Typically my first session for MBA students,,,,

3. Floppy Drives Flash Drives Minicomputers Personal Computers ISDN ADSL/Cable Fixed Telephony Mobile Telephony Photographic Films Digital cameras Canals Railways Typewriters Personal Computers Manuscript Printing Press Displaced Technologies Disruptive Technologies

16. The Basic Marketing Tasks Countermarketing Destroy Demand Unwholesome Demand Demarketing Reduce Demand Overfull Demand Maintenance Demand Maintain Demand Full Demand Synchromarketing Synchronize Demand Irregular Demand Remarketing Revitalize Demand Faltering Demand Developmental Marketing Develop Demand Latent Demand Stimulational Marketing Create Demand No Demand Conversional Marketing Disabuse Demand Negative Demand Formal Name Marketing Task Demand State

37. Consumer Marketer-Activities and Decisions Research Consumer Needs Develop offering to profitably meet consumer needs Develop products Set Prices Communicate Offerings Make Offerings accessible Decisions: Features Quality Levels Decision: Pricing Strategy Decisions: Differentiation Positioning Strategy What media Channel Strategy Selection of channel members

45. Segmentation Market is composed of several elements-there are elements of homogeneity and hetreogeneity Segmentation brings like minded decision makers to gether Before After

48. A Simple Marketing System Industry (A collection of sellers) Market (A collection Of buyers) Communication Goods/ Services Money Information

54. Consumer Markets Government Markets Manufacturers Market Resource Markets Intermediary Markets

69. Accessories Financing Insurance Warranty Car Film Lens Camera Internet Connection Software Computer Complementary Product Core Product