My Tech Townhall Slides on A/B Testing Topic. A/B testing is a data-driven approach for making business decisions instead of guesswork. It is also known as split testing, where users on the platform are split by a randomised experimentation process into two or more variants; the control group (original or older version) and the treatment group (new version).​ Some Famous A/B test Case Studies. Novelty and Primacy Effect

2. What is A/B Test?
• A/B testing is a data-driven approach for making business decisions instead of
guesswork. It is also known as split testing, where users on the platform are split
by a randomised experimentation process into two or more variants; the control
group (original or older version) and the treatment group (new version).

3. Some famous A/B test Case Studies

4. Credit Dr. Ramesh Johari (Stanford Professor): https://www.youtube.com/watch?v=AJX4W3MwKzU
The p-value
is the
probability
that the null
hypothesis is
true.

6. Novelty and Primacy Effect Example

7. QUESTIONS