This document discusses information architecture and its principles. It defines information architecture as "the structural design of shared information environments" and outlines several key principles of IA, including treating content as objects with lifecycles, providing meaningful choices to users, only disclosing enough information to help users understand what they'll find, using exemplars to describe categories, and assuming content will continue growing over time. The document emphasizes that information architecture is important because it makes information findable and usable, and is therefore a fundamental part of the user experience process.

1. Information Architecture

2. Buildings...
“Each building serves its
purpose uniquely”.

3. “Each web site serves its
purpose uniquely”.
Web sites...

4. Good Web Sites
Bad Web
Sites
Help us find answers Not

5. Bad Buildings and Bad Web
Sites
Have the same
roots

6. No understand
the needs of
the customers

7. No flexibility
No
Scalability

8. IA Definition
“The structural design of
shared information
environments”.

9. Principles of
Information
Architecture

10. The principle of Objects
Treat content as a living, breathing
thing with a lifecycle, behaviors and
attributes.

11. The principle of Choices
Create pages that offer meaningful
choices to users, keeping the range
of choices available focused on a
particular task.

12. The principle of Disclosure
Show only enough information to
help people understand what kinds
of information they’ll find as they dig
deeper.

13. The principle of Exemplars
Describes the content of categories
by showing examples of the
contents.

14. The principle of Front Doors
Assume at least half of the web
site’s visitors will come through
some page other than the home
page.

15. The principle of Multiple Classification
Offer users several different
classification schemes to browse
the site’s content.

16. The principle of Growth
Assume the content you have today
is a small fraction of the content
you’ll have tomorrow.

17. Why IA is important??
Makes information findable and
usable. So is a Fundamental
component of the UX Process.

18. Thanks for listen!
Rosario Almaguer
rosario.almaguer@definityfirst.com
@MissShary