1. Sharing Device-First
Content with The World
@sshadmand #modeveast

2. Introduction

3. Me
Co-founder of Socialize, a social
mobile SDK, recently acquired by
ShareThis, Inc
Co-founder of AppMakr.com, DIY
website for building 100% native apps
Co-founder of PointAbout, a mobile
consulting company, acquired by 3
Pillars Global. Developed apps for
enterprise customers

4. ShareThis
ShareThis is the largest sharing platform reaching 211
million people over 120 social channels on 2.4 MM sites.
That’s 95% of the web!
2.4MM PUBLISHERS
85% OF ONLINE AUDIENCE
120 SOCIAL CHANNELS

5. The Market
Where the market headed and
what is the potential.

6. 150
Times
phones are
checked per day

14. Channels
The infrastructure to manage
the connections

15. Channels
+14% Weekday
5PM for Retweets
1-3PM for clicks
79%
More likely to
use Multiple
times a day

16. Channels
+32% Weekdays
1PM for Shares
3PM for clicks
78%
of users
access FB on
mobile

17. Channels
Thurs./Sat.
2-4PM
8-11PM
300%
More likely to
use post on
mobile

18. Device
... Mobile ^...

19. Feeding the
beast
Pushing more and more data
to the channels.

20. Tablets
45%
adoption growth yearover-year
Data growth
118%

21. Smartphones and Featurephones
21%
adoption growth yearover-year
Data growth
81%

22. Wearables
300%
Growth in Sales
in 2012
wearables sold
8.3M
64M
sold within
4 years

23. TVs, Cameras, and Consoles
50%
tablets and phones
used with TV
internet
connected TVs
307M

24. Bikes, Vehicles, and Bikes
50%
cars connected
by 2015
Nest Thermostats
Shipped per month
40K

25. Machine to Machine Modules
5%
internet enabled
Annual Growth
36%
89%
data growth

26. ReThink the
Share
Not just P2P

27. Active Sharing

28. Passive Sharing

29. Heterogenous M2M-Esque Sharing

31. Sharing
What does sharing mean in a
device saturated world.

32. Web Share

33. Mobile Web Share

34. Mobile: OS Level

35. Mobile: App Level

36. Deep Linking
URL

37. Deeplinking

38. The Multiverse: Linking to Apps

39. Mobile: Custom

40. Emailers

41. Notifications

42. Wearables

43. Large item Peripherals

44. Consoles

45. Bridge Gaps
A story now spans devices and
their inherent interfaces, how
do you play nice.

46. Bridge Gaps
● Cookies aren’t guaranteed
● Either are device IDs
● Different IDs across devices
● Interfaces won’t match
● Content may not live on web

47. What to
Share

48. Help your users help you
Don’t be afraid to ask

49. Help your users help you
Minesweeper Reloaded

50. Help your users help you
Give them something
to talk about

51. Help your users help you

52. Help your users help you

53. Make Sharing Easy
Don't create unnecessary
roadblocks

54. Make Sharing Easy
Native Single Sign On
Web Module Authentication

55. THANK YOU!
Sean Shandmand
sean@sharethis.com