1. Slow typists who receive a
large volume of email and
face psychological barrier(s)
that inhibit them from using
existing tools.
Done by: Keryn, Sharon, Travis for d.compress'13

2. Slow typists
who receive a large volume of email
Loss Lack of perceived Uncertainty, not being able
Aversion self-efficacy: Fixed to visualize the outcome of
mindset change
Transitioning from
old habits takes Not knowing
work, a lot of time, BARRIERS about them
and cognitive effort
Fear of the Not able to accept new
information, feeling Problems not
New
psychological threat, salient enough.
and judgement of Low priority.
Overwhelmed by
incompetence
technology
Tutorials Filters
on typing
Existing Tools Tags/
Keyboard Labels
Shortcuts Archive
Tasks

3. Primary related email products and services
Typing
Tutorials Games
on typing Applications
Educational tools
Email Tips &
Tricks on
blogs
Filters
Tools within Email Tags/
Labels
Tasks Archive
Keyboard
Shortcuts

4. NOI about existing technology
The true problem is not a lack of
technology, but
psychological barriers
that inhibit people from using
existing technological tools

5. Opportunities & Intriguing Qn
● Which psychological barriers are the
most common and inhibitory for our
user group?
● How can we then find ways to
overcome them?