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 AD curve is downward
sloping because of the
reverse relationship
between price and
spending (AD).
 Why AD curve slopes
downward ?
 or
 Why aggregate demand
for output falls at higher
aggregate price?
AD
PRICE
LEVEL
Aggregate Output
Y1 Y2
P1
P2
 Real Balance Effect:
 With rise in general price level, the real value of
monetary asset will fall making people feel poorer
than before.
 Resultantly, they will consume less therefore
demand will go down as well AD slopes
downward.
 Rate of Interest Effect:
 At a higher price level, people will require more money for
purchasing and transaction purpose.
 This will lead to the increase in the demand for money for
transaction.
 At given the money supply, increase in demand of money
will cause the rate of interest to go up.
 At higher rate of interest, demand for investment in new
capital goods (machinery, plant , equipment) will decline.
 Resultantly AD will go down . Hence slope of AD is
downward .

 Foreign Trade effect :
 The rise in general price level will lead to decline in
export which reduces income and whereby aggre-gate
demand curve slopes downward.
 Increase in imports because of fall in price of imported
products will lead decline in demand . for domestic
products.
 There is direct
relationship
between price rise
and aggregate
supply.
 Short run AS
comprising of
three stages:
AS
Aggregate Output
AS
Vertical range
Horizontal
Range
Intermediate
Range
Capacity
Output
YFY
Price
Level
1. Horizontal Range:
 As per Keynes, in horizontal range of output upto Y,
the economy can expand its production without facing
rise in unit cost of production because at this time
economy is in the grip of recession with high
unemployment and unutilized machinery.
 Since other resources are lying unused resultantly there
will not be higher cost per unit or rise in the price level if
aggregate output is expanded in the range.
 In depression while product prices and wages are
inflexible downward it is real output will fall and AS Will be
horizontal.
 Intermediate Range
 In this range (between Y and YF) increase in
aggregate output brings about rise in price level,
whereby AS curve is upward sloping. Because:
 As national production expands some industries,
like electronics and computer hardware may
experience shortage of skilled engineers.
 Due to shortage of engineers for some crucial
industries bottleneck in production may arise which
will push up the cost in these industires whereby
price level upward.
 In order to overcome shortage of skilled labour
less skillful workers may be employed resulting in
rise in unit cost of production.
 Before full employment of resources, some
industries may experience shortage of raw material
due to expansion of production encounters rising
unit cost of production.
 Most important factor responsible for rising cost is
the decline in marginal products of factor of labour
as more of them are employed in expanding
production.
 Vertical Range:
 As per classical economist In this range, AS is
perfectly inelastic or vertical at the full employment
level of output (YF)
 Vertical shape of AS curve implies that any further
rise in the price level will fail to cause any increase
in aggregate output because the economy is
already using its available resources fully and
producing its potential output.
 Short run macroeco-
nomic occurs at the
price level at which AD
= AS.
 At point E where AD
intersects AS at P0
price level and real GDP
is Y0, short-run equili-
brium is reached.
BA
E
C
D
Aggregate Output (Real GDP)
P2
P0
P1
AS
AD

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Ad and AS in determination of equilibrium price

  • 1.
  • 2.  AD curve is downward sloping because of the reverse relationship between price and spending (AD).  Why AD curve slopes downward ?  or  Why aggregate demand for output falls at higher aggregate price? AD PRICE LEVEL Aggregate Output Y1 Y2 P1 P2
  • 3.  Real Balance Effect:  With rise in general price level, the real value of monetary asset will fall making people feel poorer than before.  Resultantly, they will consume less therefore demand will go down as well AD slopes downward.
  • 4.  Rate of Interest Effect:  At a higher price level, people will require more money for purchasing and transaction purpose.  This will lead to the increase in the demand for money for transaction.  At given the money supply, increase in demand of money will cause the rate of interest to go up.  At higher rate of interest, demand for investment in new capital goods (machinery, plant , equipment) will decline.  Resultantly AD will go down . Hence slope of AD is downward . 
  • 5.  Foreign Trade effect :  The rise in general price level will lead to decline in export which reduces income and whereby aggre-gate demand curve slopes downward.  Increase in imports because of fall in price of imported products will lead decline in demand . for domestic products.
  • 6.  There is direct relationship between price rise and aggregate supply.  Short run AS comprising of three stages: AS Aggregate Output AS Vertical range Horizontal Range Intermediate Range Capacity Output YFY Price Level
  • 7. 1. Horizontal Range:  As per Keynes, in horizontal range of output upto Y, the economy can expand its production without facing rise in unit cost of production because at this time economy is in the grip of recession with high unemployment and unutilized machinery.  Since other resources are lying unused resultantly there will not be higher cost per unit or rise in the price level if aggregate output is expanded in the range.  In depression while product prices and wages are inflexible downward it is real output will fall and AS Will be horizontal.
  • 8.  Intermediate Range  In this range (between Y and YF) increase in aggregate output brings about rise in price level, whereby AS curve is upward sloping. Because:  As national production expands some industries, like electronics and computer hardware may experience shortage of skilled engineers.  Due to shortage of engineers for some crucial industries bottleneck in production may arise which will push up the cost in these industires whereby price level upward.
  • 9.  In order to overcome shortage of skilled labour less skillful workers may be employed resulting in rise in unit cost of production.  Before full employment of resources, some industries may experience shortage of raw material due to expansion of production encounters rising unit cost of production.  Most important factor responsible for rising cost is the decline in marginal products of factor of labour as more of them are employed in expanding production.
  • 10.  Vertical Range:  As per classical economist In this range, AS is perfectly inelastic or vertical at the full employment level of output (YF)  Vertical shape of AS curve implies that any further rise in the price level will fail to cause any increase in aggregate output because the economy is already using its available resources fully and producing its potential output.
  • 11.  Short run macroeco- nomic occurs at the price level at which AD = AS.  At point E where AD intersects AS at P0 price level and real GDP is Y0, short-run equili- brium is reached. BA E C D Aggregate Output (Real GDP) P2 P0 P1 AS AD