Some of the ways a Virtual Assistant can help you with your newsletter. Including looking after your subscribers, creating the newsletter and the post-sending jobs

1. How A Virtual Assistant
Could Help With…
Newsletters

2. Newsletter Subscribers
Create and maintain your mailing list
• Get proper authorisation
• Enter new subscribers
• File subscription authorisations
• Add to any appropriate lists/groups
• Move between lists and groups as needed

3. Newsletter Subscribers
Create Signup Forms
• Use your newsletter software to create automatic signup
forms for your website and social media
• You can create signup forms that have your businesses
branding for a consistent look and feel
• Customise the wording on your signup forms to suit your
business
• Customise the confirmation emails that go out to your
clients when they subscribe

4. Newsletter Subscribers
Share signup forms
• To your website
• To your Facebook page
• On other social media platforms where possible
• Distribute link to signup forms to all staff

5. Newsletter Subscribers
Organise contacts into groups
• Group contacts so you can customise marketing
• Group by any fields you might want to separate
out later: i.e. geographic region, type of
relationship (customer, subscriber etc)
• You can hide these fields from customer view if
wanted

6. Newsletter Subscribers
Make sure contact list and CRM are up-to-
date
• Set up integrations between CRM and email
software
• Use IFTTT or Zapier to integrate if no automatic
integration available
• Perform manual updates if necessary or preferred

7. Creating Your Newsletter
Create a template for you to use
• So you can just enter content
• Customise to your businesses branding for
consistency
• Makes it easier for your clients to recognise your
email in their inbox

8. Creating Your Newsletter
Edit and proofread content
• Be a second set of eyes on your content
• To be sure that your content goes out error free
• To reduce the number of words, or increase the
number of words
• If you’re not a writer, your Virtual Assistant can
turn your dot points into paragraphs

9. Creating Your Newsletter
Find images relevant to your content
• Find images that work with the subject of your
content
• Find images that are legal for you to use
• Add “ALT” tags to images so nothing important is
lost if they’re not displayed in your clients email
• Resize images to fit in your newsletter

10. Creating Your Newsletter
Format your newsletter
• Make sure text is clear and easy to read
• Create headings, break lines and other formatting
tools that break up content
• Put margins alongside images so text doesn’t run
into the image
• If you’re sending a text only version, make sure
that all content is still there and easy to read

11. Creating Your Newsletter
Send your newsletter
• Make sure newsletter is finalised
• Make sure mailing list is up to date and all
subscribers have been imported
• Send your newsletter to subscribers
• Or, schedule your newsletter to go out later at the
best time for your subscribers

12. After Sending Your Newsletter
Share your newsletter on social media
• Share on your Facebook page
• Share on your Twitter feed
• Share on your LinkedIn profile
• Share on Google+
• Make sure to remind people how to subscribe

13. After Sending Your Newsletter
Add your newsletter to your website
• Add a link to your newsletter on your website
• Add a PDF copy of your newsletter to your website
• Share your newsletter (or select articles) as a blog
post

14. After Sending Your Newsletter
Monitor statistics
• So you know what works and doesn’t work
• So you know what people are using to read your
newsletter (iPhone, Android, Outlook etc.)
• To know what sort of engagement you get
• To see which links people click on to read
• To know which of your subscribers are the most
engaged

15. After Sending Your Newsletter
Make any edits needed on your template
• While details of what you want changed is fresh in
your mind
• So the template is ready to go next time
• So you can run some tests if major changes are
needed
• So you don’t have to rush the process

16. www.sharynmunro.com.au