This document provides an overview of considerations for developing mobile apps. It discusses the popularity of mobile apps compared to mobile web browsing. It then covers the two main mobile platforms - iOS and Android, including development tools, stores, and OS market share for each. Cross-platform development options are also introduced. The document discusses monetization strategies like paid apps, freemium, and ads. It provides examples of successful monetization and average app prices. Overall tips are given around starting with your first app idea and consistency in app development.
53. Android Overview
Multiple devices - phones and tablets
Amazon App Store, Google Play, Independent Carrier
stores (Verizon, Nook, etc.)
54. Android Overview
Multiple devices - phones and tablets
Amazon App Store, Google Play, Independent Carrier
stores (Verizon, Nook, etc.)
# of stores, # of approvals
55. Android Overview
Multiple devices - phones and tablets
Amazon App Store, Google Play, Independent Carrier
stores (Verizon, Nook, etc.)
# of stores, # of approvals
Multiple aspect ratios
56. Android Overview
Multiple devices - phones and tablets
Amazon App Store, Google Play, Independent Carrier
stores (Verizon, Nook, etc.)
# of stores, # of approvals
Multiple aspect ratios
1.6% chance user is on latest OS
57. 1.x 2.1-2.2 2.3 3.x 4.x
Android OS Distribution
http://developer.android.com/resources/dashboard/platform-versions.html
58. 1.x 2.1-2.2 2.3 3.x 4.x
1.2%
Android OS Distribution
http://developer.android.com/resources/dashboard/platform-versions.html
59. 1.x 2.1-2.2 2.3 3.x 4.x
1.2%
31.9%
Android OS Distribution
http://developer.android.com/resources/dashboard/platform-versions.html
60. 1.x 2.1-2.2 2.3 3.x 4.x
1.2%
31.9%
62.0%
Android OS Distribution
http://developer.android.com/resources/dashboard/platform-versions.html
61. 1.x 2.1-2.2 2.3 3.x 4.x
1.2%
3.3%
31.9%
62.0%
Android OS Distribution
http://developer.android.com/resources/dashboard/platform-versions.html
62. 1.x 2.1-2.2 2.3 3.x 4.x
1.60%
1.2%
3.3%
31.9%
62.0%
Android OS Distribution
http://developer.android.com/resources/dashboard/platform-versions.html
79. Native App Development
Benefits
Best user experience
Response times
Familiar UI elements
Access to device hardware
Access to low level optimization tools
106. Thoughts...
Don’t start with your best idea
The more apps you make, the more money you will
earn from one app: experience matters
107. Thoughts...
Don’t start with your best idea
The more apps you make, the more money you will
earn from one app: experience matters
Consistency over Jack Pot
108. Thoughts...
Don’t start with your best idea
The more apps you make, the more money you will
earn from one app: experience matters
Consistency over Jack Pot
Be A Hank Aaron, not a Barry Bonds*
117. Freemium Example
Flower Garden
Made $21k in 8 months
Added iAPs and free version and made $30k in one
month
Flower Garden Post Mortem
118. Average Price of Apps
iOS Android*
http://www.redmondpie.com/paid-apps-cost-more-on-android-than-ios-study-reveals/
http://148apps.biz/app-store-metrics/?mpage=appprice
119. Average Price of Apps
iOS Android*
$4.00
$3.00
$2.00
$1.00
$0
App Games Average
http://www.redmondpie.com/paid-apps-cost-more-on-android-than-ios-study-reveals/
http://148apps.biz/app-store-metrics/?mpage=appprice
120. Average Price of Apps
iOS Android*
$4.00
$3.00
$2.00 $2.23
$1.00
$0
App $0 Games Average
http://www.redmondpie.com/paid-apps-cost-more-on-android-than-ios-study-reveals/
http://148apps.biz/app-store-metrics/?mpage=appprice
121. Average Price of Apps
iOS Android*
$4.00
$3.00
$2.00 $2.23
$1.00
$1.00
$0
App $0 Games $0 Average
http://www.redmondpie.com/paid-apps-cost-more-on-android-than-ios-study-reveals/
http://148apps.biz/app-store-metrics/?mpage=appprice
122. Average Price of Apps
iOS Android*
$4.00
$3.74
$3.00
$2.00 $2.23
$1.00
$1.00
$0
App $0 Games $0 $0Average
http://www.redmondpie.com/paid-apps-cost-more-on-android-than-ios-study-reveals/
http://148apps.biz/app-store-metrics/?mpage=appprice
126. Sale Thoughts...
Free Promotions
Can lead to more downloads
May not translate into sales
127. Sale Thoughts...
Free Promotions
Can lead to more downloads
May not translate into sales
May hurt ratings
128. Sale Thoughts...
Free Promotions
Can lead to more downloads
May not translate into sales
May hurt ratings
Sale Promotions
129. Sale Thoughts...
Free Promotions
Can lead to more downloads
May not translate into sales
May hurt ratings
Sale Promotions
Being featured by Apple has great impact
130. Sale Thoughts...
Free Promotions
Can lead to more downloads
May not translate into sales
May hurt ratings
Sale Promotions
Being featured by Apple has great impact
Being featured by TouchArcade has great impact
133. Local Resources
Baltimore Mobile Meetup Group
www.meetup.com/baltimoremobile/
MoDev@TU Meetup Group
http://www.meetup.com/MobileDevTU/
134. Local Resources
Baltimore Mobile Meetup Group
www.meetup.com/baltimoremobile/
MoDev@TU Meetup Group
http://www.meetup.com/MobileDevTU/
APPlied Club
http://apps.campfireapps.com/applied-coach-
training/
137. iOS Resources
Ray Wenderlich
Forums and Tutorials
www.RayWenderlich.com
iOS for High School Students
Shawn Grimes
Tutorials
www.ShawnsBits.com
Book: iOS 5 Recipes by: Shawn Grimes & Colin Francis
140. Android Resources
Google
http://developer.android.com
Jeff Six
Android Tutorials & Resources
www.JeffSix.com/software
Application Security for the Android Platform:
Processes, Permissions, and Other Safeguards
143. Gaming Resources
Vicki Wenderlich
www.VickiWenderlich.com
Free game art packs to match tutorials on Ray’s site
iOS - Cocos2D
www.cocos2d-iphone.org
Ray Wenderlich - www.RayWenderlich.com
Learning Cocos2D: A Hands-On Guide to Building iOS Games with Cocos2D,
Box2D, and Chipmunk
144. Gaming Resources
Vicki Wenderlich
www.VickiWenderlich.com
Free game art packs to match tutorials on Ray’s site
iOS - Cocos2D
www.cocos2d-iphone.org
Ray Wenderlich - www.RayWenderlich.com
Learning Cocos2D: A Hands-On Guide to Building iOS Games with Cocos2D,
Box2D, and Chipmunk
Cross Platform - Corona
www.LearningCorona.com
Book: Mobile App Development with Corona by: Brian G .Burton