Social Media & Freelancers Seminar
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This is my presentation from last year. Since then Facebook added a few 100 million users and more news organizations changed their structure and strategy. Compare this to my other recent ones .
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Social Media & Freelancers Seminar
- 1. Using Social Media to grow your business Shashi Bellamkonda
- 9. Social Media 101: Who will you reach? Audience Segments Customers Prospects Mainstream Media (Print and Broadcast) Social Media (blogs, forums and social networks) Employees Committee Members Suppliers/vendors/affiliates There are many you can reach as a business. Here are a few: Key Questions Their goals and aspirations? Their problems? How do they get their answers? How can you reach them? What’s important to them? What words and phrases do they use? What sort of images and multimedia appeals to them?
- 10. Social Media 101: Ways to Use Social Media Listening - using social media as “real time” research and gaining insights from listening to customers Talking - using conversations with customers to promote products or services Energizing - building brand stewardship; and identifying enthusiastic customers and using them to persuade others Supporting - making it possible for customers to help each other Embracing - turning customers into a resource for innovation
- 18. Social Networks: LinkedIn for Small Business 50 Million Worldwide Users Focused on Business Users Connect to your connections’ connections Taps the power of second and third degree of “six degrees of separation” Eliminates cold calling Applications bring in other web content
Hinweis der Redaktion
- Distinctive Qualities of Social Media: Listening Participation Transparency Two–way Conversation Building a sense of community Connection Word of Mouse (WoM) – David Meerman Scott
- User-generated content ( UGC ) refers to various kinds of media content that is produced or primarily influenced by end-users ; as opposed to traditional media outlets. Consumer-generated media (CGM) describes word-of-mouth behavior that exists on the Internet. Typically, consumer-generated media encompasses opinions, experiences, advice and commentary about products, brands, companies and services—usually informed by personal experience —that exist in consumer-created postings on Internet discussion boards, forums, Usenet newsgroups and blogs.
- Gets Your Business Noticed Helps you find new markets and research Find people to fill job positions Promote your product or service Keeps you connected with customers Builds Your Professional Network
- BUZZWORDS AND PICTURES
- 2-3 SCREEN SHOTS
- SS OF GOOD PROFILE AND A BAD ONE
- DON’T JUST PROMOTE YOU, PROMOTE OTHERS AND THEY WILL PROMOTE YOU WHICH WILL BE MORE POWERFUL
- DON’T JUST PROMOTE YOU, PROMOTE OTHERS AND THEY WILL PROMOTE YOU WHICH WILL BE MORE POWERFUL
- Now that you have signed up for some of these social network sites, now is not the time to sit and hope people come to you. You need to add value to the network and create relevancy. The result is that you will be promoting you and your business without really trying. That is the key to success in this social media world.
- Tweet company news in short, manageable pieces – an effective strategy for reaching multi-tasking customers with ever shortening attention spans. Tweet special offers or discounts for your Twitter “followers” to drive sales. Some companies do this to unload excess inventory. Be sure to create separate Twitter accounts for sales- generating activities and general company or employee news. This way, your customers know exactly what to expect when they agree to follow you. Tweet from company and industry events to provide real time updates. Tweet questions or ideas about your business to get immediate feedback from customers following you. Seek out customers tweeting about good and bad experiences with your company. Thank your happy customers and try to resolve negative issues. Tweet about things that interest you, and have fun with it! Your customers might appreciate getting to know you as a real person, not just a brand.
- Did you know that you can use blogs to start conversations, as well as win new customers? Hard to imagine the same tool can do both, but it can. Attend this one-hour learning lunch and discover the basics of blogs. Participants will learn all about blogs, including basic styles and proper blogging etiquette and rules, and how they are used to increase visibility with current and potential customers. This learning lunch will also discuss what Network Solutions is doing with Solutions Are Power and the new Women Grown Business blog, and how specific individuals in the organization are currently blogging.
- General Blog Business Blog Corporate Blog External Blog (Brand Blogs) Internal Blog (i.e. HR Blogs) CEO Blog NetSol is between business and corporate blogs
- Follows up the sharing from Tip 3
- Social media is about conversations and relationships Customers are in control, but not total control because you CAN participate People do not want to me marketed to; they want to be heard and can relate more to another human than a banner ad It’s not just about great content, it’s about relationships Chances are there is a conversation going on online about your products or services, or even the business itself. Are you going to participate, or let someone else?