5. Social Media Audit
Social Media Monitoring
Social Media Management
Social Online Reputation Management
Social Media Marketing
Social Media PR
6. Social Media Audit:
Research your social media presence
Analyzing your social media opportunity and
threats
Recommending the ideal social media
strategy
Execution plan
7. Social Media Monitoring
Identifying con variations
Segregating con variations
Analyzing conversation
Insight & recommendation report
8. Social Media Management
Strategic presence creation on social media
Presence promotion and response
management
Analyzing opportunities for social media
outreach
9. Online Reputation Management
Researching and analyzing current online
reputation
Defining a reputation score
Recommending steps to improve reputation
score
Execution of recommendations
10. Social Media Campaign
Creation of campaign thought
Illustration of campaign execution – tool,
Apps and prospective conversation strategy
Deliverables (ROI) via camping execution
11. Social Media Strategy
With a well-designed social media strategy, you
can leverage conversation to advance your
business. Without such a strategy, you run the
risk of falling behind.
The benefits of social media campaigns are
extensive – from increasing customer satisfaction
to keeping tab on the competition, to marketing
your latest product.
12. Facebook
Creating profile
Creating page
Content development
Buzz creation
Integration page with other social media channels
Post updates with links to the desired landing page
Joining groups and pages
Adding members
Starting discussions
Sharing links
Creating facebook “like” button and badge, to place it in the website and blogs
Run contests, promotional campaigns, polls…
Video sharing via YouTube tabs ( for viral campaigns)
Photo sharing via page flicker apps/ similar apps
Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
Customized contact form/ registration form
Promote blogs/feed
Tagging use of various external interactive Apps
13. LinkedIn
Creating profile
Creating company page
Integrating profile with other media channels
Add connections
Join Groups
Targeting and networking with the influencers
Starting Discussions in groups
Publish Press release
Create polls
Launch and promote events
Submit feeds
Integrate blogs to the profile
Share likes
14. Twitter
Creating twitter handle
Post tweets with site link (content from the
site)
Following key influencers
Use hash tags for keywords
Retweet influential tweets
Tweeting based on trends
Post natural updates frequently
Influence mentions
Network and engage the followers
15. Google +
Create profile
Create page
Content Development
Buzz Creation
Integrating page with other social media channels
Post updates with links to the desired landing page
Joining pages
Adding influencers to our circles
Starting discussion
Sharing links
Video sharing
Photo sharing
Document sharing ( pdf, ppt, whitepaper, brochures, notes…)
Tagging
17. Digital PR
Monitor and evaluate relevant online media
conversation
Engage with key influencers in the
blogosphere
Develop the corporate blogs, social network
sites and multimedia tools
Plan and develop content for corporate
websites
Optimize e communication for effective
distribution in the digital space
18. Social Bookmarking and Document sharing
Social Bookmarking
◦ Bookmarking Links from the site
◦ Adding keywords
◦ Using top SBM sites for quality backlinks: mixx,
jumptages, Digg, Reddit, stumbleupon, delicious,
Document sharing
◦ Sharing presentation through slide share, scribd,
docstoc
◦ Publishing white papers and Article in scribd and
docstoc
