Shawn Massie, Director of Search and Social Media at Thunder SEO, helps explain how businesses should be using Instagram to promote themselves and gain qualified web traffic to their site. This presentation was part of SEOmoz's Mozinar web series.
Using Instagram to Promote Your Business and Increase Site Traffic
1. Using Instagram to Promote Your
Brand and Increase Site Traffic!
by Shawn Massie, Dir. of Search & Social Media - @ShawnTheGrom!
Tweet with Mozinar attendees: #mozinar!
!
Technical problems or feedback:!
Please email team@seomoz.org!
!
www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
2. DOWNLOAD
this presentation
bit.ly/mozigram
Using
Instagram
to Promote Your Brand and
Increase Site Traffic
Presented by Shawn Massie| April 2nd, 2013
www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
3. FIRST
OFF
–
Who
am
I?
Shawn Massie
Director of Search & Social Media
@ShawnTheGrom
instagram.com/shawnthegrom
gplus.to/ShawnMassie
thunderseo.com/blog
www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
5. A
PHOTO
SHARING
APP
Launched in October 2010
Photos filters are a hit
Images confined to a
square vs. 4:3 ratio
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6. GEOLOCATION
AND
CAPTIONS
@ Users can
be mentioned
Locations can
be tagged
Photos can
be uploaded to
multiple networks
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7. #HASHTAGS
#Hashtags allow users to find others
Sets the stage for
contests
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8. MISCONCEPTIONS
1. It Only Works If You Sell Visual Products
2. It’s Only For Big Brands
3. It’s Only For Posting Photos
4. Results Can’t Be Measured
5. Instagram Can Sell Your Photos
Source: http://blog.kissmetrics.com/biggest-misconceptions-about-instagram/
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9. INSTAGRAM
IS
FOR
HIPSTERS
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10. ALL
ABOARD!
THE
INSTAGRAM
TRAIN
www.ThunderSEO.com
2
Follow @ShawnTheGrom #mozinar
11. ALL
ABOARD! - Apr 2012
Instagram launches on Android
450,000 users on a waitlist join over
30 million registered users
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12. FACEBOOK
WANTS
IN
“Zuckerberg went on to say that the company will be
building on Instagram's strengths and features and
growing the app independently rather than just trying to
Facebook integrate everything into Facebook.”
buys for $1B — Mashable
9 person staff
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13. ALL
ABOARD!-‐
Aug
2012
575 likes every second
81 comments every second
5 million photos every day
80 million active users
every month
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14. ALL
ABOARD! – Dec 2012
Instagram updates their
Terms of Service
"To help us deliver interesting paid or sponsored content
or promotions, you agree that a business or other entity
may pay us to display your username, likeness, photos
(along with any associated metadata), and/or actions
you take, in connection with paid or sponsored content
or promotions, without any compensation to you."
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15. ALL
ABOARD! – Dec 2012
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16. ALL
ABOARD! – Dec 2012
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17. ALL
ABOARD! – Dec 2012
The old Terms of
Service are
reintroduced!
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18. ALL
ABOARD!
–
Jan
2013
8,500 likes every second
1,000 comments every second
40 million photos every day
100 million active users
every month
www.ThunderSEO.com Follow @ShawnTheGrom #mozinar
19. ALL
ABOARD!
–
Jan
2013
8,500 likes every second
1378%
1,000 comments every second
1134%
40 million photos every day
700%
100 million active users
every month
25%
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20. ALL
ABOARD!
–
Feb
2013
Instagram launches their own site
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21. ALL
ABOARD! – Feb
2013
6 months later…
"We believe that some of our users, particularly our
younger users, are aware of and actively engaging with
other products and services similar to, or as a substitute
for, Facebook," the company admitted in its 10-K annual
report. "For example, we believe that some of our users
have reduced their engagement with Facebook in favor
of increased engagement with other products and
services such as Instagram.” — David Ebersman, CFO
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31. 4
BEST
PRACTICES
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32. BEST
PRACTICES
1. Choose a username that you already use @
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33. BEST
PRACTICES
2. Use hashtags (generic and branded) #
Branded
Hashtag
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34. BEST
PRACTICES
3. Take Advantage of Geolocation
Learn how to create
a location using
Foursquare
http://bit.ly/XCtPmQ
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35. BEST
PRACTICES
4. Use a web-based program to manage
Manage
comments,
likes and more
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67. Q
&
A
DOWNLOAD
this presentation
bit.ly/mozigram
shawn@thunderseo.com
@ShawnTheGrom
thunderseo.com/blog
@ThunderSEO
SHAWN MASSIE
Director of Search & Social Media
www.ThunderSEO.com Follow @ShawnTheGrom #mozinar