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Use of social mediato leverage business
Use of this presentation Convince the organization to go social Building a social enterprise CHALLENGE EASY
We will cover What is social media? Why to use social media in business? How to use social media in business? Who all are doing it right?
Why to use social media in business?
Few data on presence of customers over internet – Indian Context 27.5bn searches /- month
Few data on presence of customers over internet – Indian Context 22.7bn searches /- month
Few data on presence of customers over internet – Indian Context 4.5mn
Few data on presence of customers over internet – Indian Context 19mn 31mn 7mn 5.2mn 9mn
Few data on presence of customers over internet – Indian Context E-commerce
Why Facebook?
Why Facebook?
Why Facebook?
Why Facebook?
Why Facebook?
Why Twitter?
Why Twitter?
Why Twitter?
Why Twitter?
Why Blogs?
Why Linkedin?
Why Linkedin?
Why Google?
Why Google?
Why Google?
Why Google?
Therefore presence over Google is a hygiene factor for organizationsfor a very simple reason If Googlecan’t find you Neither will anybody else
HOW???
Jargon : Profiling
Jargon : Core Competency
Remember MC Classes???
Building a social enterprise
Analyzing your brand Facebook Fan Page Twitter Page LinkedIn Page Wiki Page Company Blogs Google Affiliate Sites Linking
Executing online campaign Activities CPC PPC Facebook Analytics Keywords Link Building
Tracking your brand Tracking your campaign ANALYTICS!
SME Rush Social Mention Google Analytics Trends
Social Media for CRM
Who all are doing it rightly?
Recruitment Offers Contests Involvement Product Design Celebration Ad Campaign Design Lead Generation
SongshareContestsOffersBiggest FanQuestionsYoutubePollDiscussionsRakshaBandhan Plans
Moral of the storygo social or go home… ,[object Object],MD, McKinsey & Company, Inc. Thank you for your patience

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Use of social media to leverage your business