Training presentation for Indian Educators and TiE EDs around modern TYE curriculum based on lean / business model canvas, design thinking, rapid prototyping, storytelling. Practicum and Resources included.

1. TYE Train the Trainer
TIE GLOBAL SUMMIT 2 | MUMBAI | FEB 20, 2018
#TIEGLOBALSUMMIT @TYEOREGON

2. Invention education
2
• Problem identification
• Application of STEM
skills, design thinking
• Entrepreneurial approach

3. Why invention education?
 Impact on students
 Bolsters ability to identify and solve real world
problems important to them and their
communities
 Increases interest in STEM
 Cultivates empathy, creativity, grit
 Creates entrepreneurial mindset
 Impact on economic growth
 Critical part of pipeline of entrepreneurs
 Enables under resourced populations to create
impactful companies and become employers
 Impact on society/environment
 Teaches responsible development of products
addressing problems worth solving
3

4. Hi, I’m Shashi
IoT Innovation Manager, SSG
Intrapreneur
Early-Stage Startup Advisor
TiE Youth Entrepreneurs
Curriculum Designer

5. Housekeeping
TAKEAWAYS
• 1 New Concept
• 1 New Friend
• 1 Thing Shared
• 1 Thought Provoked
GROUND RULES
• Use Social!
• @skjain2
• #tyeglobal
• #TiEGlobalSummit
• Take Phone Calls outside

6. Agenda
MORNING
• Introduction
• TYE: Curriculum & Invention
• Practicum: Design Thinking
• Practicum: Rapid Prototyping
AFTERNOON
• Practicum: Customer Development
• Practicum: Pitching / Presentation
• Unconference: Looking Ahead
• Wrap: 30/60/90

7. Why Are We Here?
The Tools The Invention The Moment of Change

8. TYE Curriculum
@TYEOREGON | HTTPS://WWW.FACEBOOK.COM/TYEOREGON

9. Agenda
• Business Plan vs. Entrepreneurship Competition
• Program Structure, Topics & Judging Criteria
• Schedule & Time Commitment
• Tips & Tricks & Resources

10. TiE Youth Entrepreneurs is an experiential
program for Students that teaches Invention,
Innovation & Entrepreneurship by Doing,
rather than Talking.
Business Plan Competition
Entrepreneurship Lab

11. “TYE seeks to promote risk-taking, leadership skills and innovation among
the next generation of earthlings. We use entrepreneurship as a tool to
teach fundamentals of building and running a business. Our intent is
NOT to create founders out of high school students (although, that may
happen). Instead, we believe the skills and traits that make up successful
entrepreneurs are essential in any walk of life: taking ownership, building
alliances, seeking help and applying feedback, motivating a team without
direct authority and above all, working through challenging situations
with grace and grit.”
TYE Oregon Manifesto

13. Startups are Exploration Vehicles
Problem/Solution
Fit
Product/Market
Fit
Transition to
Scale
Scale
TYE
here
Have I built something people want?
Have I solved the problem? OMG how do I deliver so much?!

14. Entrepreneurship Lab in 3 Phases
Progressively More Independence, Expectations, Readiness
Phase 1 [Crawl]
• Curated Teams
• Learn Basics
• InventionLab
Phase 2 [Walk]
• Self-Organized
Teams
• Practice
• Local Comp
Phase 3 [Run]
• One Team
• Honed sharp by
mentors
• Global Comp

15. Program Comparison
ORIGINAL TYE
• 12-week + Local Competition
• Deliverables
• Written Business Plan (12-15pp)
• Presentation
• Executive Summary
TYE 2017+
• 56 Hours + Local Competition
• Deliverables at Global Competition
• Lean/Business Model Canvas (1pp)
• Final Presentation
• Prototype / Demo (”Maker Faire”)
• Executive Summary

16. Flexible Curriculum
ADDITIVE
• Curriculum Content
• Financial Discipline
• Made to Stick / Marketing
• Alternate Tools & Skills
• Kanban / Time Management
• Share best practices!
MAKE YOUR OWN
[PROGRAM/LOCATION-SPECIFIC]
• Mentors
• Duration [Phase 1 Weekend]
• Continuity [TiE mentoring, TiE XL]
• Other [Student Ambassador]

17. Flexible Formats
Short/Intense
4-6 Hour Sessions
2 Weeks
Bootcamp
Medium
3-4 Hour Sessions
3 Months
2 Day-Long Sessions
Long/Iterative
3 Hour Sessions
6-7 Months
48-Hour Kickoff
TYE Curriculum Designed with Flexible Delivery in Mind!

18. Curriculum Comparison
ORIGINAL TYE
• Opportunity / SWOT
• Target Market / Size
• Competition
• Marketing Value Propositions
• Revenue Model
• Income Statement
• Cash Requirements / Cash Flow / Income Statement
• Team Background / Interest / Roles
• Presentation Development
TYE 2017+
• Ideation: Bugs and Passions
• Ideation: Design Thinking
• Customer Development / Interviewing
• Lean Canvas: Product-Market Fit, Business
Model
• Startup Math: Revenues & Expenses
• Rapid Prototyping & Invention
• Storytelling & Presentation Skills
• Team Building / Contract

19. Invention and Innovation
• Students don’t think they can invent
• Student Inventors lack the tools,
team to make inventions useful
• TYE is a game changer for both

20. Judging Criteria Comparison
ORIGINAL TYE
• Presentation (75%, 30-point)
• Business Plan (25%, 50-point)
• Ranking / Rewards
• Points = Presentation * 1.5 + BP * 0.5
• Top 1, 2, 3
• Best Fast Pitch
TYE 2017+
• Customer Validation (25%)
• Execution (25%)
• Business Model (25%)
• Teamwork (25%)
• Ranking / Rewards
• Judge Ranking + Feedback
• Top 1, 2, 3
• Kickers: Best in Category
• Best Demo, Elevator Pitch
Reward the Behaviors You Want to See!

21. What is Teamwork?
TEAM BUILDING
• Clear Roles, Organization
• Clear Distribution of Work
• Ownership of Role
DIVERSITY
• Multiple Ages, Genders, Schools
• Varying skillsets and abilities

22. Fueled by Customer Interviews

23. Business Plan vs. Business Model Canvas
BUSINESS PLAN
• Scale plan, assumes Product-Market
Fit and established revenue sources
• Emphasizes Marketing, Financial
discipline
• Long-form document
• Intended to impress investors
BUSINESS MODEL CANVAS
• Helps students find Product-Market
Fit
• Emphasizes experimentation,
iteration with different solutions and
revenue sources
• Single page Canvas (Lean vs. BMC)
• Intended to guide students into
business discipline

24. What is Execution?
EXECUTION = PROTOTYPE +
CUSTOMER CHANGES + TRACTION
• Prototype: Did they investigate alternate solutions?
Did they build an instantiation of a product or
service?
• Customer-Centric: Did they incorporate changes
based on actual customer feedback?
• Traction: Did the customer use or buy the product?
This is not required and not weighed in the judging
form, but is a GREAT proof point.
EXAMPLES
• Physical Item – Make a mockup of the product.
Bonus if it works. Make the packaging too (Chill
Wipes)
• App – Build a UI mockup of the app or a working
prototype
• Service – Break the service into components. Execute
them manually (delivery, 3D modeling, subscription
box)
• Social Business – Find a way to reach the intended
audience.

25. Our Inventions
Ayur Aid
Concussion Block
Dishes or Don’t
eMDream Dreamkit
Sobek
Body Armor
DroneON
Cleat Elite

26. … and Beyond
Vali : TYE Detroit 2016 Veripad : CES 2018

27. Living Curriculum: TYE Oregon 2018 Updates
OUTSIDE CLASS [6]
1. 48-Hour Phase 1
2. 12 Week Phase 2 – Two Iterations
3. Student Ambassador Program
IN-CLASS [22]
1. 15 Students per Instructor
2. 1:1 Skills Building, Tools
3. 5 Mentors per Session
4. Rapid Prototyping EVERY session
(website, social, physical mockup)
5. Pre-State District Competitions

28. Take a Break
Stretch
Washroom
Coffee/Tea
Just don’t work

29. Resources

30. Where do I get the full Curriculum?
NDA Required - Please Contact Mohini Suchanti for details.

31. Where to get Material
DEVELOPED IN-HOUSE
• Bug List / Passion List
• IdeaLab
• Team Contract
• Customer March
• InventionLab
CUSTOMER DEVELOPMENT
• Customer Development :
SteveBlank.com
• Design Thinking :
http://www.slideshare.net/shashijain
1/tie-youth-entrepreneurs-tye-
design-thinking

32. Instructors & Mentors
• Instructors
• Primary educator for the students
• Cares for the students’ learning
outcome vs. competition
• Provide continuity across all lessons
• Mentors / Coaches
• Lead by example, not authority
• Acts as Sensei
• Develops the Leaders, Teams
• Teaches single lessons
• Team or Topical Advisors
• Has startup/street cred.
• Sources
• EdTech Startups
• Teacher-Entrepreneurs (Teach for
America, Startup Weekend)
• Incubator / Accelerator mentors
• Corporate Intrapreneurs
• TiE Mentor program
• TiE Charter members
• University Faculty/Students
• Other Chapters – ONLINE mentors!

33. Where to find Customers?
CONSUMER
• Develop Personas
• Find Habits & Venues
• Go to those Venues, with Parent
chaperone
• Interview in pairs – one talks, one
takes notes
• Interviews > Surveys
• Contact other TYE students!
ENTERPRISE
• Develop Personas
• Introductions via TiE Charter
Members, TiE Angels
• Mentor – Student pre questions
• Interview in pairs – student talks,
mentor takes notes + advises

34. Rapid Prototyping
Apps
Popapp.in
Proto.io
Flinto.com
AppInventor.MIT.edu
Web
Weebly.com
Wix.com
SquareSpace.com
3D Printing
TinkerCAD.com &
openjscad.org
Fusion 360
apps.bots101.org
Thingiverse
IoT
Arduino.org
Raspberry Pi
Ardublock.com
VR / Machine
Learning
Rodin.io
Keras.io
Chatfuel
rebot.me

35. IdeaLab
• 40 minutes to
create 1 great idea
in 4 simple steps
• Structured
Ideation, with
Pitch to Parents
• https://www.slides
hare.net/shashijain
1/idea-lab-v05-
startup-week

36. Invention Lab
• Eight Hours to apply Phase 1 new
Concept
• What We Accomplish
• Build a new Team
• Form a Lean Canvas
• Create a 5-minute Pitch
• Build a Low-Res Prototype

37. Presentation Tools
PRESENTATIONS
• Timer with Alerts:
www.PitchTimer.com
• The only 10 slides you need:
https://guykawasaki.com/the-only-10-
slides-you-need-in-your-pitch/
• How to Storyboard a presentation:
https://www.slideteam.net/blog/how-
to-storyboard-powerpoint-
presentation-product-launch-ppt/
STORYTELLING
• Six Pitches (including Pixar Pitch):
http://www.danpink.com/wp-
content/uploads/2013/01/sixpitches.pdf
• Amazing Google Stories
• https://www.youtube.com/watch?v=Aj
akwiU6MG8
• https://www.youtube.com/watch?v=R4
vkVHijdQk

38. Everything Else
TEAM BUILDING BUSINESS MODEL
• Lean Canvas
https://leanstack.com/lean-canvas/
• Business Model Canvas
http://www.businessmodelgeneratio
n.com/canvas/bmc
• Sample Team Contract:
https://docs.google.com/document/d
/1RzzIhq1kSLsQq46SC9vBz44ZuF2b
bEYfm6dhzjJdOVc

39. Organize
BUGS
• Write three things that bug you, but
you tolerate
• Ex: loud music, long lines, tangled
earbuds
PASSIONS
• Write three things for which you are
passionate
• Ex: 3D printing, teaching, cooking

40. What is Design Thinking?
“…a discipline that uses the designer’s sensibility and methods to match people’s needs
with what is technologically feasible and what a viable … strategy can convert into
customer value and market opportunity”

41. Design Thinking

42. The Process
• Set a Goal / Choose a Theme
• Customer Empathy
• Flare Out Ideas
• Focus On Solutions
• Build a Low-resolution prototype
• Report out

43. Better Business Travel
Jet Lag, Power,

44. Rapid Prototyping
• Expand your Persona
• Distill your Product: Paragraph -> Sentence -> Tweet
• Commit to a Goal
• PowerPoint demo : 1 hour
• App Mockup : 1 hour
• Physical Model : 1 hour
• App Prototype : 1 day
• Website : 20 minutes
• Choose a Tool
• Get to Work

45. Rapid Prototyping
Apps
Popapp.in
Proto.io
Flinto.com
AppInventor.MIT.edu
Web
Weebly.com
Wix.com
SquareSpace.com
3D Printing
TinkerCAD.com &
openjscad.org
Fusion 360
apps.bots101.org
Thingiverse
IoT
Arduino.org
Raspberry Pi
Ardublock.com
VR / Machine
Learning
Rodin.io
Keras.io
Chatfuel
rebot.me

46. Painted App – PowerPoint + Flinto

47. Talk to Your Customer
(OR, TURNING IDEAS INTO OPPORTUNITIES)

48. Today
• What is Customer Discovery & Validation?
• Who is your Customer? End-User?
• Talking to Your Customer
• Understanding their Pain Point

49. “The life of any startup can be divided
into two parts – before product/market
fit and after product/market fit.”
-Marc Andreessen

50. Fueled by Customer Interviews

51. 25
Interviews / founder / week

52. Who do you Interview?
CUSTOMER
• The entity paying for the product
• Examples:
• Medical Device: Insurers, Hospitals
• Tutor Service: Parents
• App: Every User
END USER
• The person experiencing the product
/ service
• Examples:
• Medical Device: Nurse or Patient
• Tutor Service: Student
• App: Every User
Step outside of Campus to reach End Users and Customers!

53. How to Conduct
Customer Interviews
1. Start with a Hypothesis.
2. Have a Persona in mind. Find them.
Hint: Go where they buy.
3. Break the Ice.
4. Ask Open-Ended Questions.
This is NOT an in-person survey
5. Find their stories : frustration,
animation, excitedment point you to
the problem.

54. My name is ______ , I’m an entrepreneur.
I have a few questions about ______. Will
you help me?
Icebreaker Best Practice

55. Best Practices
• Ask yourself, “What do I want to learn when I ask questions?
• Ask open-ended questions.
• Shoot for 5-10 minute interviews. Longer for highly productive conversations.
• Ask questions that allow you to discover what the interviewee thinks, feels, wants
and needs.
• Get to key insight. It should confirm/deny your hypothesis OR open you up to new
hypothesis.
• Listen to the pain points without judgement.

56. A key insight is an important learning or take
away that you uncover while interviewing a
potential or current customer.
They might surprise you or take you in a different direction. Embrace them.

57. “Would you use a product that does
_____________?”
NO. This will lead to pleasant, but useless affirmation.

58. A Few Rules for Customer Interviews
https://www.youtube.com/watch?v=KZYntTU3JW4&t=7s

59. Write a few good questions
Talk to 5 customers
Record Key Insights
Your Challenge

60. Resources
• https://www.udacity.com/course/how-to-build-a-startup--ep245
• http://customerdevlabs.com/2013/11/05/how-i-interview-customers/
• http://leanstartup.pbworks.com/w/page/54918676/Customer%20Interview%20Templ
ates%20and%20Resources
• https://www.quora.com/What-are-your-favorite-questions-to-ask-customers-when-
validating-a-product-or-feature
• https://www.productplan.com/questions-product-managers-ask-customers/
• http://businessmodelalchemist.com/blog/2012/08/achieve-product-market-fit-with-
our-brand-new-value-proposition-designer.html

61. “There is no Data Inside these Walls.”
- Steve Blank, creator, Customer Development methodology
48 Students | 10 Teams | 129 Interviews | One Day

62. Presentation Tools
PRESENTATIONS
• Timer with Alerts:
www.PitchTimer.com
• The only 10 slides you need:
https://guykawasaki.com/the-only-10-
slides-you-need-in-your-pitch/
• How to Storyboard a presentation:
https://www.slideteam.net/blog/how-
to-storyboard-powerpoint-
presentation-product-launch-ppt/
STORYTELLING
• Six Pitches (including Pixar Pitch):
http://www.danpink.com/wp-
content/uploads/2013/01/sixpitches.pdf
• Amazing Google Stories
• https://www.youtube.com/watch?v=Aj
akwiU6MG8
• https://www.youtube.com/watch?v=R4
vkVHijdQk

63. Exercise 1: One Word Pitch
• Write a fifty-word pitch.
• Reduce it to twenty-five words.
• Then to six words.
• One of those remaining half-dozen is almost certainly your one-word pitch.

64. Exercise 2: The Pixar Pitch
• The Pixar Pitch. Pro tip: Read all twenty-two of
former Pixar story artist Emma Coats’s story rules:
http://bit.ly/jlVWrG
• Once upon a time ____________________________.
• Every day, _______________________.
• One day
_______________________________________.
• Because of that,
_________________________________.
• Because of that,
__________________________________.
• Until finally, ___________________________________.
• https://www.youtube.com/watch?v=XNCSS5_ALb0

65. The Hero’s Journey
• https://www.youtube.com/watch?v=BZ7pJzT94q8
• Once upon a time there was a child who missed a train, was hopelessly lost, and then
adopted. Every day, the man who was this child searched for his true home. One day he
discovered Google Earth and was able to find that trains station where he was found.
Because of that, he was able to find where he was lost. Because of that, he found people
who knew his story. Until finally, he found his birth family.

66. un·con·fer·ence
/ˈənkänf(ə)rəns/
a loosely structured conference emphasizing the informal exchange of information and ideas between
participants, rather than following a conventionally structured program of events. ”at this unconference,
attendees created sessions on the spot, making for an energizing and freewheeling exchange”

67. Unconference In A Few Steps
Time Topic
250p Introduction
Choose Two Topics
Propose a Wildcard
315p Unconference Round 1
• Go to Topic 1 Room. Discuss. Moderator.
• 5 min – Introduction and tech overview
• 35 min – Discussion
• 5 min - Wrap – Write a concise summary
400p Unconference Round 2
500p Report Out
• Key Insights
• Pain Points
• Surprises / Thoughts / Ideas
• Actions

68. Unconference Topics
Keeping the
Spark Alive
Recruitment
& Inclusion
???
Funding

69. Ground Rules
DOS
• Yes &
• Discuss openly, frankly
• Provide Constructive Criticism
• Take Notes. Record Key Insights.
DON’TS
• Discourage conversation and
options
• No Powerpoint

70. Report Out
1. Key Insights
2. Observations
3. Ideas
4. Future Work