Toll Logistics is considering expanding into a new market and conducting a feasibility analysis. The analysis examines key parameters like cost benefit in terms of return on investment, breakeven time, and net present value. It also considers the firm's strategy, market demand volume and customer numbers, and the availability of suppliers, logistics hubs, and transportation links. External factors like the political, social, technological, and legal environment are also assessed.
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Toll logistics - Business Strategy
1. Toll Logistics – Startegy
Shasanka Sekhar Sahu
S P Jain School of Global Management
2. Feasibility Analysis- parameters for
considerations
Cost Benefit
Cost Benefit Analysis
1. ROI (Return on Investment)
2. Breakeven in years
3. NPV
3. Firm strategy
Internal Competitiveness
Demand
Conditions
Related and supporting
industries
Factor conditions
Feasibility Analysis- parameters for
considerations
Market Demand by
volume, Number of
customers, market
attractiveness
Availability of
suppliers,
Logistics Hub,
Better connectivity
Sea and Rail links
Availability of
logistics providers
Competitor analysis
Porter’s Diamond model – competitive advantage
of nations
4. •Strong GDP growth
in 5 yrs
•Stable political and
social base
Opportunities
•Challenges from
existing competitors
• If port completion
gets delayed
Threats /
challenges
External Environment Analysis
Feasibility Analysis- parameters for
considerations
Political
Social
TechnologyLegal
Environment
5. Top 3 considerations
Business Goals
ROI
Market Share
1. Business Alignment
Loan
Terms n
conditons
Tax relief
2. Incentives
7. Potential services and Revenue Stream
ServicesInventory
Management
Value Added
Service like
packaging ,
labeling
IT solutions
WMS
Freight
forwarding
Consultancy
and
Engineering
services
Political Environment – Stable
Social Environment – Stable
Technology Infrastructure –Needs to be assessed
Legal environment – Needs to be assessed
Environment – needs to be assessed based on goods to be handled