammadDB-Energie Seite 6 Strategie „Wir nehmen Ihre Zukunft ernster als uns selbst“ - Kernbotschaft -
7.
Funda Oktar |
Oliver Hanel | Shayeg MohammadDB-Energie Seite 7 Kreative Umsetzung Nicht immer „In-Time“ Aber „In-Novativ“
8.
Funda Oktar |
Oliver Hanel | Shayeg MohammadDB-Energie Seite 8 Kreative Umsetzung
9.
Funda Oktar |
Oliver Hanel | Shayeg MohammadDB-Energie Seite 9 Proof of Concept Kernbotschaft Zeitgeist LOHAS Transparenz Kommunikation auf Augenhöhe Modernes Unternehmensleitbild
10.
Funda Oktar |
Oliver Hanel | Shayeg MohammadDB-Energie Seite 10 Proof of Concept
11.
Funda Oktar |
Oliver Hanel | Shayeg MohammadDB-Energie Seite 11 Vielen Dank „Wer nichts wagt, der darf nichts hoffen“ - Friedrich von Schiller -
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