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Airlines 2.0 - How airlines can use Web 2.0 for branding
1. Airlines 2.0
Using technology for innova2ve
branding through the recession
FTMA
Ft. Lauderdale, April 23, 2009
Shashank Nigam
Founder & CEO, SimpliFlying
Global Head ‐ Brand Strategy, ACA Associates
2. Key take aways...
What does a recession mean for airline brands?
How to tap on the latest technologies to get closer to the customers?
What have other airlines done to enhance their brands?
What are the risks involved in this approach and how to get started?
Simply, how to build a stronger airline brand in 2009
16. By interacting with the customers on their terms
By getting inside the fickle mind of the customer
By sharing the ownership of the brand
By revealing the personality behind the brand
By tapping on the latest technologies to do this
17. Bring in the social web...
Community || Collaboration || Content || Co-Creation
18. 55%
of consumers want ongoing
conversations with companies and
brands
89%
said they would feel more loyal to a
brand if they were invited to take part in
a feedback group.
19. Of these 89%,
43% would like to see companies offering
customer service through social media
41% would like companies to solicit feedback
37% would like companies to provide new
ways to interact with the brand via social
media
51. 1. Give ownership to one person or team
2. It’s OK to start small, but do it well
3. It may require a long-term approach to succeed
4. Success metrics may be different from other efforts
54. Using the latest technology tools to
build trust allows...
Interaction without interruption
Co-creation
Building of a personality
Firm implementation
55. It’s not the strongest of the species that
survives, nor the most intelligent. It is the
one that is most adaptable to change.
Charles Darwin
56. Questions
Shashank Nigam
Founder & CEO, SimpliFlying
Global Head - Brand Strategy, ACA Associates
Email: shashank@simpliflying.com
Twitter: @simpliflying